Category Archives: Celebrities

CÎROC Celebrates Global Launch of CÎROC French Vanilla

cirocFVcoverCÎROC ultra-premium vodka is today celebrating the arrival of its newest luxury addition to the global collection of CÎROC flavours: CÎROC French Vanilla.

The new variant pairs the rich and creamy taste of French vanilla with the impeccably smooth texture of CÎROC, to create the perfect foundation for a celebratory cocktail occasion.

CÎROC Global Brand Director Natalie Wills said, “We’re always seeking to bring new, fun and luxurious celebratory experiences to our consumers. CÎROC French Vanilla is going to do just that – its intensely indulgent and versatile flavour profile lends itself incredibly well to the hottest trending cocktails, perfect for celebrating.”

The all-year celebration flavour is being launched with a hero CÎROC-Star Martini serve, tapping into the ever-growing popularity of the Porn Star Martini.

Wills continued, “The Porn Star Martini is hot, climbing fast on the ladder of the top trending cocktails and we’re seeing it being asked for more and more across our markets. Its combination of smooth vanilla vodka mixed with an array of vibrantly tangy ingredients, topped off with a dash of champagne, makes it the ultimate celebration cocktail.

“CÎROC French Vanilla offers an intensely luxurious route to creating the ultimate Porn Star Martini, which is why our new hero serve for French Vanilla is the CÎROC-Star Martini.”

CÎROC French Vanilla and the CÎROC-Star Martini will be rolled-out in the on and off trade across global markets – including the US, the UK and Global Travel – from October 2017.

The launch of French Vanilla is the latest news from the CÎROC #ONARRIVAL campaign, putting CÎROC at the heart of celebratory ‘arrival’ moments within fashion and popular culture.

The brand recently strengthened its position in the super deluxe vodka category, with a 5ppts share gain globally (IWSR, 2016).

Wills concluded: “CÎROC French Vanilla taps into the developing consumer interest in luxury and meets the growing consumer demand for ultra-premium flavoured vodka, while capitalising on the growing popularity and dynamism of CÎROC.”

CÎROC French Vanilla has a MSRP of $33.99 for 750ml and has an ABV of 37.5%.

#CIROCFRENCHVANILLA #ONARRIVAL

CÎROC-STAR MARTINI

35ml CÎROC French Vanilla

15ml Passionfruit Syrup

10ml Rhubarb Aperitif

25ml White Peach Puree

5ml Lemon Juice

 

More cocktail recipes

 

Advertisements

ICYMI – Smithworks™ Vodka

smithworks-shareICYMI – Smithworks™ Vodka rolled out last month in limited markets across the United States and is impassioned by a mission to create The Spirit of the Heartland. Made with corn from Kansas, Missouri and Oklahoma and water from Lake Fort Smith, Smithworks is distilled three times and charcoal filtered for a smooth taste and clean finish. Smithworks is finished and bottled with pride in Fort Smith, Arkansas, and named after the dedicated team there and their hardworking values are symbolized through the tractor icon. Born and bred in the traditions and values of America’s Heartland, Smithworks embodies the values of the place in which it comes from – local pride, simplicity and hard work.

“Smithworks knows that the most meaningful moments in life are often spent with family, friends and great drinks,” said Kate Pomeroy, Vice President, Innovation, Pernod Ricard USA. “Blending our expertise in vodka with the passion and pride of our Smithworks plant in Fort Smith, Arkansas, we’re excited to bring consumers a new American vodka.”

The debut of Smithworks is also coupled with the excitement of officially raising a glass with an essential member of the Smithworks family: award-winning country music star and fellow Heartland native, Blake Shelton.

“I grew up in Ada, Oklahoma and was raised on the values of hard work, humility and an appreciation for the simple things that make up a good life,” said Blake Shelton. “As part of the Smithworks family, I’ve been involved in the development of the brand and I’m excited for everyone to finally taste what we’ve been crafting. At its core, Smithworks celebrates that moments in life are better spent with good people and great drinks.”

Currently available in select U.S. markets, Smithworks has a suggested retail price of $19.99 for a 750 mL. Smithworks is also available in 50 mL, 1L and 1.75L.

LVE Wine Collection by John Legend Now Exclusively Available at all 66 Fleming’s Prime Steakhouse & Wine Bar Restaurants

LVE_Chard-beauty-1small

Fleming’s Prime Steakhouse & Wine Bar today announced that it is offering the LVE Collection by John Legend for a limited time and exclusively at its 66 locations. Made in collaboration with Grammy, Golden Globe and Oscar winning singer/songwriter John Legend and Napa Valley’s renowned Raymond Vineyards, Fleming’s Guests can experience the 2013 LVE Cabernet Sauvignon and 2014 LVE Chardonnay by the glass or bottle at each Fleming’s restaurant through March 29.

The LVE Collection by John Legend translates true love into the bold flavors and aromas we savor in each glass, and we’re delighted to share the experience these legendary labels lend with Fleming’s Guests,” said Maeve Pesquera, Fleming’s National Director of Wine. “At Fleming’s, we’re honored to partner with John Legend and Raymond Vineyards, whose shared passion for winemaking has created a complex, soulful wine we’re sure will be a timeless favorite.”

Guests can experience the complex, powerful notes found in the 2013 LVE Cabernet Sauvignon for $24 per glass or $96 per bottle, as well as the balanced, fruit-forward aromas and flavors of the 2014 LVE Chardonnay for $17 per glass or $66 per bottle both at the bar and in the main dining room as part of the Reserve Pour program.

In addition to being available a la carte, The LVE Collection wines will be featured as a complement to Fleming’s Valentine’s Day prix fix menu as well as during the National Wine Dinner that will be held on February 20th at all 66 locations. Guests can make a reservation online for both events or by calling their local restaurant.

Fleming’s offers more than 100 wines available by the glass at its 66 locations. The Fleming’s 100® encourages Guests to explore and complement their dining experience at Fleming’s through guided discovery with classic favorites, as well as emerging trend-setters. Guests can enjoy each Fleming’s 100® offering by the glass, Big Pour, bottle or as part of a customizable flight with more than 30 wines priced at $10 or under by the glass.

On Crowdfunder: Yao Family Wines

Photograph courtesy yaofamilywines.com -
Photograph courtesy yaofamilywines.com –

Premium Napa Valley Wine Company, Founded by NBA Star, Yao Ming

Napa Valley winery, Yao Family Wines, has announced an equity crowdfunding campaign on Crowdfunder to open tasting rooms, build its direct-to-consumer business and create new market opportunities. Perks for top investors include tickets to wine-tasting and gala events, and the grand opening of the Yao Family Wines Shanghai tasting room.

“We may all be eating different meals but we are drinking from the same bottle. That’s why I fell in love with wine. It reminded me of family-style meals in China, where everyone shares a common meal.”

Yao Family Wines, founded by NBA legend Yao Ming, bottles three ranges of wines including YAO MING Family Reserve, YAO MING Napa Valley Cabernet Sauvignon, and Napa Crest, a proprietary Napa Valley red wine blend. The wines have been remarkably well received, scoring between 90 and 98 points from acclaimed critics such as Robert Parker, Wine Spectator and Wine Enthusiast Magazine.

Seeking to raise $3 million on Crowdfunder, the company plans to build a visitor center in Napa Valley for guests to enjoy tastings and events. China, a major market for Yao Family Wines and a huge growth market for the luxury California wine industry, will also become home to a new tasting room in Shanghai.

Yao Ming launched Yao Family Wines as a result of a discovered love of wine during his time in the United States, and an admiration for the beauty of Napa Valley. “Every shared bottle of wine becomes a permanent memory – a night you share with family and friends,” said Yao. “We may all be eating different meals but we are drinking from the same bottle. That’s why I fell in love with wine. It reminded me of family-style meals in China, where everyone shares a common meal.”

“Crowdfunder is a great vehicle for entrepreneurs like Yao Ming to tell their story and connect with investors that believe in their vision,” said Chance Barnett, CEO of Crowdfunder. “Through our extensive network we will allow Yao’s fans and wine connoisseurs everywhere to be a part of Yao Family Wines.”