A new take on the classic beverage of half iced tea and half lemonade has just landed in stores nationwide. Arnold Palmer Spiked Half & Half, a joint partnership between MillerCoors and AriZona Beverages, is a refreshing, noncarbonated blend of iced tea and lemonade made with real juice and select teas with a 5 percent ABV. It’s now available for purchase in 24-ounce cans and 6-pack 12-ounce slim cans.
“We’re excited to introduce drinkers to the spiked version of the classic Arnold Palmer. It’s the perfect drink to enjoy in the backyard or on the back nine,” said Justine Stauffer, MillerCoors marketing manager for Arnold Palmer Spiked. “In creating Arnold Palmer Spiked we made sure it had the signature flavor combination of half iced tea and half lemonade that drinkers expect from the beloved original. And with that, we believe it is sure to become the new fan favorite.”
To celebrate the launch, Arnold Palmer Spiked will be available at a wide variety of sporting events and festivals throughout the spring and summer. The brand will also host a series of launch party events at select Topgolf locations across the nation. Further, MillerCoors will support the launch of Arnold Palmer Spiked through digital advertising and social media.
Crispin Cider Co., known for its portfolio of ciders made with fresh-pressed apples and pears, has declared that in 2018, the popular phrase “rosé all day” becomes “rosé all year” with the introduction of its latest offering, Crispin Rosé. Crafted with real rose petals, hibiscus, and an elegant blend of fresh-pressed juices made from hand-picked apples and pears from the Pacific Northwest, Crispin Rosé is available nationwide in six-packs of 12-ounce bottles. Beginning in March, Crispin Rosé will also be offered on tap at select locations.
Crispin Rosé is crisp with a dry finish, featuring a dusty rose color and a light floral aroma of rosé wine. Combining the refreshment and crispness of a cider with the beauty of rosé, Crispin Rosé is an easy to drink option for both wine and cider lovers alike. In addition, Crispin Rosé comes in beautifully designed, modern packaging, serving as the perfect option to bring along to social occasions like brunch or nights in with friends.
“We have a big opportunity with Crispin Rosé with female drinkers. We’ve been listening to and following them for a while, so we’re excited to finally bring female drinkers a rosé cider with quality ingredients that only Crispin can provide,” said Ashley Selman, vice president of brand marketing. “Rosé is a popular and ever-growing drink, and we’ve definitely seen our existing Crispin fans react positively to our new Rosé.”
To celebrate the launch of Crispin Rosé, the company will host a kick-off event Saturday, February 24, in New York City, bringing a rare summertime moment to an otherwise wintry day. Hosted at a popular Manhattan rooftop bar with heated domes, the event will feature Crispin Rosé, brunch bites, music and more. In addition to the launch, Crispin Rosé will be supported with a national campaign, including traditional and digital media efforts, in-store sampling events and public relations.