Bud Light, the brand behind the wildly successful Bud Light Lime Ritas, is introducing a new cocktail-inspired product to the growing Bud Light portfolio: Bud Light MIXXTAIL. Bud Light MIXXTAIL is an 8%* ABV cocktail-inspired beverage available in three flavors – Long Island, Firewalker and Hurricane – that combines the great taste of America’s favorite cocktail flavors with the uniquely smooth and refreshing finish expected from a Bud Light. *6% ABV version of Bud Light MIXXTAIL is available in Maine, Mississippi, New Hampshire, and Tennessee
“With Bud Light MIXXTAIL, consumers spoke and we listened. We created a cocktail-inspired beverage to quench consumers’ demand for more variety, mixology and easy, convenient cocktail solutions. MIXXTAIL’S bold cocktail taste makes it the perfect pregame in a bottle,” said Alexander Lambrecht, vice president, Bud Light. “We believe Bud Light MIXXTAIL will be the perfect companion brand to our popular Bud Light Lime Ritas. Together, these brands will help us continue to lead the FMB category.”
Like the cocktails that inspired it, Bud Light MIXXTAIL is best served over ice. The new drink will be available in 8-packs of 11.5 oz. recloseable aluminum bottles and single-serve 16 oz. and 25 oz. cans beginning Feb. 16.
Apple-Ahhh-Rita is a new limited-time-only fall seasonal offering launching on August 4, 2014 and will be available through November 3. With the crisp taste of an apple margarita combined with the refreshing twist of Bud Light lime, Apple-Ahhh-Rita will undoubtedly become a fall favorite.
Also, Cran-Brr-Rita, which was sold last winner, is returning in November. The flavor’s popularity last year led to stock shortages and prompted the brewer to extend its run past the holiday season and into January, A-B InBev said last year.
STATS: 8% ABV and 289 calories per 12oz serving.
Using natural flavors and premium spirits, LIQS™ established a new spirits category: ‘Cocktail Shots.’ These cocktails in a shot are uniquely flavored, low calorie, kosher and made in the USA. LIQS debuted with 4 flavors: Tequila Cinnamon Orange, Vodka Cucumber Lime, Vodka Lychee Grapefruit and Vodka Kamikaze – and is sold in three-packs of 50-ml. plastic shot glasses with a suggested retail price of $7.99.The cocktail shots use 45-proof vodka and 55-proof tequila that pack the perfect party punch.
Currently available in Florida with Texas and Massachusetts scheduled for August and natiowide by the end of the year. The company is planning on releasing two new flavors later this year.
Recyclable. Reusable. Low in Calories. MADE IN THE USA.