Category Archives: Grey Goose

NEW: GREY GOOSE® introduces VX

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GREY GOOSE®, the world’s best tasting vodka announces the global launch of an extraordinary new, ultra-premium expression of GREY GOOSE® – GREY GOOSE® VX spirit drink. The new liquid represents a spirit like no other. To mark its official launch in Canada, in July, creator and Maître de Chai François Thibault hosted an intimate unveiling and private tasting session for a select group on Lake Joseph in Muskoka.

Thibault, whose passion for crafting extraordinary spirits was fostered as a cellar master in Cognac, has once again defied convention with the introduction of this spirit that draws on exceptional French craftsmanship and heritage, yet is truly innovative. GREY GOOSE® VX brings together the world’s leading super premium vodka with a hint of precious cognac. The “Vodka Exceptionelle,” is masterfully crafted with cognac grapes drawn exclusively from the Grande Champagne cru, regarded by many connoisseurs as the very finest of the six cru within the region.

“From its inception, GREY GOOSE® has always pioneered new and exciting territories,” said Thibault. “In creating GREY GOOSE® VX, I wanted to capture the aromatic notes of a precious cognac, bringing its delicate essence of orchard fruits, plum, apricot and the mild flavors of wild honey to the remarkable character of GREY GOOSE® vodka.”

The rich, subtle taste of GREY GOOSE® VX conveys a harmonious balance of white fruit blossom, honeysuckle and violet with hints of apricot and a long, lingering finish. The balance is subtle and harmonious and rich yet delicate with a long, full finish. The recommended serve is on the rocks in a brandy balloon glass.

GREY GOOSE® VX is presented in an exquisite decanter made from ‘extra flint’ glass, which is known for its exceptional quality. The bottle shape and fine detailing are inspired by prestigious French decanters, with rounded shoulders and a pronounced heavy-set stopper, while still retaining contemporary design cues from the original GREY GOOSE® bottle.

GREY GOOSE® VX will be available for purchase in select liquor outlets across Canada beginning September 2014. With film festival season around the corner, industry stars will have their chance to celebrate with GREY GOOSE® VX in Toronto, where this spirit drink will be a feature serve during the exclusive GREY GOOSE® festival parties. In stores, the decanter is presented in a luxury gift box, with a suggested retail price at $100 CAD (750ml), and just in time for the gift-giving season.