A new take on the classic beverage of half iced tea and half lemonade has just landed in stores nationwide. Arnold Palmer Spiked Half & Half, a joint partnership between MillerCoors and AriZona Beverages, is a refreshing, noncarbonated blend of iced tea and lemonade made with real juice and select teas with a 5 percent ABV. It’s now available for purchase in 24-ounce cans and 6-pack 12-ounce slim cans.
“We’re excited to introduce drinkers to the spiked version of the classic Arnold Palmer. It’s the perfect drink to enjoy in the backyard or on the back nine,” said Justine Stauffer, MillerCoors marketing manager for Arnold Palmer Spiked. “In creating Arnold Palmer Spiked we made sure it had the signature flavor combination of half iced tea and half lemonade that drinkers expect from the beloved original. And with that, we believe it is sure to become the new fan favorite.”
To celebrate the launch, Arnold Palmer Spiked will be available at a wide variety of sporting events and festivals throughout the spring and summer. The brand will also host a series of launch party events at select Topgolf locations across the nation. Further, MillerCoors will support the launch of Arnold Palmer Spiked through digital advertising and social media.
Crispin Cider Co., known for its portfolio of ciders made with fresh-pressed apples and pears, has declared that in 2018, the popular phrase “rosé all day” becomes “rosé all year” with the introduction of its latest offering, Crispin Rosé. Crafted with real rose petals, hibiscus, and an elegant blend of fresh-pressed juices made from hand-picked apples and pears from the Pacific Northwest, Crispin Rosé is available nationwide in six-packs of 12-ounce bottles. Beginning in March, Crispin Rosé will also be offered on tap at select locations.
Crispin Rosé is crisp with a dry finish, featuring a dusty rose color and a light floral aroma of rosé wine. Combining the refreshment and crispness of a cider with the beauty of rosé, Crispin Rosé is an easy to drink option for both wine and cider lovers alike. In addition, Crispin Rosé comes in beautifully designed, modern packaging, serving as the perfect option to bring along to social occasions like brunch or nights in with friends.
“We have a big opportunity with Crispin Rosé with female drinkers. We’ve been listening to and following them for a while, so we’re excited to finally bring female drinkers a rosé cider with quality ingredients that only Crispin can provide,” said Ashley Selman, vice president of brand marketing. “Rosé is a popular and ever-growing drink, and we’ve definitely seen our existing Crispin fans react positively to our new Rosé.”
To celebrate the launch of Crispin Rosé, the company will host a kick-off event Saturday, February 24, in New York City, bringing a rare summertime moment to an otherwise wintry day. Hosted at a popular Manhattan rooftop bar with heated domes, the event will feature Crispin Rosé, brunch bites, music and more. In addition to the launch, Crispin Rosé will be supported with a national campaign, including traditional and digital media efforts, in-store sampling events and public relations.
Redd’s Limited Pick Series Returns with Second Flavor Installment of 2017
Redd’s Apple Ale is releasing its second limited-edition flavor of the year: Redd’s Black Cherry Ale, adding more variety to its refreshing beer lineup. This new beer joins the Redd’s family as part of the Limited Pick series, and will be available nationwide through early 2018.
The refreshing new beer delivers a strong cherry flavor balanced with Redd’s signature apple taste, with delightful tartness in every sip. Its prominent ripe cherry flavor and aroma blend perfectly with its notes of apple, giving the drink a light copper color and an exciting fruit profile. Like the rest of the Redd’s flavors, Redd’s Black Cherry Ale is five percent alcohol by volume.
“Our core fans love Redd’s new flavor offerings and are always asking for more, so we brewed Redd’s Black Cherry to satiate their craving,” said Josh Wexelbaum, MillerCoors marketing director of emerging brands. “This has been a very exciting year for Redd’s filled with well-received new beers. We will keep bringing different ingredients together to create more refreshing beers in the future.”
Featuring the newly designed brand packaging, Redd’s Black Cherry Ale will maintain the same crisp and refreshing taste fans have come to know and love. Redd’s Black Cherry Ale joins Blueberry Ale and Raspberry Ale, two delicious flavors released early in the year, in the Redd’s family of beers.
Redd’s Black Cherry Ale will be available at most grocery and convenience stores in 6-pack 12-ounce bottles, 16-ounce cans and in the variety pack.
Editor’s Note: Redd’s Black Cherry Ale was introduced in 2015.
Fall is about to get wicked. Redd’s Wicked is amping things up with the launch of their Limited Release series, a line of bold new flavors. Wicked Blood Orange will kick off the series followed by additional releases coming in early 2017.
Hitting stores nationwide, Redd’s Wicked Blood Orange offers a unique taste that blends apple and juicy citrus flavors to create a subtle sweetness. At eight percent alcohol by volume, the moderate dryness of its finish rounds out the body’s juicy character, making Redd’s Wicked Blood Orange the perfect drink to transition from summer into fall.
“With fall around the corner, we’re excited to offer our Wicked fans a new flavor that they can enjoy as they ramp up their night with their friends,” said Anup Shah, director of Innovations at MillerCoors. “Wicked has always been the perfect drink to get the party started, and now with Blood Orange people have one more option on top of Wicked Apple, Mango and Black Cherry to enjoy while hanging out with their friends.”
Redd’s Wicked Blood Orange is available nationwide at most grocery and convenience stores in 24 oz cans, 12pk 10oz cans, and some 16oz cans.