Category Archives: Jim Beam

Jim Beam Unveils Newest Premium Bourbon Jim Beam® Double Oak

Beam Suntory Inc - Double Oak
Jim Beam(R) Double Oak (PRNewsFoto/Beam Suntory Inc.)

Jim Beam®, the world’s No. 1 bourbon, announced the release of Jim Beam® Double Oak, an exceptional and perfectly balanced Kentucky Straight Bourbon Whiskey finished in oak that is twice barreled to create richer and woodier flavors than other whiskies.

Aged four years while sitting in freshly charred, new American oak barrels, Jim Beam Double Oak is then transferred to newly charred American oak barrels and aged to taste. The second barreling allows the liquid to develop an even deeper level of intense spiced oakiness and rich caramel, creating a unique bourbon encounter.

“I’m excited to experiment with the double barrel aging process used to create Jim Beam Double Oak,” said Fred Noe, 7th Generation Master Distiller, Jim Beam. “Secondary aging delivers an added complexity to the taste profile and that makes for a unique, premium bourbon experience.

Jim Beam Double Oak will begin hitting shelves this month. This latest innovation from Jim Beam has a golden amber color and a distinctive spiced oakiness with intense caramel and toffee flavors. The aroma carries rich notes of caramel and vanilla with hints of toasted wood. It is best enjoyed neat, on the rocks or mixed in classic American cocktails and has a suggested retail price of $22.00 for 750ML.

 

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Launched in the UK: Jim Beam Double Oak

Jim-Beam-Double-OakA new premium expression of Jim Beam, matured using a twice-barrelled production process to bring out greater depth, is to be launched by Beam Suntory in global travel retail.

Jim Beam Double Oak (abv 40%) will be released in July 2016 in a 1 litre format, and in European travel retail will be exclusively available through Heinemann with the addition of a gift bag.

The expression is intended as an innovative new take on Kentucky straight bourbon, and to that end the Jim Beam signature whiskey is matured in two barrels. The first step involves new charred American white oak barrels, as with all the company’s Kentucky straight bourbons, before the whiskey is transferred into a second charred oak barrel for a further period of ageing.

According to the company, this production process allows the product to have greater contact with the wood, “drawing out exceptional and perfectly balanced depths”. The result is a whiskey “intense in flavour yet smooth in taste” that has aromas of vanilla and rich caramel and toffee notes.

Jim Beam Double Oak will be presented in a contoured bottle featuring glass embossing and engraving as well as textured labelling and foiling. This is in line with the introduction of new Jim Beam packaging being rolled out across the entire range globally in 2016.

“More than ever before, consumers are searching for brands with genuine provenance and craftsmanship, so we are very excited to introduce Jim Beam Double Oak to the market,” said Beam Suntory Senior Global Marketing Manager Global Travel Retail Fernando de Vicente Meirás.

Maybe we’ll see it in US stores by Christmas????

 

NEW: Jim Beam® Apple

Jim Beam(R) Apple (PRNewsFoto/Jim Beam)
Jim Beam(R) Apple (PRNewsFoto/Jim Beam)

Today, Jim Beam® officially announces the launch of its latest flavored whiskey from the world’s No. 1 bourbon – new Jim Beam® Apple – which contains all the pride and heritage from the Beam family’s 220-year history.

With a refreshing take on family tradition, Jim Beam distillers have brought together the taste of crisp, green apples and Kentucky Straight Bourbon Whiskey. The result is a perfect balance of apple and delicious bourbon, with a light, juicy twist. The Signature Cocktail, “Jim Beam Apple and Soda,” mixes Jim Beam Apple and club soda over ice, with a wedge of lemon, for a delicious, refreshing cocktail all year round.

“As category leaders in bourbon innovation, we take pride in delivering flavors that complement the tasting notes of the world’s No. 1 Kentucky Straight Bourbon,” said Gigi DaDan, Senior Director of Jim Beam. “With Jim Beam Apple and the ‘Jim Beam Apple and Soda,’ we are bringing another option to both whiskey fans and those looking to discover new refreshing cocktails.”

“My family’s been making history since we started distilling bourbon in 1795,” said Fred Noe, Jim Beam’s 7th Generation Master Distiller. “With Jim Beam Apple and our other flavored products, we continue to make even more history as we introduce more people to the delicious taste of ‘America’s Native Spirit.'”

About Jim Beam® Apple

  • Bottled at 70-proof, new Jim Beam Apple contains apple liqueur that’s been blended with Kentucky Straight Bourbon Whiskey.
  • Jim Beam Apple has a juicy, fresh green apple taste with a balance of tart and sweet, and with subtle oak undertones, with a lingering apple finish with a touch of oak.
  • Jim Beam Apple has a fresh crisp green apple aroma with a golden honey color.
  • Jim Beam Apple is best enjoyed with club soda as a “Jim Beam Apple and Soda”, or on-the-rocks.

New Jim Beam Apple has a suggested retail price of $15.99 for 750mL, and is now available in bars and retail locations nationwide. Price varies by market and product size, which includes 50mL, 100mL, 375mL, 750mL, 1L and 1.75L.