Category Archives: vodka

CÎROC Celebrates Global Launch of CÎROC French Vanilla

cirocFVcoverCÎROC ultra-premium vodka is today celebrating the arrival of its newest luxury addition to the global collection of CÎROC flavours: CÎROC French Vanilla.

The new variant pairs the rich and creamy taste of French vanilla with the impeccably smooth texture of CÎROC, to create the perfect foundation for a celebratory cocktail occasion.

CÎROC Global Brand Director Natalie Wills said, “We’re always seeking to bring new, fun and luxurious celebratory experiences to our consumers. CÎROC French Vanilla is going to do just that – its intensely indulgent and versatile flavour profile lends itself incredibly well to the hottest trending cocktails, perfect for celebrating.”

The all-year celebration flavour is being launched with a hero CÎROC-Star Martini serve, tapping into the ever-growing popularity of the Porn Star Martini.

Wills continued, “The Porn Star Martini is hot, climbing fast on the ladder of the top trending cocktails and we’re seeing it being asked for more and more across our markets. Its combination of smooth vanilla vodka mixed with an array of vibrantly tangy ingredients, topped off with a dash of champagne, makes it the ultimate celebration cocktail.

“CÎROC French Vanilla offers an intensely luxurious route to creating the ultimate Porn Star Martini, which is why our new hero serve for French Vanilla is the CÎROC-Star Martini.”

CÎROC French Vanilla and the CÎROC-Star Martini will be rolled-out in the on and off trade across global markets – including the US, the UK and Global Travel – from October 2017.

The launch of French Vanilla is the latest news from the CÎROC #ONARRIVAL campaign, putting CÎROC at the heart of celebratory ‘arrival’ moments within fashion and popular culture.

The brand recently strengthened its position in the super deluxe vodka category, with a 5ppts share gain globally (IWSR, 2016).

Wills concluded: “CÎROC French Vanilla taps into the developing consumer interest in luxury and meets the growing consumer demand for ultra-premium flavoured vodka, while capitalising on the growing popularity and dynamism of CÎROC.”

CÎROC French Vanilla has a MSRP of $33.99 for 750ml and has an ABV of 37.5%.

#CIROCFRENCHVANILLA #ONARRIVAL

CÎROC-STAR MARTINI

35ml CÎROC French Vanilla

15ml Passionfruit Syrup

10ml Rhubarb Aperitif

25ml White Peach Puree

5ml Lemon Juice

 

More cocktail recipes

 

NEW: Stoli Crushed

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Stoli® Vodka, the original premium vodka with uncompromising quality since 1938, is expanding its award-winning portfolio with Stoli® Crushed, a fresh and fun expression of Stoli vodka with real fruit juice. As the first vodka brand to introduce flavors in 1962, Stoli continues on its path of unrivalled innovation, becoming the first premium imported vodka brand to enter the fast growing ‘real fruit juice’ spirits segment with Stoli Crushed, which will be offered in Pineapple and Ruby Red Grapefruit, two of the best-selling flavors within the category.

Stoli Crushed will begin its national rollout at retailers in May 2017 – just in time for summer. Refreshingly juicy with a taste that is undeniably Stoli, it can be enjoyed on the rocks or with club soda, providing consumers with a premium cocktail they can experience anytime, anywhere.

“The real fruit juice category is on the verge of explosive growth as consumers today are craving easy-to-mix spirits and real flavors,” said Patrick Piana, President and CEO, Stoli Group USA. “With Stoli Crushed, we are looking to elevate the category and to widen our spectrum of Stoli consumers. We are tremendously proud of the high-quality Pineapple and Ruby Red Grapefruit flavors we developed and are marking this as our biggest innovation to date.”

Stoli Crushed is distilled and blended at the brand’s Riga, Latvia distillery along with Stoli’s entire range of vodkas. Made from naturally gluten-free ingredients – including corn and buckwheat – and blended with real fruit juice, Stoli Crushed expands on Stoli Gluten Free, which was successfully introduced in April 2016.

Stoli Crushed is 60 proof, or 30 percent alcohol by volume (ABV), for a suggested retail price of $16.99 for 750ml.

NEW: SKYY Infusions California Apricot

skyy-infusions-ca-750ml-1SKYY Vodka, born in San Francisco, and steeped with the innovative and progressive spirit of California, celebrates its heritage by adding SKYY Infusions® California Apricot to its line of flavored vodkas. With the introduction of the latest addition to the trendsetting SKYY Infusions lineup, the brand launches the first premium apricot-infused vodka made with real fruit.

SKYY’s progressive spirit means selecting only the finest natural ingredients to capture the essence of each fruit infusion. The new SKYY Infusions California Apricot combines the juicy flavor of natural California apricots with the smooth SKYY Vodka consumers love and know to create a true-to-fruit experience only SKYY can deliver. SKYY Infusions California Apricot is a refreshingly versatile flavor that can be enjoyed on the rocks, as a way to elevate favorite cocktails, or paired with an India Pale Ale as a new take on the summer Shandy.

“Stone fruit, especially apricot, is a trending flavor popping up across food and beverage, even making its way onto cocktail drink menus,” said Richard Black, Vice President of Marketing, White Spirits and Cordials, CampariAmerica.

SKYY Infusions California Apricot joins the brand’s existing line of award-winning premium flavors, which includes Citrus, Blood Orange, Pineapple, Bartlett Pear, Honeycrisp Apple, Tropical Mango, Coastal Cranberry, Texas Grapefruit, Pacific Blueberry, Georgia Peach, Vanilla Bean, Wild Strawberry, Cherry, and Raspberry. Since the introduction of SKYY Vodka in California in 1992, the brand has always been an innovator.

The new flavor is 70 proof (35% ABV), is available in 50ml ($1.99), 750mL ($13.99), 1L ($16.99) and 1.75L ($21.99). The entire SKYY Infusions collection can be enjoyed simply on the rocks, with club soda, or in other delicious, sophisticated cocktails. For more information, visit SKYY.com, http://www.facebook.com/SKYYVodka and on Instagram and Twitter: @SKYYVodka.

 

NEW: Svedka Blue Raspberry

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SVEDKA Blue Raspberry, the dynamic new addition to its award-winning portfolio. Continuing SVEDKA’s focus on flavor innovation, SVEDKA Blue Raspberry delivers on the extreme flavor trend with an explosive sweet berry and tart lemon profile. SVEDKA Blue Raspberry will be available nationwide beginning March 2017 (varies by market), in 50ML (Suggested Retail Price (SRP) $1.99), 375ML (SRP $6.99), 750ML (SRP $12.99), 1L (SRP $16.99) and 1.75L (SRP $21.99).

“SVEDKA constantly looks to break the mold by introducing bold flavors to the vodka category, and we’re excited to unveil SVEDKA Blue Raspberry as the newest dynamic addition to our award-winning portfolio,” said Diana Pawlik, SVEDKA Vodka’s Vice President of Marketing. “SVEDKA Blue Raspberry is an electric, sweet and sour flavor combination, offering Millennials an adventurous new meta-flavor to match their exhilarating approach to life.”

SVEDKA Blue Raspberry targets the palate thrill seekers who crave extreme flavors, a trend seen across the food and beverage space in sour candies, spicy snacks and electric energy drinks coveted by Generation-Y. With raspberry and blue raspberry being the most sought-after vodka flavors among consumers, SVEDKA Blue Raspberry answers the Millennial call for all things bold and audacious.

SVEDKA Blue Raspberry opens with bright raspberry and berry notes that build to an energetic, hard lemon twist. SVEDKA’s iconic, shelf-popping, two-tone packaging further communicates the bold flavor blend with vibrant fuchsia raspberry tones transitioning to an electric blue hue.
Blue Heaven

1½ parts SVEDKA Blue Raspberry
½ part Blue Curaçao
¼ part fresh lemon juice

Combine ingredients in a cocktail shaker over ice. Shake and strain into a shot glass. Garnish with a lemon wedge.

Blujito

1½ parts SVEDKA Blue Raspberry
¾ part fresh lime juice
¾ part simple syrup
Pinch of mint
3 blueberries
2 raspberries

Muddle blueberries, raspberries and mint in a shaker. Add remaining ingredients over ice and shake. Strain into a rocks glass with fresh ice.