A new take on the classic beverage of half iced tea and half lemonade has just landed in stores nationwide. Arnold Palmer Spiked Half & Half, a joint partnership between MillerCoors and AriZona Beverages, is a refreshing, noncarbonated blend of iced tea and lemonade made with real juice and select teas with a 5 percent ABV. It’s now available for purchase in 24-ounce cans and 6-pack 12-ounce slim cans.
“We’re excited to introduce drinkers to the spiked version of the classic Arnold Palmer. It’s the perfect drink to enjoy in the backyard or on the back nine,” said Justine Stauffer, MillerCoors marketing manager for Arnold Palmer Spiked. “In creating Arnold Palmer Spiked we made sure it had the signature flavor combination of half iced tea and half lemonade that drinkers expect from the beloved original. And with that, we believe it is sure to become the new fan favorite.”
To celebrate the launch, Arnold Palmer Spiked will be available at a wide variety of sporting events and festivals throughout the spring and summer. The brand will also host a series of launch party events at select Topgolf locations across the nation. Further, MillerCoors will support the launch of Arnold Palmer Spiked through digital advertising and social media.
Redd’s Limited Pick Series Returns with Second Flavor Installment of 2017
Redd’s Apple Ale is releasing its second limited-edition flavor of the year: Redd’s Black Cherry Ale, adding more variety to its refreshing beer lineup. This new beer joins the Redd’s family as part of the Limited Pick series, and will be available nationwide through early 2018.
The refreshing new beer delivers a strong cherry flavor balanced with Redd’s signature apple taste, with delightful tartness in every sip. Its prominent ripe cherry flavor and aroma blend perfectly with its notes of apple, giving the drink a light copper color and an exciting fruit profile. Like the rest of the Redd’s flavors, Redd’s Black Cherry Ale is five percent alcohol by volume.
“Our core fans love Redd’s new flavor offerings and are always asking for more, so we brewed Redd’s Black Cherry to satiate their craving,” said Josh Wexelbaum, MillerCoors marketing director of emerging brands. “This has been a very exciting year for Redd’s filled with well-received new beers. We will keep bringing different ingredients together to create more refreshing beers in the future.”
Featuring the newly designed brand packaging, Redd’s Black Cherry Ale will maintain the same crisp and refreshing taste fans have come to know and love. Redd’s Black Cherry Ale joins Blueberry Ale and Raspberry Ale, two delicious flavors released early in the year, in the Redd’s family of beers.
Redd’s Black Cherry Ale will be available at most grocery and convenience stores in 6-pack 12-ounce bottles, 16-ounce cans and in the variety pack.
Editor’s Note: Redd’s Black Cherry Ale was introduced in 2015.
BEST DAMN Brewing Co. is back to bring you the best damn news you’ve heard all day with the release of their newest hard soda, BEST DAMN Cream Soda. Hitting shelves nationwide starting March 6th, BEST DAMN Cream Soda is aged on real vanilla beans during the brewing process for a touch of sweetness.
“BEST DAMN Cream Soda is our take on timeless recipe and is a sweet addition to any occasion whether you’re out with the guys, drinking with friends at a BBQ or even cheering on your favorite team,” said Kathryn Sattler, Sr. Director, BEST DAMN Brewing Co., Anheuser-Busch. “BEST DAMN Cream Soda joins the national family of flavorful and approachable brews, and complements our fan-favorite BEST DAMN Root Beer with another take on nostalgic flavors. It’s SODA-licious, you’ll love it.”
Additionally, in 2017, the brand will continue to grow its portfolio of flavorful brews with BEST DAMN Sweet Tea, available in select Northwest and Midwest markets starting March 27th. The new hard tea is aged on real black tea leaves during the brewing process for a crisp and refreshing taste – “Tastiness Guaran-Tea’d!” BEST DAMN Sweet Tea joins the brand’s portfolio of beers including BEST DAMN Cream Soda, BEST DAMN Root Beer, and BEST DAMN Apple Ale.
Drinkers can find the new brews where BEST DAMN Brewing Co. products are sold, for purchase in six-packs of 12-oz. bottles and 16-oz. cans.
Redd’s Apple Ale is adding more variety to its refreshing beer lineup by introducing new flavors and bringing back fan favorites. Redd’s Blueberry Ale returns by popular demand to the Redd’s family, joining the new Redd’s Raspberry Ale. Each flavor will be available year-round. The Redd’s “Limited Pick” series also returns with new limited-edition flavors kicking off with the new Redd’s Peach Ale.
Similar to the original Redd’s Apple Ale, all new flavors are five percent alcohol by volume, and each adds a unique twist to the signature crisp apple taste Redd’s is known for:
- Redd’s Blueberry Ale boasts a delicately balanced apple and blueberry aroma, while offering a taste that delights with ripe blueberry tones and a satisfying apple finish.
Redd’s Blueberry Ale will be available starting in February.
- Redd’s Raspberry Ale delivers juicy raspberry notes with hints of apple, providing the perfect balance of floral sweetness with Redd’s crisp apple finish. Redd’s Raspberry Ale is a brand new flavor that will be available in March.
The 2017 “Limited Pick” special releases will feature two new, exciting beers to be released over the course of the year. First up is Redd’s Peach Ale, a beer that leads with ripe peach notes balanced with Redd’s gratifying apple taste. Stay tuned for more information on the “Limited Pick” series second flavor.
“There are two things we know our beer drinkers love: trying new things and flavor variety. This is why we’re excited to bring different ingredients together and turn them into new refreshing beers,” said Lisa Rudman, Redd’s Family of Brands marketing manager. “We always strive to deliver the best quality beer and this year is no different for Redd’s Apple Ale, as the 2017 product line-up is filled with new flavors and surprises.”
All new flavors will be available nationwide at most grocery and convenience stores in 6-pack 12-ounce Bottles, 16-ounce cans and in the Variety Pack. Redd’s Blueberry Ale and Redd’s Raspberry Ale will also be available in 12-pack 12-ounce bottles. For more information, visit ReddsAppleAle.com, Facebook.com/ReddsAppleAle and follow @ReddsAppleAle on Twitter.