SelvaRey Rum expands US distribution


SelvaRey Rum (, co-founded and co-owned by musician Bruno Mars, announced today the expansion of their award-winning Panamanian rums to the East Coast and Hawaii. In addition to California and Nevada, SelvaRey is now on shelves in New Jersey, New York, South Carolina, Georgia, Washington DC, Tennessee, Florida and Hawaii. Availability in Ontario, Canada is coming this fall.

The rums are already some of the most critically acclaimed in recent memory. SelvaRey’s aged white rum was a 2015 Double Gold Medal Winner and named best white rum by Their cacao rum – a five-year aged dark rum infused with natural chocolate – won the 2014 Chairman’s Trophy at the Ultimate Spirits Challenge in New York City and won the Gold Medal at the 2014 Miami RumFest. In addition, the rums were rated 94 and 95 respectively by The Tasting Panel Magazine, the highest ratings ever in their categories in the magazine’s history.

About SelvaRey Rum

Brought together by a lifelong passion for rum, Bruno Mars teamed up with three rum aficionados to change people’s perception of what rum can be. After years of searching, they finally found legendary Master Blender Don Francisco “Pancho” Fernandez, former Minister of Rum, who’d carved out a distillery from the jungles of Panama. Together they created SelvaRey.

SelvaRey White (750ml / 40% ABV / $25.00) – SelvaRey White, a blend of three- and five- year-old rums, is aged in American Oak casks and carbon-filtered to remove most of the color without losing the deep flavors imparted during the aging process. Unlike many white rums, SelvaRey has been crafted with the distinct goal of being fine enough to sip on the rocks. Yet it makes a superlative Rum ‘n’ Coke, combines perfectly with fresh grapefruit juice in a “Reyhound,” or with ginger beer for a more elegant take on the Moscow Mule or “Light ‘n’ Stormy.” Most of all, SelvaRey White Rum serves as the base for an extraordinary Mojito.

SelvaRey Cacao (750ml / 35% ABV / $30.00) – SelvaRey Cacao Rum, the world’s premier chocolate spirit, boasts a rich five-year-old Panamanian rum whose inherent character is brought out by the infusion of natural chocolate. Flawless in creative variations of an Old Fashioned, it also serves as the base for a Chocolate Mojito or any upscale coffee cocktail. It can currently be seen on menus throughout the country in Mojitos, Mudslides, Cacao Pina Coladas, shots, and Espresso Martinis. Most notably and unlike many other flavored rums, SelvaRey Cacao Rum can be sipped neat or on the rocks.

Florida, Hawaii, South Carolina, California, Nevada: Southern Wine and Spirits
Georgia: Savannah Distributing
New Jersey: Fedway Associates
New York: Empire Merchants
Tennessee: Lipman Brothers
Washington DC: Washington Wholesale

NEW: Redd’s Wicked Black Cherry


The Redd’s family of brands is giving fans even more ways to break their routine with the nationwide debut of Redd’s Wicked Black Cherry.

Following rave reviews to the spring release of Redd’s Wicked Mango, Redd’s Wicked Black Cherry is a dark-golden beer with juicy black cherry flavors balanced by a crisp apple base. At eight percent alcohol by volume, the newest addition to the Redd’s Wicked family delivers a smooth, moderate body and light carbonation, with a refreshingly hard and satisfying finish.

“The introduction of Redd’s Wicked Black Cherry reinforces our commitment to offer more new, refreshingly hard drink alternatives” said David Kroll, MillerCoors chief marketing officer.

Redd’s Wicked Black Cherry is available in 24- and 16-ounce single cans, as well as in 12-packs of 10-ounce cans.

NEW: Jim Beam® Apple

Jim Beam(R) Apple (PRNewsFoto/Jim Beam)
Jim Beam(R) Apple (PRNewsFoto/Jim Beam)

Today, Jim Beam® officially announces the launch of its latest flavored whiskey from the world’s No. 1 bourbon – new Jim Beam® Apple – which contains all the pride and heritage from the Beam family’s 220-year history.

With a refreshing take on family tradition, Jim Beam distillers have brought together the taste of crisp, green apples and Kentucky Straight Bourbon Whiskey. The result is a perfect balance of apple and delicious bourbon, with a light, juicy twist. The Signature Cocktail, “Jim Beam Apple and Soda,” mixes Jim Beam Apple and club soda over ice, with a wedge of lemon, for a delicious, refreshing cocktail all year round.

“As category leaders in bourbon innovation, we take pride in delivering flavors that complement the tasting notes of the world’s No. 1 Kentucky Straight Bourbon,” said Gigi DaDan, Senior Director of Jim Beam. “With Jim Beam Apple and the ‘Jim Beam Apple and Soda,’ we are bringing another option to both whiskey fans and those looking to discover new refreshing cocktails.”

“My family’s been making history since we started distilling bourbon in 1795,” said Fred Noe, Jim Beam’s 7th Generation Master Distiller. “With Jim Beam Apple and our other flavored products, we continue to make even more history as we introduce more people to the delicious taste of ‘America’s Native Spirit.'”

About Jim Beam® Apple

  • Bottled at 70-proof, new Jim Beam Apple contains apple liqueur that’s been blended with Kentucky Straight Bourbon Whiskey.
  • Jim Beam Apple has a juicy, fresh green apple taste with a balance of tart and sweet, and with subtle oak undertones, with a lingering apple finish with a touch of oak.
  • Jim Beam Apple has a fresh crisp green apple aroma with a golden honey color.
  • Jim Beam Apple is best enjoyed with club soda as a “Jim Beam Apple and Soda”, or on-the-rocks.

New Jim Beam Apple has a suggested retail price of $15.99 for 750mL, and is now available in bars and retail locations nationwide. Price varies by market and product size, which includes 50mL, 100mL, 375mL, 750mL, 1L and 1.75L.

In Stores now: BONNIE ROSE® Tennessee white corn whiskey

BONNIE ROSE, a new Tennessean white whiskey launched in Nashville on July 13th. (PRNewsFoto/BONNIE ROSE)
BONNIE ROSE, a new Tennessean white whiskey launched in Nashville on July 13th. (PRNewsFoto/BONNIE ROSE)

BONNIE ROSE®, a new Tennessee white corn whiskey with a badass southern vibe in two natural flavors: Orange Peel and Spiced Apple (both $18.99). Inspired by the legend of Bonnie Rose, the new brand makes its premiere in her favorite city, Nashville, and rolls out nationally immediately following.

Some say Bonnie Rose was a distiller’s daughter who grew up around the barrel room; others say she was a bartender who mixed a mean whiskey sour. Legend has it she had a taste for good whiskey, and a unique Southern style all her own. “Life, Liberty, and Liquor” is the BONNIE ROSE brands playfully irreverent rallying cry, encouraging all to live life boldly, independently and passionately.

“BONNIE ROSE is a slice of southern Americana capturing a sense of empowerment, optimism and zest for life,” said Dan Pilas, VP Brand Managing Director for BONNIE ROSE. “We are very excited to tap into the explosive flavored whiskey category that drinkers have proven to love over the last few years. We are confident people will love the great taste of BONNIE ROSE – slightly sweet, with a kick and a whole lot of character.”

BONNIE ROSE is distilled in copper pot stills using an 80% white corn proprietary mash. Great for sipping straight or mixed in bold and delicious cocktails, the southern kick and irreverent personality of BONNIE ROSE amps up any night – from a night in with friends, to an unforgettable night out at the bar.

Orange Peel
BONNIE ROSE Orange Peel pops with fresh-from-the-grove orange taste made from orange peels, both cold-pressed and distilled. The zest is expertly blended for depth and extra citrus zip with every sip. Perfect for mixing with ginger ale and garnishing with a fresh orange slice or for making a twist on the cosmo, with pomegranate juice, triple sec and lime juice.

Spiced Apple
The bold Spiced Apple flavor has real, plucked-from-the-orchard taste, extracted from a barrelful of the juiciest apples, and mixed with real spices from exotic locales. The ripe apple essence gives BONNIE ROSE a hint of sweetness which is ideal for mixing with hard apple cider or for creating a fresh new take on the Moscow mule with ginger beer, fresh lime juice and a cinnamon stick.