Old Forester Mint Julep, a 60-proof ready-to-serve cocktail made with Old Forester Kentucky Straight Bourbon Whisky, will be available for sale in select stores as of late-March. In addition to stores, Churchill Downs® will serve Old Forester Mint Julep, recently named “The Official Drink of the Kentucky Derby®,” during the 141st Kentucky Derby®.
Old Forester Mint Julep is sold in a commemorative 1L Kentucky Derby bottle with a horse-themed neck wrap for a suggested retail price of $24.99 which will vary by location. The ready-to-serve cocktail makes it easy to enjoy a 10-second mint julep (just unscrew and pour over crushed ice), and lends an authenticity to any Derby party as it’s the same product which will be served to race fans on Derby Day. Churchill Downs expects to sell 120,000 mint juleps over the two-day period of Kentucky Oaks and Kentucky Derby.
While Old Forester was introduced in 1870 and the Kentucky Derby in 1875, the 141st Kentucky Derby marks the first time the two long-standing Louisville traditions have come together officially. In addition to stores in Kentucky, Old Forester Mint Julep will be sold in 35 markets across the U.S.
Flavored malt beverages will be getting an innovative twist this Spring with the introduction of Daily’s Cocktails Spiked Sodas™, a new line of fruit-flavored carbonated drinks with 5% ABV.
Daily’s Spiked Sodas will be available in 12 ounce slim cans in four fizzy flavors: Cherry Cola, Raspberry Ginger Ale, Lemon Lime and Blood Orange. The refreshing, fruity soda flavors were uniquely developed for women who want great tasting, slightly sweeter, low alcoholic beverages. Unlike many flavored malt beverages that taste more like a beer, Daily’s Spiked Sodas have no malt aftertaste and are, as the new product’s tagline says, ‘Fizzy, Fruity, Fun™’. With a suggested retail price of $1.99 per can, they’re also easy on your wallet.
The popular Bud Light Lime-A-Rita franchise continues its expansion by introducing Lemon-Ade-Rita, a new summer seasonal flavor joining the Rita brand. As consumer demand for convenient cocktail solutions and more delicious flavor variants in the Rita family increases, Bud Light continues to demonstrate the unique ability to introduce new, great tasting and flavorful drinks to a broader audience of beer drinkers. Bud Light Lime Lemon-Ade-Rita is a lemonade margarita-flavored alcohol beverage with a twist of Bud Light Lime that is ready-to-drink with just one pour and best served over ice.
Lemon-Ade-Rita is perfectly positioned to provide consumers with a new taste sensation and joins the Rita portfolio including permanent flavors Lime-A-Rita, Mang-O-Rita, Raz-Ber-Rita, Straw-Ber-Rita and seasonal flavors Apple-Rita and Cran-Brr-Rita. The Bud Light Lime Rita family, named a Nielsen Breakthrough Innovation Winner in 2014, makes up more than one-third of the FMB (flavored malt beverage) category. Since the launch of Lime-A-Rita in 2012, the Rita brand’s four core flavors claim the top four spots in the FMB category. The new Lemon-Ade-Rita naturally aligns with Bud Light’s fun and social positioning and is an ideal choice for parties and outdoor refreshment, especially as the weather gets warmer.
“In just a few years since the brand’s launch, the introduction of Rita flavors has been immensely successful among consumers, both through new permanent and seasonal variants,” said Alexander Lambrecht, vice president, Bud Light. “With the widespread popularity of our winter seasonal, Cran-Brrr-Rita, we saw that consumers have found drinking and entertaining occasions for Ritas throughout the entire year. We anticipate Lemon-Ade-Rita to continue to extend the seasonality of the Rita portfolio and reinforce the brand’s stake in the summer season.”
Bud Light, the brand behind the wildly successful Bud Light Lime Ritas, is introducing a new cocktail-inspired product to the growing Bud Light portfolio: Bud Light MIXXTAIL. Bud Light MIXXTAIL is an 8%* ABV cocktail-inspired beverage available in three flavors – Long Island, Firewalker and Hurricane – that combines the great taste of America’s favorite cocktail flavors with the uniquely smooth and refreshing finish expected from a Bud Light. *6% ABV version of Bud Light MIXXTAIL is available in Maine, Mississippi, New Hampshire, and Tennessee
“With Bud Light MIXXTAIL, consumers spoke and we listened. We created a cocktail-inspired beverage to quench consumers’ demand for more variety, mixology and easy, convenient cocktail solutions. MIXXTAIL’S bold cocktail taste makes it the perfect pregame in a bottle,” said Alexander Lambrecht, vice president, Bud Light. “We believe Bud Light MIXXTAIL will be the perfect companion brand to our popular Bud Light Lime Ritas. Together, these brands will help us continue to lead the FMB category.”
Like the cocktails that inspired it, Bud Light MIXXTAIL is best served over ice. The new drink will be available in 8-packs of 11.5 oz. recloseable aluminum bottles and single-serve 16 oz. and 25 oz. cans beginning Feb. 16.