Kicking off a new “Noble Collection” of limited-edition whiskies under its Crown Royal brand, Diageo has introduced Crown Royal Cornerstone Blend. The new luxury Crown Royal edition is a 40.3%-abv blend of three whiskies: a Bourbon-style Canadian whisky, a spicy Canadian rye and Crown Royal’s Coffey Rye whisky. Retailing at $59.99 a 750-ml., Cornerstone is rolling out nationwide, limited to around 10,000 cases. Diageo plans to release a new specialty Canadian whisky under Crown Royal’s Noble Collection annually.
As a brand deep rooted in heritage and quality, Crown Royal is proud to introduce its first-ever blended rye whisky, Crown Royal Northern Harvest Rye. This offering combines the richness of Northern harvest rye grains with the unmistakable smoothness of Crown Royal to create a perfectly balanced whisky.
“With rye whiskies serving as integral components of the Crown Royal Deluxe blend for more than 75 years, it was a natural and authentic extension to provide our loyal fans a rye offering,” said Yvonne Briese, Vice President of Marketing, Diageo North American Whiskey. “There is also a tremendous growth opportunity within the rye category as consumers gravitate toward quality products they know and trust while experimenting with pre-Prohibition era cocktails.”
The distinct Canadian climate provides the ideal conditions for growing rye grains. This is due to the fact the grains are planted in the fall, then blanketed with snow during the harsh winter months and only finish their growth cycle once they have sprouted throughout spring and summer. The extra time the grains take to fully mature results in flavorful hints of fruit, cloves and spice.
Crown Royal Northern Harvest Rye provides consumers with a very smooth and spicy flavor profile that can be mixed into traditional rye cocktails, such as the Manhattan or Old Fashioned. Available at 90 proof / 45% Alcohol by Volume, Crown Royal Northern Harvest Rye will be sold at a suggested retail price of $29.99 for a 750 mL bottle.