Category Archives: Absolut

Absolut® Unveils Launch of New Absolut Lime

absolutlime_flipper

Absolut® officially unveils Absolut Lime as the newest, most refreshingly versatile addition to round out the iconic Absolut citrus portfolio, joining Absolut Citron and Absolut Mandrin – the No. 1 selling lemon and orange-flavored vodkas in the U.S1. In addition to hitting nightlife destinations and at-home bar carts nationwide, Absolut Lime will step into the “limelight” at the 59th GRAMMY® Awards® on February 12, 2017. The brand’s multifaceted sponsorship will include TV, digital, social and a signature GRAMMY® Awards® cocktail – the Absolut Limelight.

Nearly 30 years ago, Absolut introduced Absolut Citron – a flavor that quickly skyrocketed into pop culture as a key ingredient in the Cosmopolitan cocktail. Ten years later, Absolut Mandrin further diversified the brand’s flavor line-up offering the perfect hint of sweetness. And like its citrus counterparts, new Absolut Lime features its own distinct flavor profile with a balance of full-bodied citrus flavor with a light finish.

“Lime is a very dynamic and complex fruit and we believe we’ve created the perfect flavor blend in Absolut Lime to enhance and elevate a variety of cocktails,” said Nick Guastaferro, Director of Marketing, Absolut, Pernod Ricard USA. “Thanks to a delicious flavor and easy mixability, Absolut Lime is great for going out or staying in, for creating simple or complex cocktails. We can’t wait to see how our fans take Absolut Lime and make it their own to create their Absolut Nights.”

absolutlime

Absolut Lime embodies the brand’s ongoing commitment to superior quality vodka.  Like every drop of Absolut Vodka found anywhere in the world, the new flavor is produced in a small village in Southern Sweden named Ahus. Ahus is Absolut’s One Source, where high-quality ingredients come from the hands of trans-generational farmers with an unwavering commitment to produce superior, high-quality vodka – all within a small, 75 mile radius.

 

Absolut Lime Cocktails Designed for Sipping, Savoring and Celebrating
Absolut Lime is available nationwide for an MSRP of $19.99 (750ml) and $24.99 (1L). Its refreshingly light flavor profile provides the perfect canvas to bring together a variety of ingredients, creating cocktails that range from simple to complex, including:

Absolut Limelight: The Signature GRAMMY® Week Cocktail
2 parts Absolut Lime
2 parts soda
2 parts ginger ale
½ part fresh lime

Build in a highball over ice. Garnish with lime stirrer skewered with accordion cucumber.

Absolut Lime Drop
2 parts Absolut Lime
1 part Lime Juice
¾ part Simple Syrup

Combine all ingredients and shake with ice. Strain into a shot glass. Garnish with sugared lime.

Absolut Lime Vodkarita
2 parts Absolut Lime
1 part Lime Juice
½ part Agave Nectar

Shake all ingredients with ice until cold. Strain into a rocks glass with fresh ice and a half salted rim. Garnish with a lime wedge.

Absolut® Launches Limited Edition Andy Warhol Bottle

Credit: 1985 Andy Warhol Foundation for the Visual Arts. Used by The Absolut Company AB under exclusive license.
Credit: 1985 Andy Warhol Foundation for the Visual Arts. Used by The Absolut Company AB under exclusive license.

 

Celebrated Vodka Brand Honors Iconic Collaboration with Legendary Artist in time to Make the Holidays “Pop”
“I love the bottle; I want to do something…” – Andy Warhol on the iconic Absolut® Vodka bottle

Pernod Ricard is furthering Absolut vodka’s connection to the art world with next month’s release of an Andy Warhol Edition bottle. The limited edition bottle celebrates the legendary pop artist, who collaborated with the brand on a painting in the 1980s that is now featured on the new bottle’s packaging. The limited edition features approximately four million bottles, which will be distributed worldwide beginning October 2014.

To support the release, Absolut is working with three contemporary artists on an interactive nightlife event as part of the Nights by Absolut program as well as running The Andy Warhol Art Exchange by Absolut, a forum where users can exchange original works of art. The exchange runs from October to December. A portion of the proceeds from the Andy Warhol Edition bottle will go to the Andy Warhol Foundation for the Visual Arts.