The Wicked Hour is back and better than ever with the return of the Redd’s Wicked Limited Release series. Kicking off the return of the series is Redd’s Wicked Strawberry Kiwi, a new daring flavor that allows revelers to start their night the right way. The second flavor in the series, Redd’s Wicked Strawberry Kiwi, hits shelves nationwide March 1 and will be available for a limited time only.
The unapologetically wicked flavor is eight percent alcohol by volume, offering juicy strawberry and kiwi punches that deliver perfectly balanced sweet and tart flavors. Its fruit-forward aroma is complemented by its smooth, moderate body with mild carbonation. Redd’s Wicked Strawberry Kiwi is the perfect drink for the rebel within.
In addition to the release of Redd’s Wicked Strawberry Kiwi, fan-favorite Redd’s Wicked Blood Orange is set to be re-released later in 2017.
Redd’s Wicked Strawberry Kiwi will be available nationwide at most grocery and convenience stores in 24-ounce cans, 16-ounce cans and 12-packs of 10-ounce cans.
Effen Blood Orange offers a “sweet citrus zest” and “lingering, smooth” finish, while Effen Green Apple bears a “sweet apple taste” with “an accent of tartness and mild, smooth sweetness” with a “short” finish.
Effen Raspberry – a refined reformulation of Effen Dutch Raspberry – offers “natural raspberry flavors” with a “light, crisp” taste.
“As demand for super premium flavored vodka continues to grow, we are always looking to deliver new offerings that are unparalleled in quality and style,” said Halley Kehoe, director, lifestyle brands at Beam Suntory.
“From our sleek bottle design to unique, bold flavor offerings, Effen embodies individuality and good taste, and these exciting new flavors are no exception. We know our fans will love them.”
The new flavors are made using natural ingredients and 100% premium wheat from Northern France. The expressions are filtrated and distilled in Northern Holland.
“Adding these new flavors to the EFFEN lineup is just one of the many things we’ve been up to,” said brand partner 50 Cent.
“Effen stands for ‘smooth’, and these new flavors deliver on that promise.”
The new Effen Vodka flavors are now available at select retailers across the US – $26.99 for a 750mL bottle.
Fall is about to get wicked. Redd’s Wicked is amping things up with the launch of their Limited Release series, a line of bold new flavors. Wicked Blood Orange will kick off the series followed by additional releases coming in early 2017.
Hitting stores nationwide, Redd’s Wicked Blood Orange offers a unique taste that blends apple and juicy citrus flavors to create a subtle sweetness. At eight percent alcohol by volume, the moderate dryness of its finish rounds out the body’s juicy character, making Redd’s Wicked Blood Orange the perfect drink to transition from summer into fall.
“With fall around the corner, we’re excited to offer our Wicked fans a new flavor that they can enjoy as they ramp up their night with their friends,” said Anup Shah, director of Innovations at MillerCoors. “Wicked has always been the perfect drink to get the party started, and now with Blood Orange people have one more option on top of Wicked Apple, Mango and Black Cherry to enjoy while hanging out with their friends.”
Redd’s Wicked Blood Orange is available nationwide at most grocery and convenience stores in 24 oz cans, 12pk 10oz cans, and some 16oz cans.