Category Archives: Drink Up Do Good

Johnnie Walker Launches Limited Edition ‘Jane Walker’ Bottle

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Johnnie Walker has unveiled Jane Walker, the first-ever female iteration of the brand’s Striding Man logo, which will debut on a special-edition offering of the Black Label blend.

Johnnie Walker Black Label The Jane Walker Edition will be available nationwide beginning in March to coincide with Women’s History Month and International Women’s Day celebrations. It is 40% ABV and the suggested retail price is $34 per 750-ml. bottle.

Diageo, which owns Johnnie Walker, says the special bottle design represents the brand’s commitment to progress.

“Women have played a significant role in the brand’s history dating back to 1893, when John Walker & Sons purchased the Cardhu distillery from Elizabeth Cumming,” the company says. “Cardhu is one of the single malts that comprises Johnnie Walker Black Label and is considered the heartbeat of the blend. Elizabeth Walker, the wife of founder John Walker, was also fundamental to the creation of their own blended whisky, working alongside John and their son Alexander in the original Walker grocery shop. Today, nearly 50 percent of the brand’s 12 expert blenders are women, with female leadership across marketing and C-Level executives.”

To support this effort as part of Keep Walking America, Johnnie Walker will donate $1 for every bottle of Jane Walker Edition it makes to organizations championing women’s causes, with a total donation of up to $250,000, including a donation of $150,000 to the Elizabeth Cady Stanton and Susan B. Anthony Statue Fund and its Monumental Women campaign.

Monumental Women, a nonprofit dedicated to creating a monument honoring America’s women suffragists in New York City’s Central Park, where there are 23 statues of historical figures but not one honoring a real woman.

“Important conversations about gender continue to be at the forefront of culture and we strongly believe there is no better time than now to introduce our Jane Walker icon and contribute to pioneering organizations that share our mission,” says Stephanie Jacoby, VP of Johnnie Walker. “We are proud to toast the many achievements of women and everyone on the journey towards progress in gender equality.”

Johnnie Walker will also celebrate the next generation of female leaders by donating a portion of Jane Walker Edition proceeds to She Should Run, who are dedicated to inspiring women to run for office.

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Bethenny Frankel and Celeb Friends Help Debut New Skinnygirl® Spicy Lime Margarita and Skinnygirl® Pinot Noir at Event Benefiting Dress for Success®

Skinnygirl_08The newest “single girls” in town, Skinnygirl® Spicy Lime Margarita and Skinnygirl® Pinot Noir, were officially introduced last night at the Skinnygirl® Cocktails “Boy Meets Skinnygirl® Cocktails” Valentine’s Launch Party in Manhattan, and party attendees quickly fell in love! With the original Skinnygirl herself, Bethenny Frankel, behind the bar pouring cocktails, an enthusiastic group of celebrity guests, fans, friends and media kicked off their Valentine’s Day week by sipping the two newest products in Skinnygirl® Cocktail’s closet of low-calorie cocktail options.

The evening felt “romantic in red” as partygoers decked out in their Valentine’s Day finest sampled new Skinnygirl® Spicy Lime Margarita and Skinnygirl® Pinot Noir. Frankel was joined by “Real Housewives of New York City” cast mates LuAnn de Lesseps, Sonja Morgan, Ramona Singer, Kristen Taekman and Heather Thomson, along with other celebrity guests.

Dress-For-Success-LogoAll the fun was for a good cause as the brand donated $50,000 to long-standing charity partner Dress for Success®. The funds will assist Dress for Success with their mission of helping disadvantaged women on their paths to financial independence.

“Our newest girls offer something for everyone, whether you’re looking for a cocktail with a little heat and a little citrus, or a delicious wine option without the guilt,” said Frankel. “We had a great time unveiling the new products all while giving back to Dress for Success, a cause that is so important to me.”

The two new products expanded Skinnygirl® Cocktails’ offerings across Skinnygirl®, the Wine Collection and its Ready-to-Serve lineup, bringing the full portfolio to 20 products.

“Skinnygirl® Cocktails continues to shake up the cocktail industry and our latest offerings are no exception,” said Megan Frank, Senior Director of Skinnygirl® Cocktails. “The spicy-sweet flavor combination is popular and Pinot Noir is one the largest wine segments right now and growing, so we feel these on-trend products are excellent additions to our great-tasting, low-calorie lineup. Regardless of how you’re celebrating, these new offerings provide the perfect companion this Valentine’s Day.”

Stella Artois and Water.org, with the support of co-founders Matt Damon and Gary White, launch “Buy a Lady a Drink” to help stop women’s journeys to collect water in the developing world

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Stella Artois and Water.org, with the support of co-founders Matt Damon and Gary White, launch “Buy a Lady a Drink” to help stop women’s journeys to collect water in the developing world.

At time of this posting Amazon.com is temporarily out of stock.

NEW Guy Harvey Spiced Rum

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If you love the ocean, you likely drink rum. And if you love Guy Harvey’s lifestyle – ocean, beaches, fishing, boating, diving – you’ll love his new spiced rum, too.

Renowned marine wildlife artist, scientist and conservationist Guy Harvey, http://www.guyharvey.com, unveiled today his entry into the popular spiced rum market.

Distilled in the Caribbean, Guy Harvey Spiced Rum is an amber colored spiced rum that contains spices and warm flavors of vanilla, nutmeg and cinnamon. It is 35 percent alcohol by volume (70 proof) making it very pleasant on the tongue with a long, smooth finish. It will retail at approximately $15 per 750ml bottle.

“The Guy Harvey name is a perfect fit for spiced rum,” notes Bruce Hunter, Managing Director of Shaw-Ross International Importers. “Additionally, rum is a growing category and spiced rum in particular is the driving force behind this growth so the timing is right for the launch of Guy Harvey Spiced Rum. We are very excited.”fl-guy-harvey-rum-20150120

Initial distribution has begun in Florida. Plans to take the product to markets outside of Florida in 2015 are currently in the works. Additionally, a second Guy Harvey branded rum offering, an aged blended Jamaican rum, is in development and is expected to be introduced in the spring of 2015.

A significant portion of the net proceeds from Guy Harvey Spiced Rum will be used to fund the various projects of the Guy Harvey Ocean Foundation, a non-profit that funds scientific marine research and conservation programs. In particular, the proceeds from Guy Harvey Spiced Rum will fund marine science and outreach programs.