Woodford Reserve announces the release of its latest permanent product extension, Woodford Reserve Kentucky Straight Rye Whiskey, which will be available for purchase in select markets throughout the country beginning in February. The latest release showcases the company’s ongoing commitment to both whiskey lovers and innovation within the industry.
Woodford Reserve Rye is the third permanent line extension to join the portfolio, which includes the original Woodford Reserve Distiller’s Select and Woodford Reserve Double Oaked. When it comes to the craft of bourbon and whiskey, Woodford Reserve prides itself on maintaining an original and contemporary approach that focuses primarily on the adjustment of one of the five sources of flavor. To complement and emphasize the spice characteristics found in the original Woodford Reserve, the Rye uses a base that’s 53 percent rye, resulting in a liquid that’s both more balanced, and refreshingly subtle.
“As a brand, one of the things we’re most proud of is the passion and commitment that our fans have, both for Woodford Reserve, whiskey and bourbon in general. For us, releasing a rye is a chance to give back to these consumers,” said Woodford Reserve Brand Director Jason Kempf. “Time and time again, we kept hearing requests for a rye. Woodford Reserve has always maintained a commitment to the spirit of innovation, and the rye is no exception. We’re excited to give our fans something they’ve been so vocal about for so many years, and that is finally ready to share with them.”
Woodford Reserve Rye will be available in February 2015, with an MSRP of $37.99 for a 750ml and in select markets, including: California, Colorado, District of Columbia, Georgia, Illinois, Kentucky, Louisiana, Massachusetts, New York (Metro and Upstate), New Jersey, Oregon, Pennsylvania, Texas, Virginia and Washington.
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