Category Archives: New Products

Tullamore Dew debuts rum cask-finished whiskey

XO-CARIBBEAN-RUM-CASK-FINISH

Tullamore Dew XO Caribbean Rum Cask Finish has been finished in first-fill XO Carribean rum casks previously used to age Demerara rum.

On the nose, it has notes of “vanilla and oak overlaid with citrus, ripe bananas and delicate spice”. Described as “smooth and rich”, it has a “creamy mouthfeel” with notes of “deep caramel, banana, dates and raisins”.

The new expression is inspired by the brand’s new global campaign, The Beauty of the Blend. The campaign aims to “challenge preconceptions about how great whiskey is made”, as well as championing cultural diversity and social inclusion.

The packaging is inspired by antique Caribbean trade maps, passport stamps and travel journals.

“At our Tullamore Distillery, we are constantly experimenting with our whiskey making,” said John Quinn, global brand ambassador for Tullamore Dew. “Tullamore Dew XO Caribbean Rum Cask Finish was just one of many trials inspired by our work on the Beauty of Blend, but immediately stood out to our whiskey makers as being something truly special.”

“Many styles of Caribbean rum were tested, but carefully selected first fill XO Caribbean rum casks, previously used to age Demerara rum, imparted distinctive sweet tropical fruit and warm spice flavours to our original blend. The combination of Irish heart and Caribbean soul balance beautifully.”

Bottled at 43% abv, Tullamore Dew XO Rum Cask Finish is available to purchase in select outlets around the world from an MSRP of $29.99.

 

Advertisements

Arnold Palmer Spiked Half & Half Makes Its Big Debut

Arnold Palmer Spiked

A new take on the classic beverage of half iced tea and half lemonade has just landed in stores nationwide. Arnold Palmer Spiked Half & Half, a joint partnership between MillerCoors and AriZona Beverages, is a refreshing, noncarbonated blend of iced tea and lemonade made with real juice and select teas with a 5 percent ABV. It’s now available for purchase in 24-ounce cans and 6-pack 12-ounce slim cans.

“We’re excited to introduce drinkers to the spiked version of the classic Arnold Palmer. It’s the perfect drink to enjoy in the backyard or on the back nine,” said Justine Stauffer, MillerCoors marketing manager for Arnold Palmer Spiked. “In creating Arnold Palmer Spiked we made sure it had the signature flavor combination of half iced tea and half lemonade that drinkers expect from the beloved original. And with that, we believe it is sure to become the new fan favorite.”

To celebrate the launch, Arnold Palmer Spiked will be available at a wide variety of sporting events and festivals throughout the spring and summer. The brand will also host a series of launch party events at select Topgolf locations across the nation. Further, MillerCoors will support the launch of Arnold Palmer Spiked through digital advertising and social media.

NEW: Crispin Cider Co. Introduces New Year-Round Rosé Cider

Crispin Cider Company Rose 6Pack

Crispin Cider Co., known for its portfolio of ciders made with fresh-pressed apples and pears, has declared that in 2018, the popular phrase “rosé all day” becomes “rosé all year” with the introduction of its latest offering, Crispin Rosé. Crafted with real rose petals, hibiscus, and an elegant blend of fresh-pressed juices made from hand-picked apples and pears from the Pacific Northwest, Crispin Rosé is available nationwide in six-packs of 12-ounce bottles. Beginning in March, Crispin Rosé will also be offered on tap at select locations.

Crispin Rosé is crisp with a dry finish, featuring a dusty rose color and a light floral aroma of rosé wine. Combining the refreshment and crispness of a cider with the beauty of rosé, Crispin Rosé is an easy to drink option for both wine and cider lovers alike. In addition, Crispin Rosé comes in beautifully designed, modern packaging, serving as the perfect option to bring along to social occasions like brunch or nights in with friends.

“We have a big opportunity with Crispin Rosé with female drinkers. We’ve been listening to and following them for a while, so we’re excited to finally bring female drinkers a rosé cider with quality ingredients that only Crispin can provide,” said Ashley Selman, vice president of brand marketing. “Rosé is a popular and ever-growing drink, and we’ve definitely seen our existing Crispin fans react positively to our new Rosé.”

To celebrate the launch of Crispin Rosé, the company will host a kick-off event Saturday, February 24, in New York City, bringing a rare summertime moment to an otherwise wintry day. Hosted at a popular Manhattan rooftop bar with heated domes, the event will feature Crispin Rosé, brunch bites, music and more. In addition to the launch, Crispin Rosé will be supported with a national campaign, including traditional and digital media efforts, in-store sampling events and public relations.

CÎROC Celebrates Global Launch of CÎROC French Vanilla

cirocFVcoverCÎROC ultra-premium vodka is today celebrating the arrival of its newest luxury addition to the global collection of CÎROC flavours: CÎROC French Vanilla.

The new variant pairs the rich and creamy taste of French vanilla with the impeccably smooth texture of CÎROC, to create the perfect foundation for a celebratory cocktail occasion.

CÎROC Global Brand Director Natalie Wills said, “We’re always seeking to bring new, fun and luxurious celebratory experiences to our consumers. CÎROC French Vanilla is going to do just that – its intensely indulgent and versatile flavour profile lends itself incredibly well to the hottest trending cocktails, perfect for celebrating.”

The all-year celebration flavour is being launched with a hero CÎROC-Star Martini serve, tapping into the ever-growing popularity of the Porn Star Martini.

Wills continued, “The Porn Star Martini is hot, climbing fast on the ladder of the top trending cocktails and we’re seeing it being asked for more and more across our markets. Its combination of smooth vanilla vodka mixed with an array of vibrantly tangy ingredients, topped off with a dash of champagne, makes it the ultimate celebration cocktail.

“CÎROC French Vanilla offers an intensely luxurious route to creating the ultimate Porn Star Martini, which is why our new hero serve for French Vanilla is the CÎROC-Star Martini.”

CÎROC French Vanilla and the CÎROC-Star Martini will be rolled-out in the on and off trade across global markets – including the US, the UK and Global Travel – from October 2017.

The launch of French Vanilla is the latest news from the CÎROC #ONARRIVAL campaign, putting CÎROC at the heart of celebratory ‘arrival’ moments within fashion and popular culture.

The brand recently strengthened its position in the super deluxe vodka category, with a 5ppts share gain globally (IWSR, 2016).

Wills concluded: “CÎROC French Vanilla taps into the developing consumer interest in luxury and meets the growing consumer demand for ultra-premium flavoured vodka, while capitalising on the growing popularity and dynamism of CÎROC.”

CÎROC French Vanilla has a MSRP of $33.99 for 750ml and has an ABV of 37.5%.

#CIROCFRENCHVANILLA #ONARRIVAL

CÎROC-STAR MARTINI

35ml CÎROC French Vanilla

15ml Passionfruit Syrup

10ml Rhubarb Aperitif

25ml White Peach Puree

5ml Lemon Juice

 

More cocktail recipes