SVEDKA Vodka announces the newest additions to its award-winning line of vodkas with the debut of SVEDKA Grapefruit Jalapeno and SVEDKA 100 Proof. Further innovating and extending SVEDKA’s superior line of flavored vodkas, SVEDKA Grapefruit Jalapeno capitalizes on consumer interest in fusing sweet and spicy, combining a bright citrus flavor with a hint of heat. Additionally, SVEDKA 100 Proof is the brand’s entry into the 100-proof segment, which further leverages SVEDKA’s reputation and commitment to delivering exceptional quality and a pure and smooth flavor profile.
SVEDKA Grapefruit Jalapeno is leading the “sweet/heat” charge in the beverage industry by pairing sweet and tart, with hot and spicy. The proprietary grapefruit and jalapeno-flavored vodka begins with a bright, citrus entry, building to a smooth hint of heat, and intensifying with a tart, juicy finish and jalapeno bite.
Both new products will be available nationwide, March 2015 (varies by market), with Grapefruit Jalapeno 750ML and 100 Proof in 750ML (MSPR $15.35).