Tag Archives: vodka

NEW: Stoli Crushed

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Stoli® Vodka, the original premium vodka with uncompromising quality since 1938, is expanding its award-winning portfolio with Stoli® Crushed, a fresh and fun expression of Stoli vodka with real fruit juice. As the first vodka brand to introduce flavors in 1962, Stoli continues on its path of unrivalled innovation, becoming the first premium imported vodka brand to enter the fast growing ‘real fruit juice’ spirits segment with Stoli Crushed, which will be offered in Pineapple and Ruby Red Grapefruit, two of the best-selling flavors within the category.

Stoli Crushed will begin its national rollout at retailers in May 2017 – just in time for summer. Refreshingly juicy with a taste that is undeniably Stoli, it can be enjoyed on the rocks or with club soda, providing consumers with a premium cocktail they can experience anytime, anywhere.

“The real fruit juice category is on the verge of explosive growth as consumers today are craving easy-to-mix spirits and real flavors,” said Patrick Piana, President and CEO, Stoli Group USA. “With Stoli Crushed, we are looking to elevate the category and to widen our spectrum of Stoli consumers. We are tremendously proud of the high-quality Pineapple and Ruby Red Grapefruit flavors we developed and are marking this as our biggest innovation to date.”

Stoli Crushed is distilled and blended at the brand’s Riga, Latvia distillery along with Stoli’s entire range of vodkas. Made from naturally gluten-free ingredients – including corn and buckwheat – and blended with real fruit juice, Stoli Crushed expands on Stoli Gluten Free, which was successfully introduced in April 2016.

Stoli Crushed is 60 proof, or 30 percent alcohol by volume (ABV), for a suggested retail price of $16.99 for 750ml.

NEW: SKYY Infusions California Apricot

skyy-infusions-ca-750ml-1SKYY Vodka, born in San Francisco, and steeped with the innovative and progressive spirit of California, celebrates its heritage by adding SKYY Infusions® California Apricot to its line of flavored vodkas. With the introduction of the latest addition to the trendsetting SKYY Infusions lineup, the brand launches the first premium apricot-infused vodka made with real fruit.

SKYY’s progressive spirit means selecting only the finest natural ingredients to capture the essence of each fruit infusion. The new SKYY Infusions California Apricot combines the juicy flavor of natural California apricots with the smooth SKYY Vodka consumers love and know to create a true-to-fruit experience only SKYY can deliver. SKYY Infusions California Apricot is a refreshingly versatile flavor that can be enjoyed on the rocks, as a way to elevate favorite cocktails, or paired with an India Pale Ale as a new take on the summer Shandy.

“Stone fruit, especially apricot, is a trending flavor popping up across food and beverage, even making its way onto cocktail drink menus,” said Richard Black, Vice President of Marketing, White Spirits and Cordials, CampariAmerica.

SKYY Infusions California Apricot joins the brand’s existing line of award-winning premium flavors, which includes Citrus, Blood Orange, Pineapple, Bartlett Pear, Honeycrisp Apple, Tropical Mango, Coastal Cranberry, Texas Grapefruit, Pacific Blueberry, Georgia Peach, Vanilla Bean, Wild Strawberry, Cherry, and Raspberry. Since the introduction of SKYY Vodka in California in 1992, the brand has always been an innovator.

The new flavor is 70 proof (35% ABV), is available in 50ml ($1.99), 750mL ($13.99), 1L ($16.99) and 1.75L ($21.99). The entire SKYY Infusions collection can be enjoyed simply on the rocks, with club soda, or in other delicious, sophisticated cocktails. For more information, visit SKYY.com, http://www.facebook.com/SKYYVodka and on Instagram and Twitter: @SKYYVodka.

 

Absolut® Unveils Launch of New Absolut Lime

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Absolut® officially unveils Absolut Lime as the newest, most refreshingly versatile addition to round out the iconic Absolut citrus portfolio, joining Absolut Citron and Absolut Mandrin – the No. 1 selling lemon and orange-flavored vodkas in the U.S1. In addition to hitting nightlife destinations and at-home bar carts nationwide, Absolut Lime will step into the “limelight” at the 59th GRAMMY® Awards® on February 12, 2017. The brand’s multifaceted sponsorship will include TV, digital, social and a signature GRAMMY® Awards® cocktail – the Absolut Limelight.

Nearly 30 years ago, Absolut introduced Absolut Citron – a flavor that quickly skyrocketed into pop culture as a key ingredient in the Cosmopolitan cocktail. Ten years later, Absolut Mandrin further diversified the brand’s flavor line-up offering the perfect hint of sweetness. And like its citrus counterparts, new Absolut Lime features its own distinct flavor profile with a balance of full-bodied citrus flavor with a light finish.

“Lime is a very dynamic and complex fruit and we believe we’ve created the perfect flavor blend in Absolut Lime to enhance and elevate a variety of cocktails,” said Nick Guastaferro, Director of Marketing, Absolut, Pernod Ricard USA. “Thanks to a delicious flavor and easy mixability, Absolut Lime is great for going out or staying in, for creating simple or complex cocktails. We can’t wait to see how our fans take Absolut Lime and make it their own to create their Absolut Nights.”

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Absolut Lime embodies the brand’s ongoing commitment to superior quality vodka.  Like every drop of Absolut Vodka found anywhere in the world, the new flavor is produced in a small village in Southern Sweden named Ahus. Ahus is Absolut’s One Source, where high-quality ingredients come from the hands of trans-generational farmers with an unwavering commitment to produce superior, high-quality vodka – all within a small, 75 mile radius.

 

Absolut Lime Cocktails Designed for Sipping, Savoring and Celebrating
Absolut Lime is available nationwide for an MSRP of $19.99 (750ml) and $24.99 (1L). Its refreshingly light flavor profile provides the perfect canvas to bring together a variety of ingredients, creating cocktails that range from simple to complex, including:

Absolut Limelight: The Signature GRAMMY® Week Cocktail
2 parts Absolut Lime
2 parts soda
2 parts ginger ale
½ part fresh lime

Build in a highball over ice. Garnish with lime stirrer skewered with accordion cucumber.

Absolut Lime Drop
2 parts Absolut Lime
1 part Lime Juice
¾ part Simple Syrup

Combine all ingredients and shake with ice. Strain into a shot glass. Garnish with sugared lime.

Absolut Lime Vodkarita
2 parts Absolut Lime
1 part Lime Juice
½ part Agave Nectar

Shake all ingredients with ice until cold. Strain into a rocks glass with fresh ice and a half salted rim. Garnish with a lime wedge.

Three NEW from Effen

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Effen Blood Orange offers a “sweet citrus zest” and “lingering, smooth” finish, while Effen Green Apple bears a “sweet apple taste” with “an accent of tartness and mild, smooth sweetness” with a “short” finish.

Effen Raspberry – a refined reformulation of Effen Dutch Raspberry – offers “natural raspberry flavors” with a “light, crisp” taste.

“As demand for super premium flavored vodka continues to grow, we are always looking to deliver new offerings that are unparalleled in quality and style,” said Halley Kehoe, director, lifestyle brands at Beam Suntory.

“From our sleek bottle design to unique, bold flavor offerings, Effen embodies individuality and good taste, and these exciting new flavors are no exception. We know our fans will love them.”

The new flavors are made using natural ingredients and 100% premium wheat from Northern France. The expressions are filtrated and distilled in Northern Holland.

“Adding these new flavors to the EFFEN lineup is just one of the many things we’ve been up to,” said brand partner 50 Cent.

“Effen stands for ‘smooth’, and these new flavors deliver on that promise.”

The new Effen Vodka flavors are now available at select retailers across the US – effennew$26.99 for a 750mL bottle.