Premium Napa Valley Wine Company, Founded by NBA Star, Yao Ming
Napa Valley winery, Yao Family Wines, has announced an equity crowdfunding campaign on Crowdfunder to open tasting rooms, build its direct-to-consumer business and create new market opportunities. Perks for top investors include tickets to wine-tasting and gala events, and the grand opening of the Yao Family Wines Shanghai tasting room.
“We may all be eating different meals but we are drinking from the same bottle. That’s why I fell in love with wine. It reminded me of family-style meals in China, where everyone shares a common meal.”
Yao Family Wines, founded by NBA legend Yao Ming, bottles three ranges of wines including YAO MING Family Reserve, YAO MING Napa Valley Cabernet Sauvignon, and Napa Crest, a proprietary Napa Valley red wine blend. The wines have been remarkably well received, scoring between 90 and 98 points from acclaimed critics such as Robert Parker, Wine Spectator and Wine Enthusiast Magazine.
Seeking to raise $3 million on Crowdfunder, the company plans to build a visitor center in Napa Valley for guests to enjoy tastings and events. China, a major market for Yao Family Wines and a huge growth market for the luxury California wine industry, will also become home to a new tasting room in Shanghai.
Yao Ming launched Yao Family Wines as a result of a discovered love of wine during his time in the United States, and an admiration for the beauty of Napa Valley. “Every shared bottle of wine becomes a permanent memory – a night you share with family and friends,” said Yao. “We may all be eating different meals but we are drinking from the same bottle. That’s why I fell in love with wine. It reminded me of family-style meals in China, where everyone shares a common meal.”
“Crowdfunder is a great vehicle for entrepreneurs like Yao Ming to tell their story and connect with investors that believe in their vision,” said Chance Barnett, CEO of Crowdfunder. “Through our extensive network we will allow Yao’s fans and wine connoisseurs everywhere to be a part of Yao Family Wines.”