Redd’s Black Cherry Ale Hits Shelves In September

millercoors_redd_s_black_cherry.jpgRedd’s Limited Pick Series Returns with Second Flavor Installment of 2017

Redd’s Apple Ale is releasing its second limited-edition flavor of the year: Redd’s Black Cherry Ale, adding more variety to its refreshing beer lineup. This new beer joins the Redd’s family as part of the Limited Pick series, and will be available nationwide through early 2018.

The refreshing new beer delivers a strong cherry flavor balanced with Redd’s signature apple taste, with delightful tartness in every sip. Its prominent ripe cherry flavor and aroma blend perfectly with its notes of apple, giving the drink a light copper color and an exciting fruit profile. Like the rest of the Redd’s flavors, Redd’s Black Cherry Ale is five percent alcohol by volume.

“Our core fans love Redd’s new flavor offerings and are always asking for more, so we brewed Redd’s Black Cherry to satiate their craving,” said Josh Wexelbaum, MillerCoors marketing director of emerging brands. “This has been a very exciting year for Redd’s filled with well-received new beers. We will keep bringing different ingredients together to create more refreshing beers in the future.”

Featuring the newly designed brand packaging, Redd’s Black Cherry Ale will maintain the same crisp and refreshing taste fans have come to know and love. Redd’s Black Cherry Ale joins Blueberry Ale and Raspberry Ale, two delicious flavors released early in the year, in the Redd’s family of beers.

Redd’s Black Cherry Ale will be available at most grocery and convenience stores in 6-pack 12-ounce bottles, 16-ounce cans and in the variety pack.

Editor’s Note: Redd’s Black Cherry Ale was introduced in 2015.

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Yes, Virginia, there is a Hennessy shortage!

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Hennessy Cognac Sales Growth in U.S. Strains Supplies

Earlier this year LVMH Moët Hennessy Louis Vuitton (LVMH), a luxury brand conglomerate and owner of Hennessy cognacs, warned that due to significant increases in Hennessy sales, the availability of cognac stocks may be impacted for the rest of the year. The warning was part of LVMH’s first quarter earnings release that reported record revenues of €9.9 billion in the first quarter of 2017, up 16% from the first quarter of 2016.

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Lauren Holland

So what happened at the end of 2016, beginning of 2017 that made the U.S of A want to drink just a little bit more???