Category Archives: MillerCoors

Redd’s Black Cherry Ale Hits Shelves In September

millercoors_redd_s_black_cherry.jpgRedd’s Limited Pick Series Returns with Second Flavor Installment of 2017

Redd’s Apple Ale is releasing its second limited-edition flavor of the year: Redd’s Black Cherry Ale, adding more variety to its refreshing beer lineup. This new beer joins the Redd’s family as part of the Limited Pick series, and will be available nationwide through early 2018.

The refreshing new beer delivers a strong cherry flavor balanced with Redd’s signature apple taste, with delightful tartness in every sip. Its prominent ripe cherry flavor and aroma blend perfectly with its notes of apple, giving the drink a light copper color and an exciting fruit profile. Like the rest of the Redd’s flavors, Redd’s Black Cherry Ale is five percent alcohol by volume.

“Our core fans love Redd’s new flavor offerings and are always asking for more, so we brewed Redd’s Black Cherry to satiate their craving,” said Josh Wexelbaum, MillerCoors marketing director of emerging brands. “This has been a very exciting year for Redd’s filled with well-received new beers. We will keep bringing different ingredients together to create more refreshing beers in the future.”

Featuring the newly designed brand packaging, Redd’s Black Cherry Ale will maintain the same crisp and refreshing taste fans have come to know and love. Redd’s Black Cherry Ale joins Blueberry Ale and Raspberry Ale, two delicious flavors released early in the year, in the Redd’s family of beers.

Redd’s Black Cherry Ale will be available at most grocery and convenience stores in 6-pack 12-ounce bottles, 16-ounce cans and in the variety pack.

Editor’s Note: Redd’s Black Cherry Ale was introduced in 2015.

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Redd’s Wicked Blood Orange, First Flavor Released In Their Limited Release Series

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Fall is about to get wicked. Redd’s Wicked is amping things up with the launch of their Limited Release series, a line of bold new flavors. Wicked Blood Orange will kick off the series followed by additional releases coming in early 2017.

Hitting stores nationwide, Redd’s Wicked Blood Orange offers a unique taste that blends apple and juicy citrus flavors to create a subtle sweetness. At eight percent alcohol by volume, the moderate dryness of its finish rounds out the body’s juicy character, making Redd’s Wicked Blood Orange the perfect drink to transition from summer into fall.

“With fall around the corner, we’re excited to offer our Wicked fans a new flavor that they can enjoy as they ramp up their night with their friends,” said Anup Shah, director of Innovations at MillerCoors. “Wicked has always been the perfect drink to get the party started, and now with Blood Orange people have one more option on top of Wicked Apple, Mango and Black Cherry to enjoy while hanging out with their friends.”

Redd’s Wicked Blood Orange is available nationwide at most grocery and convenience stores in 24 oz cans, 12pk 10oz cans, and some 16oz cans.

Henry’s Hard Soda Launches New Hard Cherry Cola Flavor

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Following a strong launch at the beginning of the year, MillerCoors is expanding its Henry’s Hard Soda offerings to include Henry’s Hard Cherry Cola. Now available on shelves nationwide, Henry’s Hard Cherry Cola joins the rest of the Henry’s family of flavors, Henry’s Hard Ginger Ale and Henry’s Hard Orange Soda.

At 4.2 percent alcohol by volume, Henry’s Hard Cherry Cola is made with real cane sugar and delivers a refreshing cherry cola flavor with a subtle hint of almond taste, giving it a distinctive twist from Henry’s other two flavor offerings.

“We are thrilled to see such strong excitement for Henry’s Hard Soda. Consumers are raving about both Hard Ginger Ale and Hard Orange flavors,” said Bryan Ferschinger, MillerCoors senior director of innovation. “We believe our Hard Cherry Cola hits that perfect balance of familiarity and appeal, and we can’t wait for people to try it.”

Henry’s Hard Soda offers a fun and exciting way to put an unexpected, adult spin on familiar flavors.

Henry’s Hard Soda is available nationwide at most grocery, liquor and convenience stores in 6-pack 12-ounce bottles and 16-ounce single cans.

NEW: Redd’s Wicked Black Cherry

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The Redd’s family of brands is giving fans even more ways to break their routine with the nationwide debut of Redd’s Wicked Black Cherry.

Following rave reviews to the spring release of Redd’s Wicked Mango, Redd’s Wicked Black Cherry is a dark-golden beer with juicy black cherry flavors balanced by a crisp apple base. At eight percent alcohol by volume, the newest addition to the Redd’s Wicked family delivers a smooth, moderate body and light carbonation, with a refreshingly hard and satisfying finish.

“The introduction of Redd’s Wicked Black Cherry reinforces our commitment to offer more new, refreshingly hard drink alternatives” said David Kroll, MillerCoors chief marketing officer.

Redd’s Wicked Black Cherry is available in 24- and 16-ounce single cans, as well as in 12-packs of 10-ounce cans.