Strongbow Hard Apple Ciders, the number one selling global cider brand, unveils its newest flavor, Strongbow Orange Blossom. The new flavor delivers a fresh, spring-like orange blossom aroma with a touch of sweetness and a juicy apple finish. Strongbow Orange Blossom, along with all Strongbow products, contain no artificial flavors or colors.
“We are welcoming spring this year with the newest edition to the Strongbow family of hard ciders, and are excited to share Strongbow Orange Blossom with our fans!” said Jessica Robinson, Senior Director Strongbow, who was involved in the development of the new flavor.
“Strongbow Orange Blossom, a fresh remix of natural flavors, has received consistently high taste test ratings, appeals equally to men, women, cider and non-cider drinkers, and has a higher trial potential than the leading hard soda brand. Consumer research during the new flavor development also revealed that 8 of 10 consumers say Orange Blossom is “good tasting,” “easy to drink,” and “refreshing”. And overall flavor trends are on our side –orange is a top 3 flavor driving growth in flavored spirits, Robinson continued.”
All flavors in the new Variety Pack are gluten-free and sold in 11.2 oz. bottles. Strongbow Gold Apple and Strongbow Honey are 5% ABV, while new Strongbow Orange Blossom, Strongbow Cherry Blossom and Strongbow Ginger are 4.5% ABV.
Strongbow Cherry Blossom. The new flavor and recipe delivers a cut-through, refreshing taste with delicate cherry blossom and red fruit aromas and an underlying note of apple, in a sophisticated shade of red.
“We are particularly excited that spring is here, and that we can finally celebrate it in style by sharing our new Strongbow Cherry Blossom with our fans!” said Alejandra de Obeso, Brand Director Strongbow, HEINEKEN USA, who was involved in the development of the new flavor. “Strongbow Cherry Blossom is a beautifully balanced cider that evokes some elements of a rosé wine, and has actually received the highest taste test ratings in our brand’s history from both men and women. We recommend serving Cherry Blossom over ice to help bring out its distinctive cherry blossom and red fruit aroma, and enjoy the bright taste of its unique blend of bittersweet and culinary apples.”
The flavor announcement follows the launch of Strongbow’s latest TV commercials starring legendary actor Sir Patrick Stewart. The second iteration of this witty national campaign highlights Strongbow’s impressive range of award-winning hard cider flavors, which over ice deliver the “bestest” cider experience possible. Strongbow Cherry Blossom will be revealed as part of the campaign which started on March 28.
“In working with Strongbow, I have been able to follow the impressive creativity that is poured into both their advertising campaigns and their hard ciders,” said Sir Patrick Stewart. “I had the opportunity to be one of the first persons to try Cherry Blossom right before we did the shoot, and find that it is a perfect complement to their range of flavors.”
“Strongbow is known for its heritage and commitment to providing legendary liquids, and we know our consumers are curious and always looking for new and exciting flavors,” said Nuno Teles, Chief Marketing Officer, HEINEKEN USA. “Strongbow Cherry Blossom is a reflection of our relentless commitment to product innovation.”
Cherry Blossom will be launched in a six-pack during the month of March and will eventually replace Red Berries in the Strongbow Variety Pack in June, alongside Strongbow Gold Apple, Strongbow Honey and Strongbow Ginger. The new flavor will also be competing at the next 2016 World Cider Championships in April.
All flavors in the new Variety Pack are gluten-free and sold in 11.2 oz. bottles. Strongbow Gold Apple and Strongbow Honey are 5% ABV, while new Strongbow Cherry Blossom and Strongbow Ginger are 4.5% ABV. To find all Strongbow flavors near you, please visit our product locator at http://www.Strongbow.com. Strongbow recommends enjoying its hard apple ciders served over ice, for a crisp, refreshing taste.
The Crispin Cider Company will continue to delight cider drinkers with Venus Reigns, a limited-release barrel-aged pear cider.
Venus Reigns is made from Colfax golden pear wine, aged for 26 months to full maturity in specially selected red wine casks and finished with a hint of natural honey. This flavorful limited release is the first pear variety in Crispin’s six-year-old barrel-aging program.
“For years Crispin’s barrel-aged ciders have pushed the boundaries of cider flavor profiles,” said Victoria Tonini, Crispin’s signature cider creator. “With Venus Reigns we wanted to create a pear cider that would delight cider fans in an entirely new way, while still showcasing the things that make all of Crispin’s ciders so unique, like only fermenting from fresh-pressed fruit.”
Venus Reigns was inspired by ancient Greek mythology. When Prometheus throws a golden pear into the courtyard of Olympus along with the inscription, “For the most beautiful goddess,” he creates the ideal distraction. As the goddesses fight for the pear and the gods watch on, Prometheus is finally able to steal fire for mankind, and it is ultimately Venus, the goddess of love, sensuality and beauty, who wins the coveted prize of the golden pear.
Today, Angry Orchard announced the national release of its first-ever hopped hard cider, Angry Orchard Hop’n Mad Apple. The cider makers drew inspiration for this new cider from a traditional craft beer ingredient – hops – to develop a cider that combines subtle floral and tropical fruit notes from Strisselspalt and Galaxy hops with bright, fresh apple flavor from American apples. First launched in 2012, Angry Orchard is the number one selling hard cider in the US, where hard cider has seen explosive growth and is showing up on more menus than ever as a refreshing alternative to craft beer and wine.
The cider makers at Angry Orchard experimented with a variety of hops when crafting the recipe for Hop’n Mad Apple and ultimately chose a blend of Strisselspalt and Galaxy hops for their unique flavor profiles. The hops complement the cider’s bright apple aroma, allowing the fruit to shine through. Strisselspalt hops, from France, are subdued and contribute subtle citrus, herbal and floral notes to the cider. Galaxy hops are found in Australia and contribute bright, juicy tropical notes like pineapple and mango. These hops are added to the cider post-fermentation, a process known in the brewing world as “dry hopping,” to give the cider a fresh hop aroma and a pleasant dry finish without any bitterness.
“You might say we’re obsessed with ingredients; we have been experimenting with cider recipes for nearly twenty years, searching the world for the best cider apples and playing around with other special ingredients,” said David Sipes, cider maker for Angry Orchard. “Hops are traditionally used in beer, but we found they work really well in our Angry Orchard hard cider too. With Hop’n Mad Apple, the subtle floral and tropical fruit notes of the hops accentuate the cider’s fresh apple sweetness and give the cider a nice, dry finish.”
Hop’n Mad Apple, along with Green Apple and Angry Orchard’s fall/winter seasonal, Cinnful Apple, are made with American culinary apples including Gala, Fuji, Red Delicious, Golden Delicious and Granny Smith apples. The cider makers at Angry Orchard are constantly working to perfect and innovate the craft of cider making, and through their experimentation have found that certain regions within the United States, such as the Pacific Northwest and the Northeast, share characteristics – rich soil and ample sunshine – with apple-growing regions in Europe that are known to produce apples conducive to cider making. For the new Hop’n Mad Apple cider style, the slightly less tannic juice of culinary apples from Washington State was found to best accompany the Strisselspalt and Galaxy hops.
Angry Orchard Hop’n Mad Apple (5.0% ABV) is now available nationwide in 6-packs, for a suggested retail price of $7.99-$9.99 (price varies per market). The hopped cider will also be available on draft in select markets. Like all Angry Orchard hard ciders, Hop’n Mad Apple is gluten-free.