Category Archives: Recipes

Absolut® Unveils Launch of New Absolut Lime

absolutlime_flipper

Absolut® officially unveils Absolut Lime as the newest, most refreshingly versatile addition to round out the iconic Absolut citrus portfolio, joining Absolut Citron and Absolut Mandrin – the No. 1 selling lemon and orange-flavored vodkas in the U.S1. In addition to hitting nightlife destinations and at-home bar carts nationwide, Absolut Lime will step into the “limelight” at the 59th GRAMMY® Awards® on February 12, 2017. The brand’s multifaceted sponsorship will include TV, digital, social and a signature GRAMMY® Awards® cocktail – the Absolut Limelight.

Nearly 30 years ago, Absolut introduced Absolut Citron – a flavor that quickly skyrocketed into pop culture as a key ingredient in the Cosmopolitan cocktail. Ten years later, Absolut Mandrin further diversified the brand’s flavor line-up offering the perfect hint of sweetness. And like its citrus counterparts, new Absolut Lime features its own distinct flavor profile with a balance of full-bodied citrus flavor with a light finish.

“Lime is a very dynamic and complex fruit and we believe we’ve created the perfect flavor blend in Absolut Lime to enhance and elevate a variety of cocktails,” said Nick Guastaferro, Director of Marketing, Absolut, Pernod Ricard USA. “Thanks to a delicious flavor and easy mixability, Absolut Lime is great for going out or staying in, for creating simple or complex cocktails. We can’t wait to see how our fans take Absolut Lime and make it their own to create their Absolut Nights.”

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Absolut Lime embodies the brand’s ongoing commitment to superior quality vodka.  Like every drop of Absolut Vodka found anywhere in the world, the new flavor is produced in a small village in Southern Sweden named Ahus. Ahus is Absolut’s One Source, where high-quality ingredients come from the hands of trans-generational farmers with an unwavering commitment to produce superior, high-quality vodka – all within a small, 75 mile radius.

 

Absolut Lime Cocktails Designed for Sipping, Savoring and Celebrating
Absolut Lime is available nationwide for an MSRP of $19.99 (750ml) and $24.99 (1L). Its refreshingly light flavor profile provides the perfect canvas to bring together a variety of ingredients, creating cocktails that range from simple to complex, including:

Absolut Limelight: The Signature GRAMMY® Week Cocktail
2 parts Absolut Lime
2 parts soda
2 parts ginger ale
½ part fresh lime

Build in a highball over ice. Garnish with lime stirrer skewered with accordion cucumber.

Absolut Lime Drop
2 parts Absolut Lime
1 part Lime Juice
¾ part Simple Syrup

Combine all ingredients and shake with ice. Strain into a shot glass. Garnish with sugared lime.

Absolut Lime Vodkarita
2 parts Absolut Lime
1 part Lime Juice
½ part Agave Nectar

Shake all ingredients with ice until cold. Strain into a rocks glass with fresh ice and a half salted rim. Garnish with a lime wedge.

NEW X-Rated Peach Blush

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X-Rated® Fusion Liqueur®, a sophisticated spirit known for its unique flavors and exotic hues, introduces X-Rated® Fusion Liqueur® Peach Blush™. The third in the X-Rated Fusion Liqueur portfolio, Peach Blush is a luscious fusion of ultra-premium vodka and sun-ripened peaches mingling with citrus and honey that is reminiscent of a warm summer day.

X-rated-Fusion-Liqueur-3-packPeach Blush follows in the footsteps of the other two X-Rated Fusion Liqueurs — Original (mango, blood orange and passion fruit) and TROPIX (pineapple and coconut) — offering a vibrant, fruit-driven taste far beyond any flavored vodka. The sumptuous liquid, made with real fruit, evokes biting into a ripe, juicy peach freshly-selected from a farmer’s market.

“Right now, peach flavors are hotter than a Georgia summer, not just in spirits but in other foods and beauty products, too,” said Umberto Luchini, Vice President of Marketing, Campari America. “X-Rated Fusion Liqueur Peach Blush is a fashionable and colorful liqueur that should not only be a summertime staple, but an ingredient to reach for year-round.”

Perfect for enjoying while out on the town or entertaining at home, Peach Blush delivers a nectar-like taste that can be sipped day and night. This versatile liquid blends seamlessly with club soda or champagne for a bubbly cocktail. Shake it with vodka to craft an elegant martini or relish the delicious liquid by itself on the rocks.

Signature Cocktails

Madras

2 oz. X-RATED PEACH BLUSH

2 oz. Cranberry Juice

2 oz. Orange Juice

Squeeze of Lime

Shake together with ice in a shaker. Strain into a rocks glass over fresh ice.

Peach Fizz

1 oz. X-RATED PEACH BLUSH

1 oz. SKYY Infusions ® Texas Grapefruit

½ oz. Lime Juice

¼ oz. Simple Syrup

2 oz. Soda Water

Shake all ingredients except soda, strain into rocks glass with ice. Pour club soda on top and stir.

Peach Blush is 34 proof and will be available in 750mL ($24.99) and 1L ($35.99).

NEW Bacardi Tangerine

Bacardi Tangerine 750 ML (PRNewsFoto/BACARDI Rum)
Bacardi Tangerine 750 ML (PRNewsFoto/BACARDI Rum)

BACARDÍ rum, the world’s most awarded rum, announced the latest addition to the iconic brand’s flavored rum family, BACARDÍ Tangerine. Now available nationwide and with a new bottle design, BACARDÍ Tangerine, is infused with rich tangerine flavors to create a tangy and fresh taste, inspired by the brand’s Caribbean heritage.

BACARDÍ rum created the flavored rum category twenty years ago when it launched BACARDÍ Limón® in 1995. The launch of BACARDÍ Limón was hailed by the industry as “the most successful spirit launch of all time.” The secret to the intense flavor in BACARDÍ flavored rums is starting every recipe with BACARDÍ Superior white rum, aging for one year and blending in rich, tropical fruit flavors. When it’s all blended together the characterful rum amplifies these ingredients to unleash the richest possible fruit flavor—and the most vibrant experiences. The juicy taste and captivating aroma hits you as soon as you open the bottle. BACARDÍ Tangerine joins the lineup of flavored rums both on and off premise and is available in 750ML size for a suggested retail price of $12.99, in addition to 50ML, 200ML, 375ML, 1L and 1.75L sizes.

“This anniversary year is a big deal for BACARDÍ flavored rums and we always continue to expand the portfolio with innovative flavors to meet our consumer’s needs for rich taste experiences,” said Shane M. Graber, Vice President and Brand Managing Director BACARDÍ rum North America. “With the introduction of Tangerine, the brand delivers a flavor profile for consumers to enjoy throughout the summer during pool parties and at the beach.”

BACARDÍ rum is introducing its six core delicious BACARDÍ flavored rums in the brand’s new pack design, designed in consultation with some of the world’s leading bartenders. It has been created to ensure it is well balanced in order to produce the perfect pour. In addition to BACARDÍ Tangerine, BACARDÍ Limón, BACARDÍ Pineapple, BACARDÍ Coconut, BACARDÍ Mango and BACARDÍ Dragon Berry will also sport the new pack design starting this summer.

The new product and design launch is supported with a multi-million dollar media plan, including on-and off-sampling and promotion.

BACARDÍ Tangerine is a BACARDÍ original flavor that’s great as a shot drink or mixed with fruit juices and soda water for a refreshing drink that’s full of flavor.

Select BACARDÍ Tangerine cocktails:

BACARDÍ Tangerine Tango
3 parts orange juice
1 part BACARDÍ Tangerine
Fill a highball glass with ice.
Pour in ingredients and mix well.

BACARDÍ Tangerine Drop
½ part BACARDÍ Tangerine
½ part lemon juice
1 teaspoon sugar
Pour ingredients into a stainless steel shaker over ice and shake until completely cold.
Pour into chilled shot glass. Serve with sugar dipped orange wedge, or rim glass with sugar.

In Stores Now: Belvedere Wild Berry

belevedre-vodka-760x962Belvedere Vodka, the world’s original luxury vodka, introduces the newest flavor to their award-winning portfolio: Wild Berry. Available in stores now Belvedere Wild Berry is inspired by the summer berry harvests in Poland and North America and will refresh your palate while providing an unmatched taste experience. With its perfect combination of Polish strawberries and American blueberries, Belvedere Wild Berry delivers an exquisite blend of rich, juicy vodka.

Bursting with bright and zesty character, wild Polish strawberries are smaller, dark red in appearance and more intensely flavored than conventional grocery’s berries. Aromatic North American blueberries have a sweet, delicate, almost floral flavor, which brings depth and complexity to the vodka.

“Belvedere Wild Berry exemplifies our commitment to crafting 100% naturally and sugar free flavored vodkas. Its fresh and delectable ingredients deliver an innovative twist on Belvedere Vodka,” says Charles Gibb, President of Belvedere Vodka.

Widely recognized as the leader in innovation and for its unique maceration process, Belvedere’s newest flavor is no exception. This time-intensive process of extracting fragrant oils from the finest natural fruits, by immersing them in an alcohol bath of Belvedere Vodka spirit, delivers an aromatic and authentic blend that captures the essence of the berries. Belvedere’s distinctive approach ensures its vodka is flavored with real fruit, with no added sugar or additives, resulting in uncompromised standards and exceptional character.

When Belvedere vodka meets berries, the result is fresh, wild and unexpected. Just add a splash of lemonade and some sunshine for a colorful, exciting and flamboyant drinking experience. Whether you’re at a chic rooftop bar or at the beach of the hottest travel destination, Belvedere Wild Berry cocktails will give your summer everything you need to soak up the sun whilst still cooling you down.

Tasting Notes for Wild Berry

Nose: Bright, fresh and luscious notes of juicy strawberries and tart blueberries with a hint of vanilla and cream.

Palate: Soft and inviting with intense hints of strawberries and cream, blueberry pie and crushed berries. Gentle acidity which adds refreshment and an impression of juicy, ripe berries.

Finish: Sustained and refreshing with clean and bright berry notes.

Cocktail Recipes

Wild Berry Lemonade

50 ml/2 oz Belvedere Wild Berry

3.5 oz Fever Tree lemonade

Build over ice into a highball glass, and garnish with a lemon wheel and blueberries

Wild Berry Crush

1.5 oz Belvedere Wild Berry

1 small lime

3 bar spoons vanilla golden sugar (or vanilla sugar recipe)

2 strawberries

5 blueberries

Muddle the fruit with the sugar, add the Wild Berry Belvedere and crushed ice and churn

Cap with crushed ice