NEW X-Rated Peach Blush

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X-Rated® Fusion Liqueur®, a sophisticated spirit known for its unique flavors and exotic hues, introduces X-Rated® Fusion Liqueur® Peach Blush™. The third in the X-Rated Fusion Liqueur portfolio, Peach Blush is a luscious fusion of ultra-premium vodka and sun-ripened peaches mingling with citrus and honey that is reminiscent of a warm summer day.

X-rated-Fusion-Liqueur-3-packPeach Blush follows in the footsteps of the other two X-Rated Fusion Liqueurs — Original (mango, blood orange and passion fruit) and TROPIX (pineapple and coconut) — offering a vibrant, fruit-driven taste far beyond any flavored vodka. The sumptuous liquid, made with real fruit, evokes biting into a ripe, juicy peach freshly-selected from a farmer’s market.

“Right now, peach flavors are hotter than a Georgia summer, not just in spirits but in other foods and beauty products, too,” said Umberto Luchini, Vice President of Marketing, Campari America. “X-Rated Fusion Liqueur Peach Blush is a fashionable and colorful liqueur that should not only be a summertime staple, but an ingredient to reach for year-round.”

Perfect for enjoying while out on the town or entertaining at home, Peach Blush delivers a nectar-like taste that can be sipped day and night. This versatile liquid blends seamlessly with club soda or champagne for a bubbly cocktail. Shake it with vodka to craft an elegant martini or relish the delicious liquid by itself on the rocks.

Signature Cocktails

Madras

2 oz. X-RATED PEACH BLUSH

2 oz. Cranberry Juice

2 oz. Orange Juice

Squeeze of Lime

Shake together with ice in a shaker. Strain into a rocks glass over fresh ice.

Peach Fizz

1 oz. X-RATED PEACH BLUSH

1 oz. SKYY Infusions ® Texas Grapefruit

½ oz. Lime Juice

¼ oz. Simple Syrup

2 oz. Soda Water

Shake all ingredients except soda, strain into rocks glass with ice. Pour club soda on top and stir.

Peach Blush is 34 proof and will be available in 750mL ($24.99) and 1L ($35.99).

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NEW Bacardi Tangerine

Bacardi Tangerine 750 ML (PRNewsFoto/BACARDI Rum)
Bacardi Tangerine 750 ML (PRNewsFoto/BACARDI Rum)

BACARDÍ rum, the world’s most awarded rum, announced the latest addition to the iconic brand’s flavored rum family, BACARDÍ Tangerine. Now available nationwide and with a new bottle design, BACARDÍ Tangerine, is infused with rich tangerine flavors to create a tangy and fresh taste, inspired by the brand’s Caribbean heritage.

BACARDÍ rum created the flavored rum category twenty years ago when it launched BACARDÍ Limón® in 1995. The launch of BACARDÍ Limón was hailed by the industry as “the most successful spirit launch of all time.” The secret to the intense flavor in BACARDÍ flavored rums is starting every recipe with BACARDÍ Superior white rum, aging for one year and blending in rich, tropical fruit flavors. When it’s all blended together the characterful rum amplifies these ingredients to unleash the richest possible fruit flavor—and the most vibrant experiences. The juicy taste and captivating aroma hits you as soon as you open the bottle. BACARDÍ Tangerine joins the lineup of flavored rums both on and off premise and is available in 750ML size for a suggested retail price of $12.99, in addition to 50ML, 200ML, 375ML, 1L and 1.75L sizes.

“This anniversary year is a big deal for BACARDÍ flavored rums and we always continue to expand the portfolio with innovative flavors to meet our consumer’s needs for rich taste experiences,” said Shane M. Graber, Vice President and Brand Managing Director BACARDÍ rum North America. “With the introduction of Tangerine, the brand delivers a flavor profile for consumers to enjoy throughout the summer during pool parties and at the beach.”

BACARDÍ rum is introducing its six core delicious BACARDÍ flavored rums in the brand’s new pack design, designed in consultation with some of the world’s leading bartenders. It has been created to ensure it is well balanced in order to produce the perfect pour. In addition to BACARDÍ Tangerine, BACARDÍ Limón, BACARDÍ Pineapple, BACARDÍ Coconut, BACARDÍ Mango and BACARDÍ Dragon Berry will also sport the new pack design starting this summer.

The new product and design launch is supported with a multi-million dollar media plan, including on-and off-sampling and promotion.

BACARDÍ Tangerine is a BACARDÍ original flavor that’s great as a shot drink or mixed with fruit juices and soda water for a refreshing drink that’s full of flavor.

Select BACARDÍ Tangerine cocktails:

BACARDÍ Tangerine Tango
3 parts orange juice
1 part BACARDÍ Tangerine
Fill a highball glass with ice.
Pour in ingredients and mix well.

BACARDÍ Tangerine Drop
½ part BACARDÍ Tangerine
½ part lemon juice
1 teaspoon sugar
Pour ingredients into a stainless steel shaker over ice and shake until completely cold.
Pour into chilled shot glass. Serve with sugar dipped orange wedge, or rim glass with sugar.

NEW: Midnight Moon New Peach Flavored Moonshine

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Midnight Moon Peach is the newest flavor addition to America’s favorite and best-selling moonshine family, Midnight Moon. The all-natural sweet, juicy taste of peaches is perfectly captured in each jar, because each jar is made with real peaches! Upholding the authentic traditions of moonshine, Midnight Moon hand-packs each jar with sliced, cooked peaches for an authentic rich peach flavor.

“Why manufacture an artificial taste of peaches when you can use the real thing? said Joe Michalek, founder and president of Piedmont Distillers, makers of MidnightMoon. “We remain committed to providing Americans with the best tasting, most authentic moonshine experience. Artificial flavors, preservatives and additives are not a part of our recipe.”

Coming off the successful launch of Midnight Moon Raspberry, Midnight Moon is poised for success once again with Peach, the perfect complement to the summer season. Bottled at 70 Proof to create the perfect taste-balance between the peaches and Midnight Moon’s triple distilled ultra-smooth base spirit,Midnight Moon Peach outshines its competitors with its superior quality and flavor.

Distributor shipments begin this week, with Midnight Moon Peach set to hit store shelves in July. Scheduled for a nationwide rolling launch over the new few months, Midnight Moon Peach will retail for approximately $21.99 and join the brand’s other varietals including Raspberry, Apple Pie, Strawberry, Blueberry, Cherry, Blackberry, Cranberry, Original 80 Proof and 100 Proof.

Midnight Moon Peach can be enjoyed on the rocks, in cocktails or simply mixed with juices, sodas, lemonade or sweet teas.