Jim Beam Unveils Newest Premium Bourbon Jim Beam® Double Oak

Jim Beam(R) Double Oak (PRNewsFoto/Beam Suntory Inc.)

Jim Beam®, the world’s No. 1 bourbon, announced the release of Jim Beam® Double Oak, an exceptional and perfectly balanced Kentucky Straight Bourbon Whiskey finished in oak that is twice barreled to create richer and woodier flavors than other whiskies.

Aged four years while sitting in freshly charred, new American oak barrels, Jim Beam Double Oak is then transferred to newly charred American oak barrels and aged to taste. The second barreling allows the liquid to develop an even deeper level of intense spiced oakiness and rich caramel, creating a unique bourbon encounter.

“I’m excited to experiment with the double barrel aging process used to create Jim Beam Double Oak,” said Fred Noe, 7th Generation Master Distiller, Jim Beam. “Secondary aging delivers an added complexity to the taste profile and that makes for a unique, premium bourbon experience.

Jim Beam Double Oak will begin hitting shelves this month. This latest innovation from Jim Beam has a golden amber color and a distinctive spiced oakiness with intense caramel and toffee flavors. The aroma carries rich notes of caramel and vanilla with hints of toasted wood. It is best enjoyed neat, on the rocks or mixed in classic American cocktails and has a suggested retail price of $22.00 for 750ML.

 

NEW Woodford Reserve Kentucky Straight Rye Whiskey

Woodford Reserve Kentucky Straight Rye Whiskey (PRNewsFoto/Woodford Reserve)

Woodford Reserve announces the release of its latest permanent product extension, Woodford Reserve Kentucky Straight Rye Whiskey, which will be available for purchase in select markets throughout the country beginning in February. The latest release showcases the company’s ongoing commitment to both whiskey lovers and innovation within the industry.

Woodford Reserve Rye is the third permanent line extension to join the portfolio, which includes the original Woodford Reserve Distiller’s Select and Woodford Reserve Double Oaked. When it comes to the craft of bourbon and whiskey, Woodford Reserve prides itself on maintaining an original and contemporary approach that focuses primarily on the adjustment of one of the five sources of flavor. To complement and emphasize the spice characteristics found in the original Woodford Reserve, the Rye uses a base that’s 53 percent rye, resulting in a liquid that’s both more balanced, and refreshingly subtle.

“As a brand, one of the things we’re most proud of is the passion and commitment that our fans have, both for Woodford Reserve, whiskey and bourbon in general. For us, releasing a rye is a chance to give back to these consumers,” said Woodford Reserve Brand Director Jason Kempf. “Time and time again, we kept hearing requests for a rye. Woodford Reserve has always maintained a commitment to the spirit of innovation, and the rye is no exception. We’re excited to give our fans something they’ve been so vocal about for so many years, and that is finally ready to share with them.”

Woodford Reserve Rye will be available in February 2015, with an MSRP of $37.99 for a 750ml and in select markets, including: California, Colorado, District of Columbia, Georgia, Illinois, Kentucky, Louisiana, Massachusetts, New York (Metro and Upstate), New Jersey, Oregon, Pennsylvania, Texas, Virginia and Washington.