Bacardi USA is readying the release of single malt Scotches from distilleries that contribute to the company’s Dewar’s blended Scotch brand. The single malts are slated for a U.S. market rollout in October and November.
The Aultmore will be introduced in 12-year-old ($50) and 18-year-old ($175) expressions, followed by the Deveron with the same age statements and prices.
The final release will be the Royal Brackla, the first distillery in the 19th century to receive a royal warrant. It will be offered in a 12-year-old version at $60 and a 16-year-old at $200.
A year ago, Bacardi also released the Craigellachie single malt in 13- and 23-year-old expressions, with retail prices of $50 and $280 respectively.
“These are all Highland distilleries, and none of them has been seriously commercialized in the U.S. before,” said Dan Pilas, a Dewar’s vice president and brand managing director. Pilas emphasized that the new focus on these single malts won’t detract from their distilleries’ contributions to Dewar’s. “We’ll still be able to satisfy all our blending requirements,” he said.
The brand, which launched in 2013, has released Twenty Grand Peach, which it describes as “an infusion of exquisite French vodka, superior VS Cognac and delectable, natural peach flavors”.
The new flavor joins a portfolio comprising the original spirit, Twenty Grand Vodka, and Cognac-vodka blends Twenty Grand Gold and Twenty Grand Black.
Twenty Grand Vodka is made from distilled from winter wheat, while Twenty Grand Cognac is produced from a selection of grapes from multiple crus of the delimited area of France, specifically the Grande Champagne Appellation.
Jon Holecz, vice president of marketing at Western Spirits Beverage Company, said: “Twenty Grand has been a remarkable success since the brand launched in 2013. We are very excited for the new peach flavor and new packaging design to hit the shelves nationwide.”
In addition to the new launch, Twenty Grand Vodka has also released a new bottle design for the entire brand collection.
Twenty Grand Peach is bottled at 40% abv and has an retail of US$29.99 for 750ml. It will be available across the US by the end of October.
Captain Morgan Cannon Blast is described as an “intensely delicious shot” and is a mix of Caribbean rum, natural flavours and a “bold spice blend” of citrus, chipotle and jalapeño pepper.
Bottled at 35% ABV the cannonball-shaped bottle glows in black light.
Michael Ward, global head of innovation at Diageo, said: “Consumers are making more choices around mixers, and shots have really changed in the US. They used to be something for guys to show they are guys, but now men and women do them together.
“For a brand like Captain Morgan that’s about nights out, Cannon Blast is a really fun, high energy drink that we are having a lot of fun with.”