Category Archives: rye

In Stores Now: Crown Royal Northern Harvest Rye

Northern-Harvest-Rye

As a brand deep rooted in heritage and quality, Crown Royal is proud to introduce its first-ever blended rye whisky, Crown Royal Northern Harvest Rye. This offering combines the richness of Northern harvest rye grains with the unmistakable smoothness of Crown Royal to create a perfectly balanced whisky.

“With rye whiskies serving as integral components of the Crown Royal Deluxe blend for more than 75 years, it was a natural and authentic extension to provide our loyal fans a rye offering,” said Yvonne Briese, Vice President of Marketing, Diageo North American Whiskey. “There is also a tremendous growth opportunity within the rye category as consumers gravitate toward quality products they know and trust while experimenting with pre-Prohibition era cocktails.”

The distinct Canadian climate provides the ideal conditions for growing rye grains. This is due to the fact the grains are planted in the fall, then blanketed with snow during the harsh winter months and only finish their growth cycle once they have sprouted throughout spring and summer. The extra time the grains take to fully mature results in flavorful hints of fruit, cloves and spice.

Crown Royal Northern Harvest Rye provides consumers with a very smooth and spicy flavor profile that can be mixed into traditional rye cocktails, such as the Manhattan or Old Fashioned. Available at 90 proof / 45% Alcohol by Volume, Crown Royal Northern Harvest Rye will be sold at a suggested retail price of $29.99 for a 750 mL bottle.

NEW Woodford Reserve Kentucky Straight Rye Whiskey

Woodford Reserve Kentucky Straight Rye Whiskey (PRNewsFoto/Woodford Reserve)
Woodford Reserve Kentucky Straight Rye Whiskey (PRNewsFoto/Woodford Reserve)

Woodford Reserve announces the release of its latest permanent product extension, Woodford Reserve Kentucky Straight Rye Whiskey, which will be available for purchase in select markets throughout the country beginning in February. The latest release showcases the company’s ongoing commitment to both whiskey lovers and innovation within the industry.

Woodford Reserve Rye is the third permanent line extension to join the portfolio, which includes the original Woodford Reserve Distiller’s Select and Woodford Reserve Double Oaked. When it comes to the craft of bourbon and whiskey, Woodford Reserve prides itself on maintaining an original and contemporary approach that focuses primarily on the adjustment of one of the five sources of flavor. To complement and emphasize the spice characteristics found in the original Woodford Reserve, the Rye uses a base that’s 53 percent rye, resulting in a liquid that’s both more balanced, and refreshingly subtle.

“As a brand, one of the things we’re most proud of is the passion and commitment that our fans have, both for Woodford Reserve, whiskey and bourbon in general. For us, releasing a rye is a chance to give back to these consumers,” said Woodford Reserve Brand Director Jason Kempf. “Time and time again, we kept hearing requests for a rye. Woodford Reserve has always maintained a commitment to the spirit of innovation, and the rye is no exception. We’re excited to give our fans something they’ve been so vocal about for so many years, and that is finally ready to share with them.”

Woodford Reserve Rye will be available in February 2015, with an MSRP of $37.99 for a 750ml and in select markets, including: California, Colorado, District of Columbia, Georgia, Illinois, Kentucky, Louisiana, Massachusetts, New York (Metro and Upstate), New Jersey, Oregon, Pennsylvania, Texas, Virginia and Washington.

NEW Jim Beam Rye

Jim Beam Rye Whiskey Staple

Jim Beam®, the world’s No. 1 bourbon, announces the refresh of Jim Beam® Rye – the classic Kentucky Straight Rye Whiskey offering that’s been a staple on whiskey bars globally for decades.

New Jim Beam® Pre-Prohibition Style Rye, bottled at 90-proof, has a distinct spicy flavor and long, soft finish, and makes the product perfectly mixable for any classic or contemporary rye whiskey cocktail. Founded in 1795, Jim Beam Rye is a pre-prohibition style rye whiskey made from one of the Beam family’s oldest recipes, and is distilled with the same exacting standards that have governed Jim Beam for more than 200 years.

“We’ve heard loud and clear from bartenders and whiskey fans that they are looking for a bolder Rye that stands up better in cocktails,” said Fred Noe, Jim Beam’s 7th Generation Master Distiller. “We listened to this feedback, and know that the time is right to Make History by taking a classic product that’s loved around the world and making it even better.”

About Jim Beam® Pre-Prohibition Style Rye Whiskey

  • Now bottled at 90-proof, the new Jim Beam Rye is a pre-prohibition style Kentucky Straight Rye Whiskey.
  • Jim Beam Pre-Prohibition Style Rye is spicy and warm with a bit of a black pepper bite which gives way to vanilla and oak undertones. The finish is warm and inviting.
  • Jim Beam Pre-Prohibition Style Rye has a rye spicy aroma, with hints of vanilla and oak notes, with a golden amber color.
  • Jim Beam Pre-Prohibition Style Rye will have an updated bottle label design to reflect the premium quality of product.

New Jim Beam Pre-Prohibition Style Rye has a suggested retail price of $22.99 for 750mL, and will be available in select on-premise locations and retailers nationwide starting in January 2015.

Wild Turkey Returns Popular Forgiven Whiskey

WT_unforgivenCampari America is bringing back its Bourbon/rye hybrid Wild Turkey Forgiven due to popular demand. Originally released last year as a “happy accident” limited edition that resulted from an unintentional mixing of rye and Bourbon whiskies, Forgiven exceeded expectations in its debut, and is now returning in the same blend of 78% 6-year-old Bourbon and 22% 4-year-old rye whiskey, bottled at 91 proof and retailing at $50 a bottle.