Introducing Bacardi Grapefruit as the newest member of the Bacardi flavored rums family, we start with Bacardi Superior, a one-year aged rum, infuse it with rich pink grapefruit flavors to create a sour and semisweet, fresh taste inspired by our Caribbean heritage. Mixes well with lemonade, lemon-lime soda and a great twist for a Moscow Mule cocktail.
Bacardi USA is readying the release of single malt Scotches from distilleries that contribute to the company’s Dewar’s blended Scotch brand. The single malts are slated for a U.S. market rollout in October and November.
The final release will be the Royal Brackla, the first distillery in the 19th century to receive a royal warrant. It will be offered in a 12-year-old version at $60 and a 16-year-old at $200.
“These are all Highland distilleries, and none of them has been seriously commercialized in the U.S. before,” said Dan Pilas, a Dewar’s vice president and brand managing director. Pilas emphasized that the new focus on these single malts won’t detract from their distilleries’ contributions to Dewar’s. “We’ll still be able to satisfy all our blending requirements,” he said.
BACARDÍ rum, the world’s most awarded rum, announced the latest addition to the iconic brand’s flavored rum family, BACARDÍ Tangerine. Now available nationwide and with a new bottle design, BACARDÍ Tangerine, is infused with rich tangerine flavors to create a tangy and fresh taste, inspired by the brand’s Caribbean heritage.
BACARDÍ rum created the flavored rum category twenty years ago when it launched BACARDÍ Limón® in 1995. The launch of BACARDÍ Limón was hailed by the industry as “the most successful spirit launch of all time.” The secret to the intense flavor in BACARDÍ flavored rums is starting every recipe with BACARDÍ Superior white rum, aging for one year and blending in rich, tropical fruit flavors. When it’s all blended together the characterful rum amplifies these ingredients to unleash the richest possible fruit flavor—and the most vibrant experiences. The juicy taste and captivating aroma hits you as soon as you open the bottle. BACARDÍ Tangerine joins the lineup of flavored rums both on and off premise and is available in 750ML size for a suggested retail price of $12.99, in addition to 50ML, 200ML, 375ML, 1L and 1.75L sizes.
“This anniversary year is a big deal for BACARDÍ flavored rums and we always continue to expand the portfolio with innovative flavors to meet our consumer’s needs for rich taste experiences,” said Shane M. Graber, Vice President and Brand Managing Director BACARDÍ rum North America. “With the introduction of Tangerine, the brand delivers a flavor profile for consumers to enjoy throughout the summer during pool parties and at the beach.”
BACARDÍ rum is introducing its six core delicious BACARDÍ flavored rums in the brand’s new pack design, designed in consultation with some of the world’s leading bartenders. It has been created to ensure it is well balanced in order to produce the perfect pour. In addition to BACARDÍ Tangerine, BACARDÍ Limón, BACARDÍ Pineapple, BACARDÍ Coconut, BACARDÍ Mango and BACARDÍ Dragon Berry will also sport the new pack design starting this summer.
The new product and design launch is supported with a multi-million dollar media plan, including on-and off-sampling and promotion.
BACARDÍ Tangerine is a BACARDÍ original flavor that’s great as a shot drink or mixed with fruit juices and soda water for a refreshing drink that’s full of flavor.
Select BACARDÍ Tangerine cocktails:
BACARDÍ Tangerine Tango
3 parts orange juice
1 part BACARDÍ Tangerine
Fill a highball glass with ice.
Pour in ingredients and mix well.
BACARDÍ Tangerine Drop
½ part BACARDÍ Tangerine
½ part lemon juice
1 teaspoon sugar
Pour ingredients into a stainless steel shaker over ice and shake until completely cold.
Pour into chilled shot glass. Serve with sugar dipped orange wedge, or rim glass with sugar.
Bottled at 40% abv and red in colour, the new release is made from rum aged for a minimum of one year in torched oak barrels, before its passed through charcoal and mixed with a secret blend of flavours and spices.
Named after the Spanish word for “fire”, Bacardi Carta Fuego is described as a “fiery” drink with a “bold, smooth taste” offering flavours of cinnamon, nutmeg, honey and vanilla, with a touch of smokiness.
Consumers are encouraged to enjoy the spirit neat as a shot, or mixed with Coke, but for those who like things extra spicy, Bacardi suggests adding three drops of Tobasco sauce.
“With a long history and a colourful heritage, we make rums that suit all tastes and occasions, and keep the revolutionary fires burning,” Bacardi said in a statement.
“Our new Bacardi Carta Fuego is here to bring the heat. When it’s enjoyed as a shot, you experience the full flavour profile.
“We’ve always been innovators and Bacardi Cart Fuego has been crafted to be enjoyed that way. It’s new and different.”
Currently available in the UK. Wat this space for US release dates.