Tullamore Dew XO Caribbean Rum Cask Finish has been finished in first-fill XO Carribean rum casks previously used to age Demerara rum.
On the nose, it has notes of “vanilla and oak overlaid with citrus, ripe bananas and delicate spice”. Described as “smooth and rich”, it has a “creamy mouthfeel” with notes of “deep caramel, banana, dates and raisins”.
The new expression is inspired by the brand’s new global campaign, The Beauty of the Blend. The campaign aims to “challenge preconceptions about how great whiskey is made”, as well as championing cultural diversity and social inclusion.
The packaging is inspired by antique Caribbean trade maps, passport stamps and travel journals.
“At our Tullamore Distillery, we are constantly experimenting with our whiskey making,” said John Quinn, global brand ambassador for Tullamore Dew. “Tullamore Dew XO Caribbean Rum Cask Finish was just one of many trials inspired by our work on the Beauty of Blend, but immediately stood out to our whiskey makers as being something truly special.”
“Many styles of Caribbean rum were tested, but carefully selected first fill XO Caribbean rum casks, previously used to age Demerara rum, imparted distinctive sweet tropical fruit and warm spice flavours to our original blend. The combination of Irish heart and Caribbean soul balance beautifully.”
Bottled at 43% abv, Tullamore Dew XO Rum Cask Finish is available to purchase in select outlets around the world from an MSRP of $29.99.
Effen Blood Orange offers a “sweet citrus zest” and “lingering, smooth” finish, while Effen Green Apple bears a “sweet apple taste” with “an accent of tartness and mild, smooth sweetness” with a “short” finish.
Effen Raspberry – a refined reformulation of Effen Dutch Raspberry – offers “natural raspberry flavors” with a “light, crisp” taste.
“As demand for super premium flavored vodka continues to grow, we are always looking to deliver new offerings that are unparalleled in quality and style,” said Halley Kehoe, director, lifestyle brands at Beam Suntory.
“From our sleek bottle design to unique, bold flavor offerings, Effen embodies individuality and good taste, and these exciting new flavors are no exception. We know our fans will love them.”
The new flavors are made using natural ingredients and 100% premium wheat from Northern France. The expressions are filtrated and distilled in Northern Holland.
“Adding these new flavors to the EFFEN lineup is just one of the many things we’ve been up to,” said brand partner 50 Cent.
“Effen stands for ‘smooth’, and these new flavors deliver on that promise.”
The new Effen Vodka flavors are now available at select retailers across the US – $26.99 for a 750mL bottle.
SKYY® Vodka, the American-made vodka steeped with the innovative and progressive spirit of California, continues to expand its popular Infusions line, adding SKYY Infusions® Bartlett Pear just in time for fall. With the introduction of the latest addition to the award-winning SKYY Infusions lineup, the brand becomes the only premium vodka to offer a Bartlett Pear varietal.
By delivering “true-to-fruit” flavors, SKYY Infusions provides fans with an authentic premium vodka made from natural ingredients to capture the essence of each fruit flavor. With SKYY Infusions Bartlett Pear, consumers will enjoy notes of fleshy ripe pear with bright juicy flavor, finished with a dry and crisp taste, ideal for autumnal cocktails. “The Bartlett is what comes to mind when you think of traditional pear flavor,” said Otis Florence, Global Ambassador, SKYY Vodka. “SKYY Infusions Bartlett Pear is perfect for mixing in your favorite cocktail and pairs beautifully with a splash of ginger beer or in our signature cocktail, The Bartlett Bee.”
“Consumer demand for natural tasting products has been the driving force behind the success of the SKYY Infusions line,” said Richard Black, Vice President of Marketing, White Spirits and Cordials, Campari America. “Repeat purchases of SKYY Infusions made a sharp uptick in 2015. It is clear that consumers and bartenders alike are looking for more authentic, fresh fruit flavors in their cocktails.”
This new entry taps into the growing pear flavor trend in the U.S. The renewed interest in pear ciders, as well as pear-based liqueurs, has brought attention back to the gentle-flavored fruit, which was first introduced in the U.S. back in 1799. When selecting the varietal, SKYY Infusions looked to the Bartlett pear – the number-one grown and sold pear in America, accounting for 50 percent of the American pear crop.
SKYY Infusions Bartlett Pear complements the brand’s existing line of award-winning premium flavors, which includes Citrus, Honeycrisp Apple, Tropical Mango, Coastal Cranberry, Texas Grapefruit, Pacific Blueberry, Georgia Peach, Vanilla Bean, Moscato Grape, Wild Strawberry, Pineapple, Blood Orange, Passion Fruit, Cherry and Raspberry. Since the introduction of SKYY Vodka in California in 1992, the brand has always been an innovator. With the development of SKYY Infusions, first released in 2008, SKYY Vodka charted a new course for flavored vodkas by creating products that cater to the current consumer trend toward natural, infused products that elevate the taste experience. SKYY Infusions have quickly become a centerpiece of classic and contemporary cocktailing.
SKYY Infusions Bartlett Pear is 70 proof (35% ABV), is available in 50ml ($1.99), 750mL ($13.99), 1L ($16.99) and 1.75L ($19.99). The entire SKYY Infusions collection can be enjoyed simply on the rocks, with club soda, or in other delicious, sophisticated cocktails.
SIGNATURE COCKTAILS CREATED BY MIXOLOGIST OTIS FLORENCE
The Bartlett Bee
2 oz SKYY Infusions® Bartlett Pear
.75 oz Honey & Water 1:1
.75 oz Fresh Lemon Juice
1 Dash Angostura Bitters
Build ingredients in a shaker filled with ice. Shake and strain into a coupe or martini glass. Garnish with a fresh Bartlett pear fan.
2 oz SKYY Infusions® Bartlett Pear
.75 oz Simple Syrup
.75 oz Fresh Lemon Juice
Fill Hard Dry Apple Cider
Build ingredients in a shaker filled with ice. Shake and strain into a Collins glass with fresh ice. Garnish with a fresh Bartlett pear slice.
Jim Beam®, the world’s No. 1 bourbon, announced the release of Jim Beam® Double Oak, an exceptional and perfectly balanced Kentucky Straight Bourbon Whiskey finished in oak that is twice barreled to create richer and woodier flavors than other whiskies.
Aged four years while sitting in freshly charred, new American oak barrels, Jim Beam Double Oak is then transferred to newly charred American oak barrels and aged to taste. The second barreling allows the liquid to develop an even deeper level of intense spiced oakiness and rich caramel, creating a unique bourbon encounter.
“I’m excited to experiment with the double barrel aging process used to create Jim Beam Double Oak,” said Fred Noe, 7th Generation Master Distiller, Jim Beam. “Secondary aging delivers an added complexity to the taste profile and that makes for a unique, premium bourbon experience.
Jim Beam Double Oak will begin hitting shelves this month. This latest innovation from Jim Beam has a golden amber color and a distinctive spiced oakiness with intense caramel and toffee flavors. The aroma carries rich notes of caramel and vanilla with hints of toasted wood. It is best enjoyed neat, on the rocks or mixed in classic American cocktails and has a suggested retail price of $22.00 for 750ML.