NEW Svedka Grapefruit Jalapeno and 100

SVEDKA Vodka announces the newest additions to its award-winning line of vodkas with the debut of SVEDKA Grapefruit Jalapeno and SVEDKA 100 Proof. Further innovating and extending SVEDKA’s superior line of flavored vodkas, SVEDKA Grapefruit Jalapeno capitalizes on consumer interest in fusing sweet and spicy, combining a bright citrus flavor with a hint of heat. Additionally, SVEDKA 100 Proof is the brand’s entry into the 100-proof segment, which further leverages SVEDKA’s reputation and commitment to delivering exceptional quality and a pure and smooth flavor profile.

SVEDKA Grapefruit Jalapeno is leading the “sweet/heat” charge in the beverage industry by pairing sweet and tart, with hot and spicy. The proprietary grapefruit and jalapeno-flavored vodka begins with a bright, citrus entry, building to a smooth hint of heat, and intensifying with a tart, juicy finish and jalapeno bite.

Both new products will be available nationwide, March 2015 (varies by market), with Grapefruit Jalapeno  750ML  and 100 Proof in 750ML (MSPR $15.35).

 

NEW Guy Harvey Spiced Rum

If you love the ocean, you likely drink rum. And if you love Guy Harvey’s lifestyle – ocean, beaches, fishing, boating, diving – you’ll love his new spiced rum, too.

Renowned marine wildlife artist, scientist and conservationist Guy Harvey, http://www.guyharvey.com, unveiled today his entry into the popular spiced rum market.

Distilled in the Caribbean, Guy Harvey Spiced Rum is an amber colored spiced rum that contains spices and warm flavors of vanilla, nutmeg and cinnamon. It is 35 percent alcohol by volume (70 proof) making it very pleasant on the tongue with a long, smooth finish. It will retail at approximately $15 per 750ml bottle.

“The Guy Harvey name is a perfect fit for spiced rum,” notes Bruce Hunter, Managing Director of Shaw-Ross International Importers. “Additionally, rum is a growing category and spiced rum in particular is the driving force behind this growth so the timing is right for the launch of Guy Harvey Spiced Rum. We are very excited.”

Initial distribution has begun in Florida. Plans to take the product to markets outside of Florida in 2015 are currently in the works. Additionally, a second Guy Harvey branded rum offering, an aged blended Jamaican rum, is in development and is expected to be introduced in the spring of 2015.

A significant portion of the net proceeds from Guy Harvey Spiced Rum will be used to fund the various projects of the Guy Harvey Ocean Foundation, a non-profit that funds scientific marine research and conservation programs. In particular, the proceeds from Guy Harvey Spiced Rum will fund marine science and outreach programs.

Korbel Celebrates Romance With Limited Edition Brut Rose Bottle

Korbel celebrates romance with a limited edition Brut Rose bottle.

GUERNEVILLE (RUSSIAN RIVER VALLEY), Calif., Jan. 20, 2015 /PRNewswire/ — Romance is in the air and there’s no season more sweet than the weeks leading up to Valentine’s Day. Just in time for the big day, Korbel Champagne Cellars has released a limited edition Korbel Brut Rose bottle that celebrates romance in a stylish new way.

This sleek new Korbel Brut Rose California Champagne “Romance” sleeved bottle combines cool and hot with eye-catching style. The elegant white background is accented by hot pink lip prints and a wisp of black lace at the black foil. Modern, understated typography in hot pink and black add to the bottle’s chic, whimsical look.

The romantic style of the bottle is matched by the romantic style of the bubbly within. A consistent award winner, Korbel California Brut Rose features its distinctive pink hue, generous strawberry and black cherry fruit, fine, persistent bubbles and a hint of sweetness in the long, crisp finish. The strawberry and black cherry flavors perfectly pair with chocolate desserts like decadent chocolate mousse, classic layer cake or simply a box of chocolate covered cherries. Made using the time-honored methode champenoise, it is the perfect sparkler to celebrate romance, on Valentine’s Day or any day of the year.

Only 13,500 cases of Korbel California Brut Rose in this special “Romance” bottle were produced. It is available nationally at the same suggested retail as the “regular” bottling – $13.99. Of course, with Valentine’s Day fast approaching and supplies limited, romantics would be wise to get their bottles now.

NEW Jose Cuervo and “Day of the Dead”

Jose Cuervo is celebrating its 220th anniversary with the launch of two limited edition metallic bottle designs for its Especial Gold and Silver Tequila expressions.

The bottles both feature a Day of the Dead-themed skull as a nod to the brand’s Mexican heritage, with gold and silver colored metallic coatings.

Bottled at 40% abv, the limited edition Jose Cuervo Especial Gold and Silver Tequilas are available in 750ml bottles and are being rolled out to US retailers now.