Tag Archives: Ciroc Vodka

CÎROC Celebrates Global Launch of CÎROC French Vanilla

cirocFVcoverCÎROC ultra-premium vodka is today celebrating the arrival of its newest luxury addition to the global collection of CÎROC flavours: CÎROC French Vanilla.

The new variant pairs the rich and creamy taste of French vanilla with the impeccably smooth texture of CÎROC, to create the perfect foundation for a celebratory cocktail occasion.

CÎROC Global Brand Director Natalie Wills said, “We’re always seeking to bring new, fun and luxurious celebratory experiences to our consumers. CÎROC French Vanilla is going to do just that – its intensely indulgent and versatile flavour profile lends itself incredibly well to the hottest trending cocktails, perfect for celebrating.”

The all-year celebration flavour is being launched with a hero CÎROC-Star Martini serve, tapping into the ever-growing popularity of the Porn Star Martini.

Wills continued, “The Porn Star Martini is hot, climbing fast on the ladder of the top trending cocktails and we’re seeing it being asked for more and more across our markets. Its combination of smooth vanilla vodka mixed with an array of vibrantly tangy ingredients, topped off with a dash of champagne, makes it the ultimate celebration cocktail.

“CÎROC French Vanilla offers an intensely luxurious route to creating the ultimate Porn Star Martini, which is why our new hero serve for French Vanilla is the CÎROC-Star Martini.”

CÎROC French Vanilla and the CÎROC-Star Martini will be rolled-out in the on and off trade across global markets – including the US, the UK and Global Travel – from October 2017.

The launch of French Vanilla is the latest news from the CÎROC #ONARRIVAL campaign, putting CÎROC at the heart of celebratory ‘arrival’ moments within fashion and popular culture.

The brand recently strengthened its position in the super deluxe vodka category, with a 5ppts share gain globally (IWSR, 2016).

Wills concluded: “CÎROC French Vanilla taps into the developing consumer interest in luxury and meets the growing consumer demand for ultra-premium flavoured vodka, while capitalising on the growing popularity and dynamism of CÎROC.”

CÎROC French Vanilla has a MSRP of $33.99 for 750ml and has an ABV of 37.5%.

#CIROCFRENCHVANILLA #ONARRIVAL

CÎROC-STAR MARTINI

35ml CÎROC French Vanilla

15ml Passionfruit Syrup

10ml Rhubarb Aperitif

25ml White Peach Puree

5ml Lemon Juice

 

More cocktail recipes

 

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Dia Simms Appointed President Of Combs Wine & Spirits

Dia Simms
Dia Simms

Sean Combs, Chairman and CEO of Combs Enterprises, one of the world’s leading entertainment companies today announced the appointment of Dia Simms as the new president of Combs Wine & Spirits, the premium spirits business he created in 2013.

As president of Combs Wine & Spirits, Dia will oversee Ciroc Ultra Premium Vodka, luxury tequila DeLeon and will lead the spirits innovation business for the company. An award winning industry executive, Dia has been a pivotal figure in Mr. Combs’ business empire for nearly a decade. Dia has been instrumental in making Ciroc an industry success and has led the brand’s growth efforts since its inception. Under her leadership, Ciroc was named one of America’s Hottest Brands by Advertising Age (2010) and Market Watch Spirit Brand of the Year (2011). She was also a key player in the acquisition of DeLeon Tequila in 2013 and the brand’s relaunch last fall and will report to Mr. Combs and Brian Offutt, Chief Operating Officer, Combs Enterprises.

States Sean Combs, “It has taken me over two decades to build Combs Enterprises into what it has become today and I couldn’t have done it without having a strong and talented team of executives around me. Dia Simms is among the best and brightest and someone who truly embodies the DNA of the Combs spirit — passion, ambition, hard work and excellence. I am proud of her accomplishments and am confident that she will continue to excel in her new role.”

“I am deeply grateful to Mr. Combs for this opportunity and am excited to work with the incredible team at Combs Wine & Spirits on the expansion of our spirits business. We have had tremendous success with Ciroc vodka and the recent launch of DeLeon tequila gives us a strong position in the industry,” says Dia Simms, president of Combs Wine & Spirits.

Dia Simms began working for Mr. Combs in 2005 and quickly rose from her role as his assistant to Chief of Staff. Over the years she has held numerous roles as part of the Combs executive team including general manager of advertising and marketing firm, The Blue Flame Agency and most recently executive vice president, Combs Wine & Spirits.

Combs Wine & Spirits is a privately owned, premium spirits and wine business founded and created by Sean Combs in 2013. Based inNew York, the company is a joint venture partner with Diageo on DeLeon Tequila.