Category Archives: scotch

Johnnie Walker Launches Limited Edition ‘Jane Walker’ Bottle

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Johnnie Walker has unveiled Jane Walker, the first-ever female iteration of the brand’s Striding Man logo, which will debut on a special-edition offering of the Black Label blend.

Johnnie Walker Black Label The Jane Walker Edition will be available nationwide beginning in March to coincide with Women’s History Month and International Women’s Day celebrations. It is 40% ABV and the suggested retail price is $34 per 750-ml. bottle.

Diageo, which owns Johnnie Walker, says the special bottle design represents the brand’s commitment to progress.

“Women have played a significant role in the brand’s history dating back to 1893, when John Walker & Sons purchased the Cardhu distillery from Elizabeth Cumming,” the company says. “Cardhu is one of the single malts that comprises Johnnie Walker Black Label and is considered the heartbeat of the blend. Elizabeth Walker, the wife of founder John Walker, was also fundamental to the creation of their own blended whisky, working alongside John and their son Alexander in the original Walker grocery shop. Today, nearly 50 percent of the brand’s 12 expert blenders are women, with female leadership across marketing and C-Level executives.”

To support this effort as part of Keep Walking America, Johnnie Walker will donate $1 for every bottle of Jane Walker Edition it makes to organizations championing women’s causes, with a total donation of up to $250,000, including a donation of $150,000 to the Elizabeth Cady Stanton and Susan B. Anthony Statue Fund and its Monumental Women campaign.

Monumental Women, a nonprofit dedicated to creating a monument honoring America’s women suffragists in New York City’s Central Park, where there are 23 statues of historical figures but not one honoring a real woman.

“Important conversations about gender continue to be at the forefront of culture and we strongly believe there is no better time than now to introduce our Jane Walker icon and contribute to pioneering organizations that share our mission,” says Stephanie Jacoby, VP of Johnnie Walker. “We are proud to toast the many achievements of women and everyone on the journey towards progress in gender equality.”

Johnnie Walker will also celebrate the next generation of female leaders by donating a portion of Jane Walker Edition proceeds to She Should Run, who are dedicated to inspiring women to run for office.

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Here come the malt’s

Bacardi USA is readying the release of single malt Scotches from distilleries that contribute to the company’s Dewar’s blended Scotch brand. The single malts are slated for a U.S. market rollout in October and November.

altmoreThe Aultmore will be introduced in 12-year-old ($50) and 18-year-old ($175) expressions, followed by the Deveron with the same age statements and prices. AA-The_Deveron_Lineup

The final release will be the Royal Brackla, the first distillery in the 19th century to receive a royal warrant. It will be offered in a 12-year-old version at $60 and a 16-year-old at $200.

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craigellachie-13-lA year ago, Bacardi also released the Craigellachie single malt in 13- and 23-year-old expressions, with retail prices of $50 and $280 respectively.

“These are all Highland distilleries, and none of them has been seriously commercialized in the U.S. before,” said Dan Pilas, a Dewar’s vice president and brand managing director. Pilas emphasized that the new focus on these single malts won’t detract from their distilleries’ contributions to Dewar’s. “We’ll still be able to satisfy all our blending requirements,” he said.

NEW Dewar’s Scratched Cask

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For the first time in the brand’s history, Dewar’s®, the world’s most awarded blended Scotch whisky, borrows a tradition from its bourbon counterparts – scratching the barrels after charring – to create a unique, new liquid: Dewar’s Scratched Cask. The result is surprisingly smooth with a flavorful finish. Dewar’s Scratched Cask invites consumers to enjoy the prestige and tradition of Scotch with the characteristics of a bourbon.

“We are thrilled to continue to push the envelope in Scotch and create a bridge from one whiskey category to the other,” said Dan Pilas, VP and Brand Managing Director, Dewar’s Blended Scotch Whisky Portfolio. “Dewar’s Scratched Cask is not a hybrid, but different technique that combines the best of Scotch whisky and American whiskey know-how to create a new liquid that is smooth from start to finish.”

Dewar’s Scratched Cask is a blend of up to 40 carefully selected single malt and single grain whiskies left to mature in oak casks at the brand’s home in Scotland for a minimum of four years. At that point, instead of bottling the blend, the mature liquid is married in handcrafted American oak casks, selected by master blender Stephanie Macleod. These barrels, bourbon and virgin ok, are heavily charred and then lightly scratched at the char layer to alter the flavor of the whisky. The liquid is then left to blend and breathe for additional months, a production process called finishing.

According to Macleod, “This is a Scotch produced in a bourbon style. We always age our blended Scotch whisky, but in this case, the process of scratching the barrels creates a truly exceptional Scotch whisky with distinctive and accessible notes of sweet vanilla, toasted oak, and a hint of spice with a smooth, satisfying finish.”

Dewar’s Scratched Cask signature serves include “Scratch and Soda,” as well as variations on classic cocktails like the Rob Roy or Old Fashioned. This limited release will be available as of May 2015 while supplies last, and will retail for $25.99 at select luxury liquor retailers nationwide.

Chivas Regal Spices Up U.S. Scotch Market with Introduction of Chivas Regal Extra

photo - Chivas Regal
photo – Chivas Regal

Chivas Regal®, the world’s first luxury whisky, today announced the introduction of its newest blend to hit U.S. markets in eight years – Chivas Regal Extra. Chivas Regal Extra is one of the richest, most generous tasting blends within the Scotch category, created by using some of the rarest House whiskies that have matured in Oloroso sherry casks. Currently available in select U.S. markets including Los Angeles, New York, Miami, Chicago, Northern California and Texas, Chivas Extra will be expanding to the rest of the U.S. later in 2015.

Chivas Regal Extra takes its inspiration from founding brothers James and John Chivas, who pioneered and excelled in the art of blending whiskies in the 19th Century. Colin Scott, Chivas Regal Master Blender, has been blending whisky for 25 years and has created a unique and outstanding blended Scotch using some of the rarest malt whiskies from the Chivas inventory.

“The rich and generous taste of Chivas Regal Extra has been created by using some of our rarest whiskies that have matured in Oloroso sherry casks. The mark of its quality lies in its rich and generous taste,” said Scott. The new blend has a fruity, sweet nose with notes of ripe pears, creamy toffee and a hint of ginger. The ripe pears continue on the palate, with sweet tropical flavors of melons and soft notes of vanilla and caramel, blending with spicy notes of cinnamon and hints of almonds.

“Chivas Regal Extra brings together the renowned smoothness of the Chivas house style, using Strathisla Single Malt at the heart of the blend, with a fuller taste profile coming from a higher proportion of malts matured in sherry casks,” said Laurent Cutier, Scotch Brand Director at Pernod Ricard. “The U.S. launch of Chivas Regal Extra marks a milestone for Chivas Regal and we are dedicated to continuing to bring innovative and quality tastes to our U.S. consumers,” Cutier added.