Category Archives: Drink Up Do Good

Bethenny Frankel and Celeb Friends Help Debut New Skinnygirl® Spicy Lime Margarita and Skinnygirl® Pinot Noir at Event Benefiting Dress for Success®

Skinnygirl_08The newest “single girls” in town, Skinnygirl® Spicy Lime Margarita and Skinnygirl® Pinot Noir, were officially introduced last night at the Skinnygirl® Cocktails “Boy Meets Skinnygirl® Cocktails” Valentine’s Launch Party in Manhattan, and party attendees quickly fell in love! With the original Skinnygirl herself, Bethenny Frankel, behind the bar pouring cocktails, an enthusiastic group of celebrity guests, fans, friends and media kicked off their Valentine’s Day week by sipping the two newest products in Skinnygirl® Cocktail’s closet of low-calorie cocktail options.

The evening felt “romantic in red” as partygoers decked out in their Valentine’s Day finest sampled new Skinnygirl® Spicy Lime Margarita and Skinnygirl® Pinot Noir. Frankel was joined by “Real Housewives of New York City” cast mates LuAnn de Lesseps, Sonja Morgan, Ramona Singer, Kristen Taekman and Heather Thomson, along with other celebrity guests.

Dress-For-Success-LogoAll the fun was for a good cause as the brand donated $50,000 to long-standing charity partner Dress for Success®. The funds will assist Dress for Success with their mission of helping disadvantaged women on their paths to financial independence.

“Our newest girls offer something for everyone, whether you’re looking for a cocktail with a little heat and a little citrus, or a delicious wine option without the guilt,” said Frankel. “We had a great time unveiling the new products all while giving back to Dress for Success, a cause that is so important to me.”

The two new products expanded Skinnygirl® Cocktails’ offerings across Skinnygirl®, the Wine Collection and its Ready-to-Serve lineup, bringing the full portfolio to 20 products.

“Skinnygirl® Cocktails continues to shake up the cocktail industry and our latest offerings are no exception,” said Megan Frank, Senior Director of Skinnygirl® Cocktails. “The spicy-sweet flavor combination is popular and Pinot Noir is one the largest wine segments right now and growing, so we feel these on-trend products are excellent additions to our great-tasting, low-calorie lineup. Regardless of how you’re celebrating, these new offerings provide the perfect companion this Valentine’s Day.”

Stella Artois and Water.org, with the support of co-founders Matt Damon and Gary White, launch “Buy a Lady a Drink” to help stop women’s journeys to collect water in the developing world

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Stella Artois and Water.org, with the support of co-founders Matt Damon and Gary White, launch “Buy a Lady a Drink” to help stop women’s journeys to collect water in the developing world.

At time of this posting Amazon.com is temporarily out of stock.

NEW Guy Harvey Spiced Rum

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If you love the ocean, you likely drink rum. And if you love Guy Harvey’s lifestyle – ocean, beaches, fishing, boating, diving – you’ll love his new spiced rum, too.

Renowned marine wildlife artist, scientist and conservationist Guy Harvey, http://www.guyharvey.com, unveiled today his entry into the popular spiced rum market.

Distilled in the Caribbean, Guy Harvey Spiced Rum is an amber colored spiced rum that contains spices and warm flavors of vanilla, nutmeg and cinnamon. It is 35 percent alcohol by volume (70 proof) making it very pleasant on the tongue with a long, smooth finish. It will retail at approximately $15 per 750ml bottle.

“The Guy Harvey name is a perfect fit for spiced rum,” notes Bruce Hunter, Managing Director of Shaw-Ross International Importers. “Additionally, rum is a growing category and spiced rum in particular is the driving force behind this growth so the timing is right for the launch of Guy Harvey Spiced Rum. We are very excited.”fl-guy-harvey-rum-20150120

Initial distribution has begun in Florida. Plans to take the product to markets outside of Florida in 2015 are currently in the works. Additionally, a second Guy Harvey branded rum offering, an aged blended Jamaican rum, is in development and is expected to be introduced in the spring of 2015.

A significant portion of the net proceeds from Guy Harvey Spiced Rum will be used to fund the various projects of the Guy Harvey Ocean Foundation, a non-profit that funds scientific marine research and conservation programs. In particular, the proceeds from Guy Harvey Spiced Rum will fund marine science and outreach programs.