NEW: Hornitos Black Barrel


Is it a tequila or a whiskey? Nothing simple. Simply smooth.

Hornitos® Tequila is redefining the premium tequila experience with the launch of new Hornitos® Black Barrel®, a 100% blue agave tequila, distinctively aged through an innovative process that conveys the classic tasting notes of a whiskey.

THE PROCESS – Triple aged to create a uniquely complex tequila with whiskey characteristics, the newest premium offering from Hornitos® is aged first for 12 months in American Oak barrels before transitioning into deep charred American Oak barrels for four months. In the final aging process, the liquid is transferred to specially-toasted American Oak barrels for two additional months to further enhance the whiskey-like notes of this one-of-a-kind premium tequila.


Blend: 100% blue agave tequila aged in American Oak barrels
Color: Golden amber
Aroma: Oaky-vanilla notes, with a peppery spiciness
Body: Full body with a mild finish
Taste: Smoky and slight cooperage notes; smooth, sweet agave and vanilla character
Finish: Clean flavor finish with a slightly lingering tingle sensation
Proof: 80

“The groundbreaking aging process that Hornitos® Black Barrel® undergoes is unlike anything else on the mass market and gives it remarkable depth, complexity and rich character,” said Servando Calderon, Casa Sauza Distillery Director. “This tequila takes on two unique spirit profiles and truly delivers a new and innovative product with the same high quality standards that tequila aficionados have come to expect from Hornitos®.”

Hornitos® Black Barrel® is 80 proof and is available for a suggested retail price of $29.99 for a 750ml bottle. It can be sipped on the rocks, neat, or mixed in cocktails.

A few cocktails to try:

The Neruda
2 parts Hornitos® Black Barrel®
1 part sweet vermouth
Dash of bitters
Candied habanero
Lemon twist for garnish

Combine all ingredients into a mixing glass, stir and serve over ice with a lemon twist and garnish with candied habanero. Serve in a rocks glass.

La Bamba
2 parts Hornitos® Black Barrel®
1/2 part lime juice
1/2 part agave
1/2 part Chile liqueur (or dash of hot sauce)
Ginger beer

Combine all ingredients into a mixing glass (except ginger beer), add ice, and shake vigorously. Pour over ice and top with ginger beer. Serve in a coupe glass.

The Kentucky Derby, Woodford Reserve and $1,000


In honor of the 89th year since the Kentucky Derby was dubbed the “Run for the Roses,” 89 cups will be available, a news release from Brown-Forman said.

Seventy-nine will be available for $1,000 each and feature a gold-plated, hand-engraved medallion of a Thoroughbred with a traditional Kentucky Derby rose garland.

Another 10 cups, referred to as the royal rose cups, will sell for $2,000 each. They are gold-plated with a sterling silver medallion, featuring a hand-engraved Thoroughbred wearing a rose garland.

All cups will be presented to buyers on Derby Day, which is May 3.

The drink you’ll get: Ice infused with rose water, candied rose petals, mint julep simple syrup and Woodford Reserve Distiller’s Select, the official bourbon of the Kentucky Derby.

Maybe, when I’m a grown-up.

NEW: Two from Svedka


The two Svedka Vodka flavors include Svedka Mango Pineapple and Svedka Strawberry Lemonade.

SVEDKA Strawberry Lemonade is a contemporary twist on the wistful, classic lemonade drink. Infused with aromatic, ripe berries, the blend boasts notes of juicy lemon pulp with a crisp, refreshing finish.

SVEDKA Mango Pineapple retains a tropical island aroma, as the infused vodka is mingled with warm, tangy notes that produce a bold entry of juicy, sweet pineapple and succulent mangoes trailed by layers of a sweet tropical fruit bouquet.

NEW: Sauza Sparkling Margarita Watermelon


A bubbly twist on the classic margarita, the Sauza Sparkling ready-to-serve product offers a bold melon flavor with a lingering sweet lime finish.  Just open and serve over ice as a quick and easy way to make every moment a celebration.

In spring 2013, Sauza® Tequila revolutionized the category with the introduction of Sauza® Sparkling Margarita.  Following the successful launch of Original Lime, Wild Berry and Mango Peach, Watermelon is the latest flavor to join the Sparkling line. All Sauza® Sparkling Margarita offerings use Sauza® Silver Tequila as a base, complemented with Triple Sec, effervescence and refreshing fruit flavors.

Sauza® Sparkling Margarita, 9.95% alc./vol.