Category Archives: MillerCoors

Redd’s Wicked Blood Orange, First Flavor Released In Their Limited Release Series

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Fall is about to get wicked. Redd’s Wicked is amping things up with the launch of their Limited Release series, a line of bold new flavors. Wicked Blood Orange will kick off the series followed by additional releases coming in early 2017.

Hitting stores nationwide, Redd’s Wicked Blood Orange offers a unique taste that blends apple and juicy citrus flavors to create a subtle sweetness. At eight percent alcohol by volume, the moderate dryness of its finish rounds out the body’s juicy character, making Redd’s Wicked Blood Orange the perfect drink to transition from summer into fall.

“With fall around the corner, we’re excited to offer our Wicked fans a new flavor that they can enjoy as they ramp up their night with their friends,” said Anup Shah, director of Innovations at MillerCoors. “Wicked has always been the perfect drink to get the party started, and now with Blood Orange people have one more option on top of Wicked Apple, Mango and Black Cherry to enjoy while hanging out with their friends.”

Redd’s Wicked Blood Orange is available nationwide at most grocery and convenience stores in 24 oz cans, 12pk 10oz cans, and some 16oz cans.

Henry’s Hard Soda Launches New Hard Cherry Cola Flavor

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Following a strong launch at the beginning of the year, MillerCoors is expanding its Henry’s Hard Soda offerings to include Henry’s Hard Cherry Cola. Now available on shelves nationwide, Henry’s Hard Cherry Cola joins the rest of the Henry’s family of flavors, Henry’s Hard Ginger Ale and Henry’s Hard Orange Soda.

At 4.2 percent alcohol by volume, Henry’s Hard Cherry Cola is made with real cane sugar and delivers a refreshing cherry cola flavor with a subtle hint of almond taste, giving it a distinctive twist from Henry’s other two flavor offerings.

“We are thrilled to see such strong excitement for Henry’s Hard Soda. Consumers are raving about both Hard Ginger Ale and Hard Orange flavors,” said Bryan Ferschinger, MillerCoors senior director of innovation. “We believe our Hard Cherry Cola hits that perfect balance of familiarity and appeal, and we can’t wait for people to try it.”

Henry’s Hard Soda offers a fun and exciting way to put an unexpected, adult spin on familiar flavors.

Henry’s Hard Soda is available nationwide at most grocery, liquor and convenience stores in 6-pack 12-ounce bottles and 16-ounce single cans.

NEW: Redd’s Wicked Black Cherry

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The Redd’s family of brands is giving fans even more ways to break their routine with the nationwide debut of Redd’s Wicked Black Cherry.

Following rave reviews to the spring release of Redd’s Wicked Mango, Redd’s Wicked Black Cherry is a dark-golden beer with juicy black cherry flavors balanced by a crisp apple base. At eight percent alcohol by volume, the newest addition to the Redd’s Wicked family delivers a smooth, moderate body and light carbonation, with a refreshingly hard and satisfying finish.

“The introduction of Redd’s Wicked Black Cherry reinforces our commitment to offer more new, refreshingly hard drink alternatives” said David Kroll, MillerCoors chief marketing officer.

Redd’s Wicked Black Cherry is available in 24- and 16-ounce single cans, as well as in 12-packs of 10-ounce cans.

Redd’s Adds Two Refreshing Flavors To Brand Family: Redd’s Green Apple And Redd’s Wicked Mango

lWickedMangoCanStarting now, the Redd’s family of brands is offering even more ways to pick different with the nationwide launch of two new flavor options: Redd’s Green Apple Ale and Redd’s Wicked Mango.

Redd’s Green Apple Ale is a brilliant, light-golden beer that serves up a dose of green apple flavor with an exceptional balance of crisp and tart. At five percent alcohol by volume, the beer boasts a clean, slightly dry, yet smooth finish that complements the fun and unexpected personality of the Redd’s Apple Ale brand.

Its mischievous cousin, Redd’s Wicked Mango, offers a rich, golden color and bold mango flavor rooted in crisp apple tones at eight percent alcohol by volume. The flavor of Redd’s Wicked Mango starts out strong but finishes smooth for easy drinkability and a refreshingly hard kick of taste.

“Last year, Redd’s Apple Ale and Redd’s Wicked Apple pushed boundaries by offering bold flavors and dialed up refreshment, to which our drinkers responded positively,” said David Kroll, MillerCoors vice president, marketing and insights. “The introduction of Redd’s Green Apple and Redd’s Wicked Mango flavors continues our commitment to innovation that exceeds our drinkers’ demands.”

Redd’s Green Apple is receiving marketing support across all channels, including the introduction of the character “Granny Smith,” a tart old lady with an unexpected sense of humor. Fans can find Granny Smith in TV spots, social and digital advertising and learn more about her at MeetGrannySmith.com. Redd’s Green Apple Ale will also receive holistic Spanish-language support.

In addition to a fully-integrated marketing campaign, Redd’s Wicked Mango is continuing its partnership with cultural collective group, AFROPUNK, to curate a four-city series of experiences that merge the multi-dimensional worlds of urban alternative music, art, food and technology. Beginning this spring, events in Atlanta, Chicago, Los Angeles and Washington, D.C., will bring together each city’s top musicians, artists, designers and tastemakers for an epic celebration of culture.

Redd’s Green Apple Ale is available in 6-pack bottles, 12-pack bottles and 16-ounce cans. Redd’s Wicked Mango is available in 24- and 16-ounce single cans, as well as in 12-packs of 10-ounce cans.