Tag Archives: flavored malt beverage

MillerCoors Debuts New Hard Iced Tea: Easy Tea Co.

Easy-Tea-Hard-Iced-Tea

These dog days of summer can be long and hot, but nothing beats relaxing with a cold iced tea – until now. MillerCoors debuts Easy Tea Co., a lightly-carbonated hard iced tea with a crisp citrus flavor, in select markets.

Over 85 percent of all tea poured in America is enjoyed over ice, and Easy Tea brings the familiar refreshment of the classic beverage, but with a nice kick. A distinct departure from sweet tea flavors, Easy Tea is a refined, brisk and less sweet iced tea with 5.0 percent alcohol by volume.

“We’re excited to bring people a hard iced tea with just the right amount of sweetness,” said Melissa Wagamon, Easy Tea marketing manager. “The name says it all. The simple, yet crisp and citrusy taste of Easy Tea makes it the perfect drink for kicking back and relaxing with a few close friends.”

Easy Tea, which will be sold in 24 oz. cans at select liquor and convenience stores, will be available beginning August 1 in Delaware, Kentucky, Maine, Massachusetts, New Jersey, upstate New York, New York City. Ohio and Wisconsin.

With Demand High, Nauti Seltzer Adding New Variety Pack, More Markets

Wachusett Brewing Nauti
The Nauti Seltzer portfolio is on fire! (PRNewsFoto/Wachusett Brewing Company)

After only four months on the shelf, Nauti Seltzer is expanding both their offerings and their distribution footprint.

“It’s been an amazing response,” said Ned LaFortune, Co-Founder and President of Wachusett and Founder of the Craft Cocktail Company, the parent company of Nauti Seltzer. “The initial roll-out in the Northeast is complete and both the consumer and retailer demand now has us ready to start sending Nauti Seltzer as far south as Florida and as far west as Wisconsin.

“There is no question in our mind that this healthier segment of the hard soda category has a lot of runway in the United States, and we are excited for the future.”

Nauti Seltzer is also launching a variety pack dubbed Nauti Party Pack in response to intense consumer demand. “We initially wanted to hold off in year one, but as consumers are rapidly entering the segment and are in their trial period, it just made too much sense to make it easy for them to sample all our fantastic flavors in a convenient way,” shared LaFortune.

Nauti Seltzer launched in April and is currently available in Maine, New Hampshire, Massachusetts, Rhode Island, Connecticut, New York, New Jersey, Maryland, Virginia, and Wisconsin, as well as is poised to begin distributing in Ohio, Illinois, Georgia, and Florida. “We are fielding new calls every day, but we want to be thoughtful about whom we partner with and ensure we don’t make any decisions that would disrupt our current business,” LaFortune concluded.

About Nauti Seltzer

Nauti Seltzer is a 110 calorie, 5% ABV, healthy alternative in the hard soda category. Nauti Seltzer is available in four refreshing flavors – Raspberry, Lemon-Lime, Grapefruit, and Cranberry in 12 oz. six-packs of cans and in the variety twelve-pack.

 

 

Bud Light Lime Introduces Lemon-Ade-Rita

Anheuser-Busch Lemon-Ade-Rita
Bud Light Lime Lemon-Ade-Rita (PRNewsFoto/Anheuser-Busch)

The popular Bud Light Lime-A-Rita franchise continues its expansion by introducing Lemon-Ade-Rita, a new summer seasonal flavor joining the Rita brand. As consumer demand for convenient cocktail solutions and more delicious flavor variants in the Rita family increases, Bud Light continues to demonstrate the unique ability to introduce new, great tasting and flavorful drinks to a broader audience of beer drinkers. Bud Light Lime Lemon-Ade-Rita is a lemonade margarita-flavored alcohol beverage with a twist of Bud Light Lime that is ready-to-drink with just one pour and best served over ice.

Lemon-Ade-Rita is perfectly positioned to provide consumers with a new taste sensation and joins the Rita portfolio including permanent flavors Lime-A-Rita, Mang-O-Rita, Raz-Ber-Rita, Straw-Ber-Rita and seasonal flavors Apple-Rita and Cran-Brr-Rita. The Bud Light Lime Rita family, named a Nielsen Breakthrough Innovation Winner in 2014, makes up more than one-third of the FMB (flavored malt beverage) category. Since the launch of Lime-A-Rita in 2012, the Rita brand’s four core flavors claim the top four spots in the FMB category. The new Lemon-Ade-Rita naturally aligns with Bud Light’s fun and social positioning and is an ideal choice for parties and outdoor refreshment, especially as the weather gets warmer.

“In just a few years since the brand’s launch, the introduction of Rita flavors has been immensely successful among consumers, both through new permanent and seasonal variants,” said Alexander Lambrecht, vice president, Bud Light. “With the widespread popularity of our winter seasonal, Cran-Brrr-Rita, we saw that consumers have found drinking and entertaining occasions for Ritas throughout the entire year. We anticipate Lemon-Ade-Rita to continue to extend the seasonality of the Rita portfolio and reinforce the brand’s stake in the summer season.”