Johnnie Walker Launches Limited Edition ‘Jane Walker’ Bottle

Johnnie_Walker_Black_Label_The_Jane_Walker_Edition

Johnnie Walker has unveiled Jane Walker, the first-ever female iteration of the brand’s Striding Man logo, which will debut on a special-edition offering of the Black Label blend.

Johnnie Walker Black Label The Jane Walker Edition will be available nationwide beginning in March to coincide with Women’s History Month and International Women’s Day celebrations. It is 40% ABV and the suggested retail price is $34 per 750-ml. bottle.

Diageo, which owns Johnnie Walker, says the special bottle design represents the brand’s commitment to progress.

“Women have played a significant role in the brand’s history dating back to 1893, when John Walker & Sons purchased the Cardhu distillery from Elizabeth Cumming,” the company says. “Cardhu is one of the single malts that comprises Johnnie Walker Black Label and is considered the heartbeat of the blend. Elizabeth Walker, the wife of founder John Walker, was also fundamental to the creation of their own blended whisky, working alongside John and their son Alexander in the original Walker grocery shop. Today, nearly 50 percent of the brand’s 12 expert blenders are women, with female leadership across marketing and C-Level executives.”

To support this effort as part of Keep Walking America, Johnnie Walker will donate $1 for every bottle of Jane Walker Edition it makes to organizations championing women’s causes, with a total donation of up to $250,000, including a donation of $150,000 to the Elizabeth Cady Stanton and Susan B. Anthony Statue Fund and its Monumental Women campaign.

Monumental Women, a nonprofit dedicated to creating a monument honoring America’s women suffragists in New York City’s Central Park, where there are 23 statues of historical figures but not one honoring a real woman.

“Important conversations about gender continue to be at the forefront of culture and we strongly believe there is no better time than now to introduce our Jane Walker icon and contribute to pioneering organizations that share our mission,” says Stephanie Jacoby, VP of Johnnie Walker. “We are proud to toast the many achievements of women and everyone on the journey towards progress in gender equality.”

Johnnie Walker will also celebrate the next generation of female leaders by donating a portion of Jane Walker Edition proceeds to She Should Run, who are dedicated to inspiring women to run for office.

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Tullamore Dew debuts rum cask-finished whiskey

XO-CARIBBEAN-RUM-CASK-FINISH

Tullamore Dew XO Caribbean Rum Cask Finish has been finished in first-fill XO Carribean rum casks previously used to age Demerara rum.

On the nose, it has notes of “vanilla and oak overlaid with citrus, ripe bananas and delicate spice”. Described as “smooth and rich”, it has a “creamy mouthfeel” with notes of “deep caramel, banana, dates and raisins”.

The new expression is inspired by the brand’s new global campaign, The Beauty of the Blend. The campaign aims to “challenge preconceptions about how great whiskey is made”, as well as championing cultural diversity and social inclusion.

The packaging is inspired by antique Caribbean trade maps, passport stamps and travel journals.

“At our Tullamore Distillery, we are constantly experimenting with our whiskey making,” said John Quinn, global brand ambassador for Tullamore Dew. “Tullamore Dew XO Caribbean Rum Cask Finish was just one of many trials inspired by our work on the Beauty of Blend, but immediately stood out to our whiskey makers as being something truly special.”

“Many styles of Caribbean rum were tested, but carefully selected first fill XO Caribbean rum casks, previously used to age Demerara rum, imparted distinctive sweet tropical fruit and warm spice flavours to our original blend. The combination of Irish heart and Caribbean soul balance beautifully.”

Bottled at 43% abv, Tullamore Dew XO Rum Cask Finish is available to purchase in select outlets around the world from an MSRP of $29.99.

 

Arnold Palmer Spiked Half & Half Makes Its Big Debut

Arnold Palmer Spiked

A new take on the classic beverage of half iced tea and half lemonade has just landed in stores nationwide. Arnold Palmer Spiked Half & Half, a joint partnership between MillerCoors and AriZona Beverages, is a refreshing, noncarbonated blend of iced tea and lemonade made with real juice and select teas with a 5 percent ABV. It’s now available for purchase in 24-ounce cans and 6-pack 12-ounce slim cans.

“We’re excited to introduce drinkers to the spiked version of the classic Arnold Palmer. It’s the perfect drink to enjoy in the backyard or on the back nine,” said Justine Stauffer, MillerCoors marketing manager for Arnold Palmer Spiked. “In creating Arnold Palmer Spiked we made sure it had the signature flavor combination of half iced tea and half lemonade that drinkers expect from the beloved original. And with that, we believe it is sure to become the new fan favorite.”

To celebrate the launch, Arnold Palmer Spiked will be available at a wide variety of sporting events and festivals throughout the spring and summer. The brand will also host a series of launch party events at select Topgolf locations across the nation. Further, MillerCoors will support the launch of Arnold Palmer Spiked through digital advertising and social media.

NEW: Crispin Cider Co. Introduces New Year-Round Rosé Cider

Crispin Cider Company Rose 6Pack

Crispin Cider Co., known for its portfolio of ciders made with fresh-pressed apples and pears, has declared that in 2018, the popular phrase “rosé all day” becomes “rosé all year” with the introduction of its latest offering, Crispin Rosé. Crafted with real rose petals, hibiscus, and an elegant blend of fresh-pressed juices made from hand-picked apples and pears from the Pacific Northwest, Crispin Rosé is available nationwide in six-packs of 12-ounce bottles. Beginning in March, Crispin Rosé will also be offered on tap at select locations.

Crispin Rosé is crisp with a dry finish, featuring a dusty rose color and a light floral aroma of rosé wine. Combining the refreshment and crispness of a cider with the beauty of rosé, Crispin Rosé is an easy to drink option for both wine and cider lovers alike. In addition, Crispin Rosé comes in beautifully designed, modern packaging, serving as the perfect option to bring along to social occasions like brunch or nights in with friends.

“We have a big opportunity with Crispin Rosé with female drinkers. We’ve been listening to and following them for a while, so we’re excited to finally bring female drinkers a rosé cider with quality ingredients that only Crispin can provide,” said Ashley Selman, vice president of brand marketing. “Rosé is a popular and ever-growing drink, and we’ve definitely seen our existing Crispin fans react positively to our new Rosé.”

To celebrate the launch of Crispin Rosé, the company will host a kick-off event Saturday, February 24, in New York City, bringing a rare summertime moment to an otherwise wintry day. Hosted at a popular Manhattan rooftop bar with heated domes, the event will feature Crispin Rosé, brunch bites, music and more. In addition to the launch, Crispin Rosé will be supported with a national campaign, including traditional and digital media efforts, in-store sampling events and public relations.

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