Category Archives: aged

Jack Daniel’s Single Barrel Unveils Personal Collection Program

Jack Daniels Personal Collection Logo
Jack Daniel’s Single Barrel – Personal Collection Logo (PRNewsFoto/Jack Daniel’s)

Jack Daniel’s Single Barrel Collection is debuting its Personal Collection program this summer. An evolution of the By the Barrel program, Jack Daniel’s enthusiasts from around the world are able to purchase their own customized selection of whiskey via a hand selected barrel of Jack Daniel’s Single Barrel Select.

What was once a privilege reserved only for Jack Daniel’s Master Distiller Jeff Arnett is now available to connoisseurs around the world who will be able to explore Jack Daniel’s Single Barrel themselves. Only the barrels from the top of the Jack Daniel’s warehouse will be set aside for the Personal Collection program as those are exposed to the most extreme temperatures, creating the most flavor and color within the whiskey. Each barrel has its own personality and characteristics from being exposed to those extreme temperatures that create subtle differences barrel to barrel, a signature of the Single Barrel collection.

Barrels will be available to purchase through the Personal Collection program beginning in July. Barrels generally start around $10,000 USD plus varying local taxes. The new program will offer a more special and personalized experience for buyers. First, buyers will now have several different ways to make their barrel selections, making the program even more accessible. Participants can have the barrel selected for them by the Master Distiller, receive samples based on flavor profiles, or they can travel to the distillery in Lynchburg and select their barrel with the help of Master Distiller or his team of Master Tasters. Jack Daniel’s has also created premium collectibles and experiences to be enjoyed with every Personal Collection selection including a custom barrel head and framed barrel certificate as well as a unique purchase certificate, luxury decanter and glassware. In addition, purchasers will also receive a personalized Jack Daniel’s Single Barrel bottle with their name or special message. Participants will be commemorated with their name in the Barrel Recognition Room in Lynchburg, TN – an exhibit honoring past barrel purchasers and new buyers, and a part of the tour that nearly 400,000 people take every year. Lastly, the new program will offer a series of touch points to keep customers updated on their selection as well as a Barrel Concierge who will be dedicated to each buyers Personal Collection experience.

“The Personal Collection program represents the best of the best from Jack Daniel’s Single Barrel and is a unique opportunity for whiskey enthusiasts to take part in what we do at Jack Daniel’s,” says Arnett. “I couldn’t think of a more perfect way for people to discover the nuances of our Tennessee Whiskey then by bringing them into the process and having them own a personal piece of Jack Daniel’s Single Barrel.”

By the Barrel was originally launched in 1998, following the introduction of Jack Daniel’s Single Barrel, the first iteration of the craft whiskey family. Jack Daniel’s has continued to expand on its crafted Single Barrel offerings, releasing Single Barrel Barrel Proof in 2015 and, most recently, Single Barrel Rye in February 2016.

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Launched in the UK: Jim Beam Double Oak

Jim-Beam-Double-OakA new premium expression of Jim Beam, matured using a twice-barrelled production process to bring out greater depth, is to be launched by Beam Suntory in global travel retail.

Jim Beam Double Oak (abv 40%) will be released in July 2016 in a 1 litre format, and in European travel retail will be exclusively available through Heinemann with the addition of a gift bag.

The expression is intended as an innovative new take on Kentucky straight bourbon, and to that end the Jim Beam signature whiskey is matured in two barrels. The first step involves new charred American white oak barrels, as with all the company’s Kentucky straight bourbons, before the whiskey is transferred into a second charred oak barrel for a further period of ageing.

According to the company, this production process allows the product to have greater contact with the wood, “drawing out exceptional and perfectly balanced depths”. The result is a whiskey “intense in flavour yet smooth in taste” that has aromas of vanilla and rich caramel and toffee notes.

Jim Beam Double Oak will be presented in a contoured bottle featuring glass embossing and engraving as well as textured labelling and foiling. This is in line with the introduction of new Jim Beam packaging being rolled out across the entire range globally in 2016.

“More than ever before, consumers are searching for brands with genuine provenance and craftsmanship, so we are very excited to introduce Jim Beam Double Oak to the market,” said Beam Suntory Senior Global Marketing Manager Global Travel Retail Fernando de Vicente Meirás.

Maybe we’ll see it in US stores by Christmas????

 

Here come the malt’s

Bacardi USA is readying the release of single malt Scotches from distilleries that contribute to the company’s Dewar’s blended Scotch brand. The single malts are slated for a U.S. market rollout in October and November.

altmoreThe Aultmore will be introduced in 12-year-old ($50) and 18-year-old ($175) expressions, followed by the Deveron with the same age statements and prices. AA-The_Deveron_Lineup

The final release will be the Royal Brackla, the first distillery in the 19th century to receive a royal warrant. It will be offered in a 12-year-old version at $60 and a 16-year-old at $200.

royal_brackla_12_16_21

craigellachie-13-lA year ago, Bacardi also released the Craigellachie single malt in 13- and 23-year-old expressions, with retail prices of $50 and $280 respectively.

“These are all Highland distilleries, and none of them has been seriously commercialized in the U.S. before,” said Dan Pilas, a Dewar’s vice president and brand managing director. Pilas emphasized that the new focus on these single malts won’t detract from their distilleries’ contributions to Dewar’s. “We’ll still be able to satisfy all our blending requirements,” he said.