All posts by PoliteDrinking

Industry near-sider. Local liquid culturist.

NEW: Stoli Crushed

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Stoli® Vodka, the original premium vodka with uncompromising quality since 1938, is expanding its award-winning portfolio with Stoli® Crushed, a fresh and fun expression of Stoli vodka with real fruit juice. As the first vodka brand to introduce flavors in 1962, Stoli continues on its path of unrivalled innovation, becoming the first premium imported vodka brand to enter the fast growing ‘real fruit juice’ spirits segment with Stoli Crushed, which will be offered in Pineapple and Ruby Red Grapefruit, two of the best-selling flavors within the category.

Stoli Crushed will begin its national rollout at retailers in May 2017 – just in time for summer. Refreshingly juicy with a taste that is undeniably Stoli, it can be enjoyed on the rocks or with club soda, providing consumers with a premium cocktail they can experience anytime, anywhere.

“The real fruit juice category is on the verge of explosive growth as consumers today are craving easy-to-mix spirits and real flavors,” said Patrick Piana, President and CEO, Stoli Group USA. “With Stoli Crushed, we are looking to elevate the category and to widen our spectrum of Stoli consumers. We are tremendously proud of the high-quality Pineapple and Ruby Red Grapefruit flavors we developed and are marking this as our biggest innovation to date.”

Stoli Crushed is distilled and blended at the brand’s Riga, Latvia distillery along with Stoli’s entire range of vodkas. Made from naturally gluten-free ingredients – including corn and buckwheat – and blended with real fruit juice, Stoli Crushed expands on Stoli Gluten Free, which was successfully introduced in April 2016.

Stoli Crushed is 60 proof, or 30 percent alcohol by volume (ABV), for a suggested retail price of $16.99 for 750ml.

NEW: Redd’s Wicked Strawberry Kiwi

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The Wicked Hour is back and better than ever with the return of the Redd’s Wicked Limited Release series. Kicking off the return of the series is Redd’s Wicked Strawberry Kiwi, a new daring flavor that allows revelers to start their night the right way. The second flavor in the series, Redd’s Wicked Strawberry Kiwi, hits shelves nationwide March 1 and will be available for a limited time only.

The unapologetically wicked flavor is eight percent alcohol by volume, offering juicy strawberry and kiwi punches that deliver perfectly balanced sweet and tart flavors. Its fruit-forward aroma is complemented by its smooth, moderate body with mild carbonation. Redd’s Wicked Strawberry Kiwi is the perfect drink for the rebel within.

In addition to the release of Redd’s Wicked Strawberry Kiwi, fan-favorite Redd’s Wicked Blood Orange is set to be re-released later in 2017.

Redd’s Wicked Strawberry Kiwi will be available nationwide at most grocery and convenience stores in 24-ounce cans, 16-ounce cans and 12-packs of 10-ounce cans.

NEW: Henry’s Hard Sparkling

Sparkling water just got a lot more exciting with the launch of Henry’s Hard Sparkling, a new line of light and refreshing spiked sparkling waters. Created for those who are looking to make a lighter choice, these low-carb, under 95-calorie beverages are available nationwide.

At 4.2 percent alcohol by volume, Henry’s Hard Sparkling has a crystal-clear appearance, a sparkling effervescence and is available in two lightly fruit-flavored options:

  • Hard Sparkling Lemon Lime: At 93 calories and 2.9 grams of carbohydrates, a pleasant citrus aroma is highlighted by notes of lime and lemon zest, resulting in a tart and slightly sweet flavor.
  • Hard Sparkling Passion Fruit: At 92 calories and 2.6 grams of carbohydrates, hints of passion fruit and an aroma highlighted by berry notes result in a pleasing touch of tartness.

As the popularity of sparkling water has grown, Henry’s Hard Sparkling joins together this beloved drink style with a kick of alcohol, giving people the best of both worlds as they maintain a balanced lifestyle.

Henry’s Hard Sparkling is perfect for those looking to treat themselves, lightly,” said Josh Wexelbaum, MillerCoors marketing director for Henry’s Hard Sparkling. “Whether it’s following a group spin-class or during a post-softball game toast with friends, Henry’s Hard Sparkling offers everyone the option for a lighter celebration.”

Fans can share how they enjoy a balanced life with Henry’s Hard Sparkling by following @HenrysHardSparkling on Facebook and Instagram and using the hashtag #LiveHardish.

 

NEW: SKYY Infusions California Apricot

skyy-infusions-ca-750ml-1SKYY Vodka, born in San Francisco, and steeped with the innovative and progressive spirit of California, celebrates its heritage by adding SKYY Infusions® California Apricot to its line of flavored vodkas. With the introduction of the latest addition to the trendsetting SKYY Infusions lineup, the brand launches the first premium apricot-infused vodka made with real fruit.

SKYY’s progressive spirit means selecting only the finest natural ingredients to capture the essence of each fruit infusion. The new SKYY Infusions California Apricot combines the juicy flavor of natural California apricots with the smooth SKYY Vodka consumers love and know to create a true-to-fruit experience only SKYY can deliver. SKYY Infusions California Apricot is a refreshingly versatile flavor that can be enjoyed on the rocks, as a way to elevate favorite cocktails, or paired with an India Pale Ale as a new take on the summer Shandy.

“Stone fruit, especially apricot, is a trending flavor popping up across food and beverage, even making its way onto cocktail drink menus,” said Richard Black, Vice President of Marketing, White Spirits and Cordials, CampariAmerica.

SKYY Infusions California Apricot joins the brand’s existing line of award-winning premium flavors, which includes Citrus, Blood Orange, Pineapple, Bartlett Pear, Honeycrisp Apple, Tropical Mango, Coastal Cranberry, Texas Grapefruit, Pacific Blueberry, Georgia Peach, Vanilla Bean, Wild Strawberry, Cherry, and Raspberry. Since the introduction of SKYY Vodka in California in 1992, the brand has always been an innovator.

The new flavor is 70 proof (35% ABV), is available in 50ml ($1.99), 750mL ($13.99), 1L ($16.99) and 1.75L ($21.99). The entire SKYY Infusions collection can be enjoyed simply on the rocks, with club soda, or in other delicious, sophisticated cocktails. For more information, visit SKYY.com, http://www.facebook.com/SKYYVodka and on Instagram and Twitter: @SKYYVodka.