Redd’s Black Cherry Ale Hits Shelves In September

Redd’s Limited Pick Series Returns with Second Flavor Installment of 2017

Redd’s Apple Ale is releasing its second limited-edition flavor of the year: Redd’s Black Cherry Ale, adding more variety to its refreshing beer lineup. This new beer joins the Redd’s family as part of the Limited Pick series, and will be available nationwide through early 2018.

The refreshing new beer delivers a strong cherry flavor balanced with Redd’s signature apple taste, with delightful tartness in every sip. Its prominent ripe cherry flavor and aroma blend perfectly with its notes of apple, giving the drink a light copper color and an exciting fruit profile. Like the rest of the Redd’s flavors, Redd’s Black Cherry Ale is five percent alcohol by volume.

“Our core fans love Redd’s new flavor offerings and are always asking for more, so we brewed Redd’s Black Cherry to satiate their craving,” said Josh Wexelbaum, MillerCoors marketing director of emerging brands. “This has been a very exciting year for Redd’s filled with well-received new beers. We will keep bringing different ingredients together to create more refreshing beers in the future.”

Featuring the newly designed brand packaging, Redd’s Black Cherry Ale will maintain the same crisp and refreshing taste fans have come to know and love. Redd’s Black Cherry Ale joins Blueberry Ale and Raspberry Ale, two delicious flavors released early in the year, in the Redd’s family of beers.

Redd’s Black Cherry Ale will be available at most grocery and convenience stores in 6-pack 12-ounce bottles, 16-ounce cans and in the variety pack.

Editor’s Note: Redd’s Black Cherry Ale was introduced in 2015.

NEW: Redd’s Wicked Strawberry Kiwi

The Wicked Hour is back and better than ever with the return of the Redd’s Wicked Limited Release series. Kicking off the return of the series is Redd’s Wicked Strawberry Kiwi, a new daring flavor that allows revelers to start their night the right way. The second flavor in the series, Redd’s Wicked Strawberry Kiwi, hits shelves nationwide March 1 and will be available for a limited time only.

The unapologetically wicked flavor is eight percent alcohol by volume, offering juicy strawberry and kiwi punches that deliver perfectly balanced sweet and tart flavors. Its fruit-forward aroma is complemented by its smooth, moderate body with mild carbonation. Redd’s Wicked Strawberry Kiwi is the perfect drink for the rebel within.

In addition to the release of Redd’s Wicked Strawberry Kiwi, fan-favorite Redd’s Wicked Blood Orange is set to be re-released later in 2017.

Redd’s Wicked Strawberry Kiwi will be available nationwide at most grocery and convenience stores in 24-ounce cans, 16-ounce cans and 12-packs of 10-ounce cans.

Redd’s Apple Ale Announces New Flavor Lineup for 2017

Redd’s Apple Ale is adding more variety to its refreshing beer lineup by introducing new flavors and bringing back fan favorites. Redd’s Blueberry Ale returns by popular demand to the Redd’s family, joining the new Redd’s Raspberry Ale. Each flavor will be available year-round. The Redd’s “Limited Pick” series also returns with new limited-edition flavors kicking off with the new Redd’s Peach Ale.

Similar to the original Redd’s Apple Ale, all new flavors are five percent alcohol by volume, and each adds a unique twist to the signature crisp apple taste Redd’s is known for:

• Redd’s Blueberry Ale boasts a delicately balanced apple and blueberry aroma, while offering a taste that delights with ripe blueberry tones and a satisfying apple finish.
  Redd’s Blueberry Ale will be available starting in February.

• Redd’s Raspberry Ale delivers juicy raspberry notes with hints of apple, providing the perfect balance of floral sweetness with Redd’s crisp apple finish. Redd’s Raspberry Ale is a brand new flavor that will be available in March.

The 2017 “Limited Pick” special releases will feature two new, exciting beers to be released over the course of the year. First up is Redd’s Peach Ale, a beer that leads with ripe peach notes balanced with Redd’s gratifying apple taste. Stay tuned for more information on the “Limited Pick” series second flavor.

“There are two things we know our beer drinkers love: trying new things and flavor variety. This is why we’re excited to bring different ingredients together and turn them into new refreshing beers,” said Lisa Rudman, Redd’s Family of Brands marketing manager. “We always strive to deliver the best quality beer and this year is no different for Redd’s Apple Ale, as the 2017 product line-up is filled with new flavors and surprises.”

All new flavors will be available nationwide at most grocery and convenience stores in 6-pack 12-ounce Bottles, 16-ounce cans and in the Variety Pack. Redd’s Blueberry Ale and Redd’s Raspberry Ale will also be available in 12-pack 12-ounce bottles. For more information, visit ReddsAppleAle.com, Facebook.com/ReddsAppleAle and follow @ReddsAppleAle on Twitter.

Redd’s Wicked Blood Orange, First Flavor Released In Their Limited Release Series

Fall is about to get wicked. Redd’s Wicked is amping things up with the launch of their Limited Release series, a line of bold new flavors. Wicked Blood Orange will kick off the series followed by additional releases coming in early 2017.

Hitting stores nationwide, Redd’s Wicked Blood Orange offers a unique taste that blends apple and juicy citrus flavors to create a subtle sweetness. At eight percent alcohol by volume, the moderate dryness of its finish rounds out the body’s juicy character, making Redd’s Wicked Blood Orange the perfect drink to transition from summer into fall.

“With fall around the corner, we’re excited to offer our Wicked fans a new flavor that they can enjoy as they ramp up their night with their friends,” said Anup Shah, director of Innovations at MillerCoors. “Wicked has always been the perfect drink to get the party started, and now with Blood Orange people have one more option on top of Wicked Apple, Mango and Black Cherry to enjoy while hanging out with their friends.”

Redd’s Wicked Blood Orange is available nationwide at most grocery and convenience stores in 24 oz cans, 12pk 10oz cans, and some 16oz cans.