Bacardi Unveils D’ussé XO

D’USSE™, the latest innovation in Cognac, today announces the official US launch of its newest expression, D’USSE XO. This is the second introduction from D’USSE; its VSOP offering, quickly adopted by industry influencers and celebrities, helped to reinvigorate and shake up the Cognac category.Following suit, D’USSE XO has already garnered significant buzz amongst high-profile tastemakers well before its shelf date, making its official debut front row at the 56th Annual GRAMMY® Awards and achieving accolades in prestigious spirits competitions. It earned its place as a new favorite among spirits industry elite as a finalist for the Chairman’s Trophy for its exceptional performance in F. Paul Pacult’s Ultimate Spirits Challenge®* (2014). Immediately following, The San Francisco World Spirits Competition announced that D’USSE XO was awarded a gold medal, in a year where the competition received record setting levels of entries across categories (2014).

Masterfully crafted in the cellars of the Chateau de Cognac – a home with a 200-year legacy of creating some of the world’s finest Cognacs – D’USSE XO is a unique blend of meticulously hand-selected eaux-de-vie, aged ten years or more. D’USSE XO is an uncompromising Cognac that delivers complex flavor notes of ripe blackberry and apricot, layered with hints of dark chocolate and walnut, culminating in an exceptionally balanced finish. Its bottle design is inspired by the liquid it contains; both classic and modern, and bearing the Cross of Lorraine – a symbol of honor, courage and perseverance used by the French resistance during World War II – a statement wherever it rests.

D’USSE XO will retail for a suggested retail price of $230 for a 750mL and will be available in key cities across the country.

Bacardi + Jamie Oliver = Great Drinks At Home


The first result of the new partnership between Bacardi and the Jamie Oliver Group is the launch of DrinksTube, the companion YouTube channel to FoodTube. Bacardi is the exclusive spirits partner for DrinksTube and will co-create content that features various Bacardi Brand Ambassadors, mixologists and bartenders. The new channel is targeted directly at consumers who are searching online for cocktail information and inspiration. Each Friday, a new cocktail segment will debut on the channel, featuring classic cocktails such as espresso martinis and margaritas to seasonal creations like the GREY GOOSE® Chocolate Cocktail designed by top Bacardi bartender Simone Caporale.

The partnership will also feature monthly content in Jamie Magazine and on, beginning with a series of Italian inspired recipes from Giuseppe Gallo, MARTINI Global Brand Ambassador. Additionally, Bacardi spirits will feature on the new cocktail menus in Jamie’s Italian restaurants in the UK (33 doors) and five locations internationally, delivering significant menu presence for Bacardi drinks and increased pouring rights for Bacardi products.

“We have an amazing opportunity through this partnership with Bacardi and its iconic brands to wake up the world to how easy it is to create quality drinks — classic or new,” says Jamie Oliver. “We want to inspire everyone with the passion to be more adventurous in their own homes, to realize that we can all be ‘home mixologists’ and to have fun with ingredients and flavors.”

Mixed Cocktails Digital Properties

Hand-in-hand with Jamie Oliver, Bacardi launches its website and iOS app* bringing more than 150 years of spirits expertise and quality craftsmanship to consumers around the world.

With more than 400 recipes, simple-to-follow instructions and inspiring how-to guides, the at-home bartender can become an expert mixologist in no time. Users have the ability to filter their searches, save their favorite drinks and store photos of their own mixes in the My Bar feature. And for those consumers who choose to register their information, they can unlock extra features, share their drink recipe with friends and earn badges for every milestone they reach. The badges, such as ‘Whisky Whiz’ and ‘Magnificent Mojito,’ add an element of fun and a sense of achievement for the home cocktail maker.

Mixed Cocktails will be updated on a regular basis with recipes culled from content generated through the DrinksTube partnership. An Android version of the app will launch later this year.

Heineken introduces Desperados


Inspired by the legendary nightlife and culture of Latin America, and informed by the exquisite craftsmanship of European brewing techniques, Heineken introduces a truly singular beer in Desperados.

Desperados is blended with tequila barrel-aged lager, creating a uniquely smooth, well-rounded taste. Crafted at the crossroads of spirits and beer techniques, this is a drink that maintains the refreshing notes of beer with that extra kick of the tequila flavor. It remains a full-bodied lager through-and-through, one that incorporates its’ Latin American spirit’s flavor, as well as its’ connection to a lively nightlife scene, in its both its spirited notes and its packaging.

New to the US, Desperados will initially launch in Florida, Georgia, Alabama, Tennessee and North Carolina and will be available in 6- and 12-packs of 11.2 ounce bottles and in single-serve 16-ounce cans.