Dulce Vida Tequilas, recently acquired by newly formed alcohol beverage investor, Milestone Brands LLC, announces the introduction of 70-proof Dulce Vida Lime Tequila and Dulce Vida Grapefruit Tequila. Delivering outstanding quality for the price, Dulce Vida also adds an 80-proof portfolio (Blanco, Reposado and Añejo) to its existing lineup of 100 percent blue agave, organic, Los Altos tequila.
Like all Dulce Vida Spirits, Dulce Vida Lime and Dulce Vida Grapefruit hail from the Los Altos region of Jalisco in Mexico and are handcrafted from 100 percent blue agave. Infused with real fruit, Lime and Grapefruit are low-carb, low-calorie and simplify mixology for an easy Margarita or Paloma.
“Dulce Vida has seen amazing growth since our acquisition, and we’re thrilled with the launch of these naturally infused flavors,” said Eric Dopkins, Founder and CEO of Milestone Brands LLC. “These cocktail ready, category disruptors continue our standards in providing healthier cocktail solutions and handcrafted products.”
In addition to Dulce Vida’s award-winning 100-proof tequilas, the new 80-proof variants and 70-proof flavors create an impressive portfolio. Bottled immediately after distillation, Dulce Vida Blanco is the most vibrant with notes of citrus with a sweet agave finish. Aged from 9 to 11 months in American Oak whisky barrels, Reposado is the most versatile, with refreshing aromas of fruit and caramel and a mild, sweet finish. The full-bodied Añejo, aged up to 24 months in select American Oak whisky barrels, features aromas of vanilla and cinnamon.
These dog days of summer can be long and hot, but nothing beats relaxing with a cold iced tea – until now. MillerCoors debuts Easy Tea Co., a lightly-carbonated hard iced tea with a crisp citrus flavor, in select markets.
Over 85 percent of all tea poured in America is enjoyed over ice, and Easy Tea brings the familiar refreshment of the classic beverage, but with a nice kick. A distinct departure from sweet tea flavors, Easy Tea is a refined, brisk and less sweet iced tea with 5.0 percent alcohol by volume.
“We’re excited to bring people a hard iced tea with just the right amount of sweetness,” said Melissa Wagamon, Easy Tea marketing manager. “The name says it all. The simple, yet crisp and citrusy taste of Easy Tea makes it the perfect drink for kicking back and relaxing with a few close friends.”
Easy Tea, which will be sold in 24 oz. cans at select liquor and convenience stores, will be available beginning August 1 in Delaware, Kentucky, Maine, Massachusetts, New Jersey, upstate New York, New York City. Ohio and Wisconsin.
This September, Old Forester Kentucky Straight Bourbon Whisky, America’s First Bottled Bourbon™, will introduce its 15th Anniversary release of Birthday Bourbon, the annual limited-edition expression was created to pay homage to founder George Garvin Brown’s birthday on September 2nd.
The 2016 Birthday Bourbon expression is offered at 97 Proof, jointly determined by Brown-Forman Master Distiller Chris Morris and Old Forester Master Bourbon Specialist Jackie Zykan. This year marks Zykan’s first involvement with the Birthday Bourbon release since joining the brand in 2015.
“In 2002, when we first introduced Birthday Bourbon, the market for premium Bourbons was almost nonexistent; Birthday Bourbon represented a ‘first’ in this category. But 15 years later, global interest for premium Bourbons and well-crafted whiskeys is at a record high,” said Master Distiller Chris Morris. “We’re proud to have been a part of this story – not just over the last 15 years, but since George Garvin Brown founded America’s First Bottled Bourbon in 1870.”
Each barrel in the Birthday Bourbon selections annually are drawn from the same day of production, this year’s on June 4, 2004, leading to the ‘vintage-dated’ reference. The 2016 release of 93 barrels uniquely matured together on the 5th floor of Warehouse K at the Brown-Forman Distillery in Louisville, KY. The lot was positioned near a window facing west allowing them to be sun kissed, yielding a deeper oak mouthfeel. This warm location provides this year’s release with a deep, rich, oak forward personality. Old Forester Birthday Bourbon is bottled in a unique decanter style glass as tribute to the late 1800’s when Old Forester was first produced. Beginning in September, the 2016 Old Forester Birthday Bourbon will be on shelves with a suggested retail price of $79.99. 2,400 (six bottle) cases will be available for purchase nationwide. This is a largest quantity of Birthday Bourbon ever bottled.
2016 Old Forester Birthday Bourbon Tasting Notes
Tasting Remarks from the Master Bourbon Specialist:
“It starts off as soft butterscotch with candied orange peel. It transitions into a creamy vanilla in the middle and finishes with subtle anise and moderate spice. It’s like eating black jelly beans in the middle of an orange grove,” said Jackie Zykan, Old Forester Master Bourbon Specialist on the 2016 Old Forester Birthday Bourbon.
Tasting Notes from the Master Distiller:
Deep reddish umber
Complex and cinnamon wood spiced with nutty chocolate, dark caramel and rich oak notes all brightened with a dash of crisp citrus fruit.
Mulled spice sweetness and fruity with bright citrus peel highlights.
Long and warm with mulled fruit character lingering on.
About Old Forester Bourbon:
Old Forester is Brown-Forman’s founding brand, founded in 1870 by George Garvin Brown. Brown believed Old Forester was so pure and consistent that he sealed it, signed it, and pledged “There is nothing better in the market.
Please sip responsibly.
Old Forester Straight Bourbon Whisky, 48.5% ABV, Brown-Forman Distillers Company, Louisville, KY ©2016