Tag Archives: vanilla

CÎROC Celebrates Global Launch of CÎROC French Vanilla

cirocFVcoverCÎROC ultra-premium vodka is today celebrating the arrival of its newest luxury addition to the global collection of CÎROC flavours: CÎROC French Vanilla.

The new variant pairs the rich and creamy taste of French vanilla with the impeccably smooth texture of CÎROC, to create the perfect foundation for a celebratory cocktail occasion.

CÎROC Global Brand Director Natalie Wills said, “We’re always seeking to bring new, fun and luxurious celebratory experiences to our consumers. CÎROC French Vanilla is going to do just that – its intensely indulgent and versatile flavour profile lends itself incredibly well to the hottest trending cocktails, perfect for celebrating.”

The all-year celebration flavour is being launched with a hero CÎROC-Star Martini serve, tapping into the ever-growing popularity of the Porn Star Martini.

Wills continued, “The Porn Star Martini is hot, climbing fast on the ladder of the top trending cocktails and we’re seeing it being asked for more and more across our markets. Its combination of smooth vanilla vodka mixed with an array of vibrantly tangy ingredients, topped off with a dash of champagne, makes it the ultimate celebration cocktail.

“CÎROC French Vanilla offers an intensely luxurious route to creating the ultimate Porn Star Martini, which is why our new hero serve for French Vanilla is the CÎROC-Star Martini.”

CÎROC French Vanilla and the CÎROC-Star Martini will be rolled-out in the on and off trade across global markets – including the US, the UK and Global Travel – from October 2017.

The launch of French Vanilla is the latest news from the CÎROC #ONARRIVAL campaign, putting CÎROC at the heart of celebratory ‘arrival’ moments within fashion and popular culture.

The brand recently strengthened its position in the super deluxe vodka category, with a 5ppts share gain globally (IWSR, 2016).

Wills concluded: “CÎROC French Vanilla taps into the developing consumer interest in luxury and meets the growing consumer demand for ultra-premium flavoured vodka, while capitalising on the growing popularity and dynamism of CÎROC.”

CÎROC French Vanilla has a MSRP of $33.99 for 750ml and has an ABV of 37.5%.

#CIROCFRENCHVANILLA #ONARRIVAL

CÎROC-STAR MARTINI

35ml CÎROC French Vanilla

15ml Passionfruit Syrup

10ml Rhubarb Aperitif

25ml White Peach Puree

5ml Lemon Juice

 

More cocktail recipes

 

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NEW: Jim Beam® Vanilla

Jim Beam Vanilla Signature
Enjoy Jim Beam® Vanilla with cola and a cherry garnish.

Jim Beam®, the world’s No. 1 bourbon, officially announced the latest addition to its flavored portfolio, Jim Beam® Vanilla. Jim Beam Vanilla blends Madagascar vanilla bean liqueur with classic Kentucky straight bourbon whiskey.

Continuing a 222-year family tradition of innovation and exploration, Jim Beam distillers have struck the perfect balance of subtle Madagascar vanilla bean with hints of oak and caramel bourbon notes, producing a sweet vanilla aroma and golden brown color. Bartenders with early samples of the product have suggested mixing Jim Beam Vanilla year-round with cola and a cherry garnish for extra color and flavor.

Jim Beam’s flavored whiskey portfolio continues to contribute to the brand’s positive momentum following the launch of Jim Beam® Apple in 2015. According to Nielsen research, Jim Beam’s sales saw a 15 percent growth (USD dollar share) in the 12-month period that ended July 15.

“Jim Beam pioneered flavors in the bourbon category several years ago and the trend has continued to grow. We are always innovating, and are proud to offer a variety of flavors in our portfolio,” said Jim Beam’s 7th generation master distiller Fred Noe. “Of course, our newest is Jim Beam Vanilla, with a rich and smooth profile. But don’t just take my word for it, sit back and enjoy a sip.”

Jim Beam’s global brand partner Mila Kunis is also excited about the new innovation. Kunis will be featured in social and digital content around the official campaign launch this fall.

Jim Beam Mila Kunis
Jim Beam® and global brand partner Mila Kunis announce the launch of Jim Beam® Vanilla, the latest addition to Jim Beam’s flavored portfolio.

“I’m thrilled to collaborate with my friends in Kentucky to debut Jim Beam Vanilla,” said Kunis. “If you’re like me, you love the taste of bourbon but are sometimes looking for something a little different. Jim Beam Vanilla is perfect when I want a touch of flavor.”

Bottled at 70-proof, new Jim Beam Vanilla contains vanilla liqueur blended with Kentucky straight bourbon whiskey. It offers the perfect balance of subtle vanilla sweetness and hints of oak and deep caramel bourbon notes. Jim Beam Vanilla joins the brand’s existing flavored whiskey portfolio already in market, including Jim Beam® Apple, Jim Beam® Kentucky Fire™, Jim Beam® Honey and Red Stag by Jim Beam® Black Cherry.

Jim Beam Vanilla has a suggested retail price of $15.99 for 750mL, and is now available in bars and retail locations nationwide. Prices may vary based on market and product size.

 

In Stores Now: Crown Royal Vanilla

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Updated: October 5, 2016

Crown Royal is adding a delicious offering to its family of whiskies with the introduction of Crown Royal Vanilla Flavored Whisky, a blend of hand selected Crown Royal whiskies infused with the rich flavor of Madagascar Bourbon Vanilla. The result is a unique whisky bursting with the flavor of vanilla and the distinctive smoothness of Crown Royal.

A drink for all seasons, Crown Royal Vanilla can be enjoyed on the rocks, as a chilled shot, mixed with a variety of sodas for a Vanilla-forward take on hard sodas or as the key ingredient in unique twists on classic cocktails like the Vanilla Old Fashioned or Vanilla Hot Toddy.

Crown Royal Vanilla Flavored Whisky begins with a nose of rich vanilla bean with delicate hints of oak. The taste opens with a delicious, creamy vanilla flavor followed by a smooth, light whisky finish. The mouthfeel is viscous and warm, and the aftertaste is reminiscent of crème brulee.

“Vanilla is such a classic flavor that people around the world crave,” said Jim Ruane, Crown Royal Brand Director. “Infusing our Crown Royal whiskies with the flavor of Madagascar Bourbon Vanilla allows us to highlight the vanilla notes found in many whiskies, including Crown Royal Deluxe, and share a delicious new offering with consumers.”

Crown Royal Vanilla is enclosed in the signature box and felt bag that Crown Royal consumers have grown to know and love. The packaging incorporates tan and cream hues with imagery of vanilla leaves on the bottle’s label. Crown Royal Vanilla (70 proof, 35% ABV) will be sold at a suggested retail price of $24.99 for a 750 ml bottle and is currently available nationwide.

 

NEW Flavors from Blue Chair Bay

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Blue Chair Bay Rum continues to grow its portfolio of premium-blended rums with the introduction of two new flavors: a sweet and smooth Vanilla Rum, and Banana Rum Cream. The brand is also rolling out its first-ever 50 ml bottles, featuring its popular Coconut, Coconut Spiced and Banana flavors, along with new Vanilla. The 50 mls, perfect for sampling, will be in stores in June. Vanilla Rum and Banana Rum Cream are on store shelves nationwide now, just in time for summer.

New Blue Chair Bay Vanilla Rum delivers a silky melding of exotic natural vanillas and soft, delicate Caribbean rum, with a warm, lingering creamy vanilla finish. Blue Chair Bay Banana Rum Cream ideally blends fresh, ripe banana with surprising caramel and vanilla notes, brought together with Caribbean rum for a gently sweet, warm and distinctive flavor that invites you to kick back and relax, whether beachside or enjoying good times with friends.

“As the popularity of Blue Chair Bay Rum and the laid-back lifestyle it embodies continues to grow, so does our dedication to adding flavors to our portfolio for our fans to enjoy,” said David Farmer, President of Fishbowl Spirits. “These new flavor expressions and sample bottle sizes greatly expand the options No Shoes Nation members have when seeing one of Kenny’s shows, or simply hanging with friends this summer.”

Blue Chair Bay’s founder and owner, award-winning singer-songwriter Kenny Chesney, is currently on a nationwide tour supporting his latest album, The Big Revival. And Blue Chair Bay Rum, the official spirit sponsor of the tour, is hitting the road with him, hosting the Blue Chair Bay Tailgate Experience featuring specialty cocktails, and offering a full slate of samplings and hosting celebrations at bars, restaurants and retailers that pour and carry Blue Chair Bay Rum.