Captain Morgan Launches Limited Edition Pumpkin Spiced Rum

Just When You Thought Pumpkin Spice Couldn’t Get Any Better – Captain Morgan Jack-O’Blast Has Arrived (PRNewsFoto/Diageo)

Rum lovers and pumpkin spice fanatics, get your glasses ready! Your obsession with pumpkin is no longer limited to the standard pumpkin beer and pumpkin spiced lattes this season. Captain Morgan is here to fill the void with chilled pumpkin spiced flavored shots. Prepare yourself for an epic fall season with CAPTAIN MORGAN Jack-O’Blast Limited Edition Pumpkin Spiced Rum, the first pumpkin spiced rum offering to ever hit shelves.

Stemming from last year’s celebrated release of CAPTAIN MORGAN Cannon Blast, Captain Morgan is revolutionizing the shots category once again with this new pumpkin spiced rum. Jack-O’Blast represents fall in a shot glass, blending Caribbean rum with some of your favorite seasonal flavors – fresh pumpkin, cinnamon and other autumnal spices – creating an insanely delicious shot.

“As much as we enjoyed tropical cocktails over the summer, it’s time to make room for the bold flavors of fall everyone enjoys,” said Linda Bethea, Vice President of Captain Morgan. “Captain Morgan Jack-O’Blast is a must-have for responsible adult consumers during their favorite seasonal activities, whether it’s at football tailgates, Halloween parties or backyard bonfires with friends.”

While Captain Morgan Jack-O’Blast boasts the identical shape of its predecessor, Captain Morgan Cannon Blast, it features autumn colors of orange and green. To solidify its place as fall’s must-have shot, the bold, round bottle simulates the look of a carved pumpkin when illuminated under a black light. The pumpkin spiced rum (60 proof, 30% ABV) has a suggested retail price of $15.99 for a 750 ml bottle and is currently available nationwide for a limited time this fall.

Best enjoyed chilled as a fall-inspired shot, Captain Morgan Jack-O’Blast can also be served as a drop shot or as the key ingredient in a number of seasonal drinks. When celebrating with friends this fall, try the Apple Jack-O cocktail:

Apple Jack-O
1.5 oz. Captain Morgan Jack O’Blast
4 oz. chilled apple cider

Directions: Combine Captain Morgan Jack-O’Blast with chilled apple cider and serve over ice.

NEW Captain Morgan Cannon Blast

Captain Morgan Cannon Blast is described as an “intensely delicious shot” and is a mix of Caribbean rum, natural flavours and a “bold spice blend” of citrus, chipotle and jalapeño pepper.

Bottled at 35% ABV the cannonball-shaped bottle glows in black light.

Michael Ward, global head of innovation at Diageo, said: “Consumers are making more choices around mixers, and shots have really changed in the US. They used to be something for guys to show they are guys, but now men and women do them together.

“For a brand like Captain Morgan that’s about nights out, Cannon Blast is a really fun, high energy drink that we are having a lot of fun with.”