Category Archives: cider

NEW: Crispin Cider Co. Introduces New Year-Round Rosé Cider

Crispin Cider Company Rose 6Pack

Crispin Cider Co., known for its portfolio of ciders made with fresh-pressed apples and pears, has declared that in 2018, the popular phrase “rosé all day” becomes “rosé all year” with the introduction of its latest offering, Crispin Rosé. Crafted with real rose petals, hibiscus, and an elegant blend of fresh-pressed juices made from hand-picked apples and pears from the Pacific Northwest, Crispin Rosé is available nationwide in six-packs of 12-ounce bottles. Beginning in March, Crispin Rosé will also be offered on tap at select locations.

Crispin Rosé is crisp with a dry finish, featuring a dusty rose color and a light floral aroma of rosé wine. Combining the refreshment and crispness of a cider with the beauty of rosé, Crispin Rosé is an easy to drink option for both wine and cider lovers alike. In addition, Crispin Rosé comes in beautifully designed, modern packaging, serving as the perfect option to bring along to social occasions like brunch or nights in with friends.

“We have a big opportunity with Crispin Rosé with female drinkers. We’ve been listening to and following them for a while, so we’re excited to finally bring female drinkers a rosé cider with quality ingredients that only Crispin can provide,” said Ashley Selman, vice president of brand marketing. “Rosé is a popular and ever-growing drink, and we’ve definitely seen our existing Crispin fans react positively to our new Rosé.”

To celebrate the launch of Crispin Rosé, the company will host a kick-off event Saturday, February 24, in New York City, bringing a rare summertime moment to an otherwise wintry day. Hosted at a popular Manhattan rooftop bar with heated domes, the event will feature Crispin Rosé, brunch bites, music and more. In addition to the launch, Crispin Rosé will be supported with a national campaign, including traditional and digital media efforts, in-store sampling events and public relations.

Advertisements

NEW: Strongbow Orange Blossom

strongbow-orange-blossom

Strongbow Hard Apple Ciders, the number one selling global cider brand, unveils its newest flavor, Strongbow Orange Blossom. The new flavor delivers a fresh, spring-like orange blossom aroma with a touch of sweetness and a juicy apple finish. Strongbow Orange Blossom, along with all Strongbow products, contain no artificial flavors or colors.

“We are welcoming spring this year with the newest edition to the Strongbow family of hard ciders, and are excited to share Strongbow Orange Blossom with our fans!” said Jessica Robinson, Senior Director Strongbow, who was involved in the development of the new flavor.

“Strongbow Orange Blossom, a fresh remix of natural flavors, has received consistently high taste test ratings, appeals equally to men, women, cider and non-cider drinkers, and has a higher trial potential than the leading hard soda brand. Consumer research during the new flavor development also revealed that 8 of 10 consumers say Orange Blossom is “good tasting,” “easy to drink,” and “refreshing”. And overall flavor trends are on our side –orange is a top 3 flavor driving growth in flavored spirits, Robinson continued.”

All flavors in the new Variety Pack are gluten-free and sold in 11.2 oz. bottles. Strongbow Gold Apple and Strongbow Honey are 5% ABV, while new Strongbow Orange Blossom, Strongbow Cherry Blossom and Strongbow Ginger are 4.5% ABV.

Strongbow Cherry Blossom

HEINEKEN Strongbow
Strongbow Welcomes Spring With New Cherry Blossom Hard Apple Cider (PRNewsFoto/HEINEKEN USA)

Strongbow Cherry Blossom. The new flavor and recipe delivers a cut-through, refreshing taste with delicate cherry blossom and red fruit aromas and an underlying note of apple, in a sophisticated shade of red.

“We are particularly excited that spring is here, and that we can finally celebrate it in style by sharing our new Strongbow Cherry Blossom with our fans!” said Alejandra de Obeso, Brand Director Strongbow, HEINEKEN USA, who was involved in the development of the new flavor. “Strongbow Cherry Blossom is a beautifully balanced cider that evokes some elements of a rosé wine, and has actually received the highest taste test ratings in our brand’s history from both men and women. We recommend serving Cherry Blossom over ice to help bring out its distinctive cherry blossom and red fruit aroma, and enjoy the bright taste of its unique blend of bittersweet and culinary apples.”

The flavor announcement follows the launch of Strongbow’s latest TV commercials starring legendary actor Sir Patrick Stewart. The second iteration of this witty national campaign highlights Strongbow’s impressive range of award-winning hard cider flavors, which over ice deliver the “bestest” cider experience possible. Strongbow Cherry Blossom will be revealed as part of the campaign which started on March 28.

“In working with Strongbow, I have been able to follow the impressive creativity that is poured into both their advertising campaigns and their hard ciders,” said Sir Patrick Stewart. “I had the opportunity to be one of the first persons to try Cherry Blossom right before we did the shoot, and find that it is a perfect complement to their range of flavors.”

“Strongbow is known for its heritage and commitment to providing legendary liquids, and we know our consumers are curious and always looking for new and exciting flavors,” said Nuno Teles, Chief Marketing Officer, HEINEKEN USA. “Strongbow Cherry Blossom is a reflection of our relentless commitment to product innovation.”

Cherry Blossom will be launched in a six-pack during the month of March and will eventually replace Red Berries in the Strongbow Variety Pack in June, alongside Strongbow Gold Apple, Strongbow Honey and Strongbow Ginger. The new flavor will also be competing at the next 2016 World Cider Championships in April.

All flavors in the new Variety Pack are gluten-free and sold in 11.2 oz. bottles. Strongbow Gold Apple and Strongbow Honey are 5% ABV, while new Strongbow Cherry Blossom and Strongbow Ginger are 4.5% ABV. To find all Strongbow flavors near you, please visit our product locator at http://www.Strongbow.com. Strongbow recommends enjoying its hard apple ciders served over ice, for a crisp, refreshing taste.

NEW Crispin Cider Introduces Venus Reigns

Crispin-Venus-ReignsThe Crispin Cider Company will continue to delight cider drinkers with Venus Reigns, a limited-release barrel-aged pear cider.

Venus Reigns is made from Colfax golden pear wine, aged for 26 months to full maturity in specially selected red wine casks and finished with a hint of natural honey. This flavorful limited release is the first pear variety in Crispin’s six-year-old barrel-aging program.

“For years Crispin’s barrel-aged ciders have pushed the boundaries of cider flavor profiles,” said Victoria Tonini, Crispin’s signature cider creator. “With Venus Reigns we wanted to create a pear cider that would delight cider fans in an entirely new way, while still showcasing the things that make all of Crispin’s ciders so unique, like only fermenting from fresh-pressed fruit.”

Venus Reigns was inspired by ancient Greek mythology. When Prometheus throws a golden pear into the courtyard of Olympus along with the inscription, “For the most beautiful goddess,” he creates the ideal distraction. As the goddesses fight for the pear and the gods watch on, Prometheus is finally able to steal fire for mankind, and it is ultimately Venus, the goddess of love, sensuality and beauty, who wins the coveted prize of the golden pear.