Anheuser-Busch announced the upcoming launch of Best Damn Cherry Cola, the second national offering from Best Damn Brewing Co. Hitting shelves March 7, Best Damn Cherry Cola is aged on whole cherries after brewing for a flavorful, harder take on the timeless taste of cherry cola.
“Best Damn Cherry Cola continues to build our portfolio of bold, approachable and down-to-earth beers,” said Rashmi Patel, vice president, share of throat, Anheuser-Busch. “We named our Cherry Cola mission, ‘Put a Cherry on Tap,’ and our brewmasters have outdone themselves with this new brew: a delicious combination of cherry, caramel and cola notes.”
Anheuser-Busch launched Best Damn Brewing Co.—a brand platform with the mission to bring you the Best Damn thing you’ve had all day—in December 2015 with its first nationally available brew, Best Damn Root Beer. Best Damn Brewing Co. exists within the portfolio of Anheuser-Busch brands and leverages the talent of its brewmasters and its state-of-the-art brewing facilities across the U.S. to deliver great-tasting brews.
Best Damn Cherry Cola will be available at bars, clubs and restaurants, as well as grocery and liquor stores across the U.S. in six-packs of bottles, 16-oz. cans, and on draught. To learn more about Best Damn Brewing Co.’s variety of beers and hard sodas, fans are encouraged to visit BestDamn.com and follow @BestDamnBrewing on Twitter and Instagram.
The popular Bud Light Lime-A-Rita franchise continues its expansion by introducing Lemon-Ade-Rita, a new summer seasonal flavor joining the Rita brand. As consumer demand for convenient cocktail solutions and more delicious flavor variants in the Rita family increases, Bud Light continues to demonstrate the unique ability to introduce new, great tasting and flavorful drinks to a broader audience of beer drinkers. Bud Light Lime Lemon-Ade-Rita is a lemonade margarita-flavored alcohol beverage with a twist of Bud Light Lime that is ready-to-drink with just one pour and best served over ice.
Lemon-Ade-Rita is perfectly positioned to provide consumers with a new taste sensation and joins the Rita portfolio including permanent flavors Lime-A-Rita, Mang-O-Rita, Raz-Ber-Rita, Straw-Ber-Rita and seasonal flavors Apple-Rita and Cran-Brr-Rita. The Bud Light Lime Rita family, named a Nielsen Breakthrough Innovation Winner in 2014, makes up more than one-third of the FMB (flavored malt beverage) category. Since the launch of Lime-A-Rita in 2012, the Rita brand’s four core flavors claim the top four spots in the FMB category. The new Lemon-Ade-Rita naturally aligns with Bud Light’s fun and social positioning and is an ideal choice for parties and outdoor refreshment, especially as the weather gets warmer.
“In just a few years since the brand’s launch, the introduction of Rita flavors has been immensely successful among consumers, both through new permanent and seasonal variants,” said Alexander Lambrecht, vice president, Bud Light. “With the widespread popularity of our winter seasonal, Cran-Brrr-Rita, we saw that consumers have found drinking and entertaining occasions for Ritas throughout the entire year. We anticipate Lemon-Ade-Rita to continue to extend the seasonality of the Rita portfolio and reinforce the brand’s stake in the summer season.”
Bud Light, the brand behind the wildly successful Bud Light Lime Ritas, is introducing a new cocktail-inspired product to the growing Bud Light portfolio: Bud Light MIXXTAIL. Bud Light MIXXTAIL is an 8%* ABV cocktail-inspired beverage available in three flavors – Long Island, Firewalker and Hurricane – that combines the great taste of America’s favorite cocktail flavors with the uniquely smooth and refreshing finish expected from a Bud Light. *6% ABV version of Bud Light MIXXTAIL is available in Maine, Mississippi, New Hampshire, and Tennessee
“With Bud Light MIXXTAIL, consumers spoke and we listened. We created a cocktail-inspired beverage to quench consumers’ demand for more variety, mixology and easy, convenient cocktail solutions. MIXXTAIL’S bold cocktail taste makes it the perfect pregame in a bottle,” said Alexander Lambrecht, vice president, Bud Light. “We believe Bud Light MIXXTAIL will be the perfect companion brand to our popular Bud Light Lime Ritas. Together, these brands will help us continue to lead the FMB category.”
Like the cocktails that inspired it, Bud Light MIXXTAIL is best served over ice. The new drink will be available in 8-packs of 11.5 oz. recloseable aluminum bottles and single-serve 16 oz. and 25 oz. cans beginning Feb. 16.
Anheuser-Busch’s Budweiser brand has released a new, limited-edition 18-pack ahead of the holiday season. Boxed in a wooden crate, each pack includes 18 bottles of Budweiser featuring classic label designs, as well as a pair of pilsner glasses. 10,000 crates will be available nationwide.
The wooden crates, which are handmade by Vintage Editions, Taylorsville, N.C., will be available, hitting shelves across the country this week. Consumers who find and purchase one of the 10,000 crates are encouraged to share images of their own holiday parties on social media, using the hashtag #HolidayBuds.
Concurrently, Budweiser is updating 1.6 million cases of its 12-, 18- and 24-pack bottles with classic labeling, commemorating the brand’s last label before Prohibition (1918), its first label following the repeal of Prohibition (1933) and its design for Budweiser’s 100th anniversary (1976).