Snoop Dogg has become the new face of Brazilian alcohol brand Cuca Fresca after investing in the cachaca company. The rapper is fronting the firm’s new Drink Different advertising campaign to promote the exotic beverage, a distilled spirit made from sugarcane juice, which is described as a cross between rum and tequila.
The hip-hop superstar reveals he fell in love with Brazil and its people back in 2003, when he headed to the South American country to film the music video for his Pharrell Williams hit, Beautiful, and he is excited to introduce new fans to the brand. He says, “I’m excited to partner with the good people at Cuca Fresca. “I have mad love for the Brazilian people and culture, and look forward to spreading the word about cachaca and the cool vibes of the country to the U.S.”
Phoenix Kelly-Rappa, Cuca Fresca CEO, adds, “Snoop’s reputation for being on the cutting edge of what is cool combined with his dedicated fan base will help create world-wide brand awareness for Cuca Fresca. “We are thrilled to be entering into this unprecedented partnership and can’t wait to make Cuca Fresca, and cachaca, a household name.”
Snoop Dogg is the latest star to enter the alcohol business – Sean ‘Diddy’ Combs, Dr. Dre, Ludacris and Pitbull are just some of the rappers who have toasted their success in the drinks industry in recent years.
It’s show time for Jeremiah Weed as the makers of the brand unveil a new line of American whiskies blended with hand-selected secret spices and natural flavors. Each variant is sure to bewilder and amaze as they take the stage as either a shot or mixed with cola. With these releases, consumers craving more curiosity and excitement from their whiskey will be provided additional options to be enjoyed responsibly.
The main attractions and their relevant plot lines include:
Jeremiah Weed Spiced Whiskey is a smooth aged whiskey with added spices to showcase the rich vanilla bean and toasted oak barrel sweetness. At 70.6 proof (35.3% ABV), Jeremiah Weed Spiced Whiskey is best consumed mixed with cola. Jeremiah Weed Cinnamon Whiskey has a distinctive punch of spicy ground cinnamon that dials up the warm, woody whiskey character. At 71.2 proof (35.6% ABV), Jeremiah Weed Cinnamon Whiskey is best consumed as a shot. Jeremiah Weed Sarsaparilla Whiskey features old-fashioned sarsaparilla root (similar to root beer) that blends naturally with the dried fruit and oak barrel notes, resulting in a satiny smooth whiskey. At 70.4 proof (35.2% ABV), Jeremiah Weed Sarsaparilla Whiskey is best consumed as a shot.
Jeremiah Weed Whiskies’ labels display a faceless man with intricate designs specific to each variant spiraling from his top hat. The whiskies are a strangely delicious addition to the brand’s portfolio, which includes Jeremiah Weed Southern Style Sweet Tea and Jeremiah Weed Blended Bourbon Whiskey.
As ladies and gentlemen across the country step right up to try the world’s most entertaining whiskies, Jeremiah Weed reminds them to always enjoy responsibly. Each new offering will be sold at a suggested retail price of $18.99 for a 750 mL bottle.
Anheuser-Busch’s Budweiser brand has released a new, limited-edition 18-pack ahead of the holiday season. Boxed in a wooden crate, each pack includes 18 bottles of Budweiser featuring classic label designs, as well as a pair of pilsner glasses. 10,000 crates will be available nationwide.
The wooden crates, which are handmade by Vintage Editions, Taylorsville, N.C., will be available, hitting shelves across the country this week. Consumers who find and purchase one of the 10,000 crates are encouraged to share images of their own holiday parties on social media, using the hashtag #HolidayBuds.
Concurrently, Budweiser is updating 1.6 million cases of its 12-, 18- and 24-pack bottles with classic labeling, commemorating the brand’s last label before Prohibition (1918), its first label following the repeal of Prohibition (1933) and its design for Budweiser’s 100th anniversary (1976).
Chicago’s Goose Island Beer Co. is debuting its popular Bourbon County Brand Stout lineup for 2014 with a series of Black Friday events in key U.S. markets. Set to initially debut in Boston, Chicago, Dallas, Jacksonville, Los Angeles, New York, Philadelphia, Phoenix and San Francisco on the Friday after Thanksgiving, this year’s Bourbon County Brand Stout range features five barrel-aged variants, including the original Stout, Coffee Stout, Barleywine, Vanilla Rye Stout and Proprietor’s Bourbon County Brand Stout. Each entry will be available nationwide, with the exception of the Proprietor’s Stout, which will be exclusive to Chicago.