Stoli® Vodka, the original premium vodka with uncompromising quality since 1938, is expanding its award-winning portfolio with Stoli® Crushed, a fresh and fun expression of Stoli vodka with real fruit juice. As the first vodka brand to introduce flavors in 1962, Stoli continues on its path of unrivalled innovation, becoming the first premium imported vodka brand to enter the fast growing ‘real fruit juice’ spirits segment with Stoli Crushed, which will be offered in Pineapple and Ruby Red Grapefruit, two of the best-selling flavors within the category.
Stoli Crushed will begin its national rollout at retailers in May 2017 – just in time for summer. Refreshingly juicy with a taste that is undeniably Stoli, it can be enjoyed on the rocks or with club soda, providing consumers with a premium cocktail they can experience anytime, anywhere.
“The real fruit juice category is on the verge of explosive growth as consumers today are craving easy-to-mix spirits and real flavors,” said Patrick Piana, President and CEO, Stoli Group USA. “With Stoli Crushed, we are looking to elevate the category and to widen our spectrum of Stoli consumers. We are tremendously proud of the high-quality Pineapple and Ruby Red Grapefruit flavors we developed and are marking this as our biggest innovation to date.”
Stoli Crushed is distilled and blended at the brand’s Riga, Latvia distillery along with Stoli’s entire range of vodkas. Made from naturally gluten-free ingredients – including corn and buckwheat – and blended with real fruit juice, Stoli Crushed expands on Stoli Gluten Free, which was successfully introduced in April 2016.
Stoli Crushed is 60 proof, or 30 percent alcohol by volume (ABV), for a suggested retail price of $16.99 for 750ml.
Malibu® is pleased to announce the February debut of its newest addition to the Malibu Sensations portfolio, Malibu Pineapple Upside Down Cake. The indulgent treat can be shared over casual connections with friends or during a relaxed night out in shots, mixed with fruit juices or blended with ice cream.
“We are very excited to introduce Malibu Pineapple Upside Down Cake to consumers,” said Jennifer Gordon, Brand Director for Malibu. “We’re continuing to see that consumers enjoy drinking confectionary, indulgent-flavored liqueurs as a way to discover new taste sensations that elevate their social experiences and fuel their fun. Malibu Pineapple Upside Down Cake is a distinct and delicious solution to help them do just that.”
Malibu Pineapple Upside Down Cake (21% ABV) will be nationally available in 750ml and 1L sizes and will retail for a suggested retail price of $14.99/750ml.
Just launched Smirnoff Sourced – a vodka range that is infused with real fruit juice, gluten-free and no high-fructose corn syrup. Currently available in three flavours – Ruby Red Grapefruit, Cranberry Apple, and Pineapple – Smirnoff Sourced is said to bring “authenticity to an often artificially flavoured category of the spirits business”.
The vodkas contain real fruit juice from concentrate, along with other “natural flavours”, and so should be refrigerated after opening.
Ruby Red Grapefruit: Zesty yet sweet and refreshing tasting.
Pineapple: Exceptionally juicy and vibrant flavor.
Cranberry Apple: The taste of crisp apple with a touch of cranberry sweetness.
-Exceptionally smooth, triple distilled vodka that is filtered ten times in a unique process for supreme clarity
-Made with real fruit juice from concentrate and other natural flavors (refrigerate after opening to preserve freshness)
-Contains no high-fructose corn syrup
Joining BLK Berry and Spiked Punch, both new offerings deliver on what fans seek out from Steel Reserve Alloy Series – bold and daring flavors that elevate the flavored malt beverage (FMB) category. At 8 percent alcohol by volume (ABV), Margarita and Hard Pineapple strike the perfect balance of fruit flavors, consistent with the other flavors offered in the series.
Steel Reserve Alloy Series Margarita not only unleashes a rush of flavor right away, but fans will notice the jade green appearance and aroma reminiscent of fresh-squeezed lime that commands bold decisions for the night ahead. Steel Reserve Alloy Series Hard Pineapple encompasses a tropical, ripe pineapple flavor and the slight carbonation immediately awakens the senses without being overbearing.