Redd’s Limited Pick Series Returns with Second Flavor Installment of 2017
Redd’s Apple Ale is releasing its second limited-edition flavor of the year: Redd’s Black Cherry Ale, adding more variety to its refreshing beer lineup. This new beer joins the Redd’s family as part of the Limited Pick series, and will be available nationwide through early 2018.
The refreshing new beer delivers a strong cherry flavor balanced with Redd’s signature apple taste, with delightful tartness in every sip. Its prominent ripe cherry flavor and aroma blend perfectly with its notes of apple, giving the drink a light copper color and an exciting fruit profile. Like the rest of the Redd’s flavors, Redd’s Black Cherry Ale is five percent alcohol by volume.
“Our core fans love Redd’s new flavor offerings and are always asking for more, so we brewed Redd’s Black Cherry to satiate their craving,” said Josh Wexelbaum, MillerCoors marketing director of emerging brands. “This has been a very exciting year for Redd’s filled with well-received new beers. We will keep bringing different ingredients together to create more refreshing beers in the future.”
Featuring the newly designed brand packaging, Redd’s Black Cherry Ale will maintain the same crisp and refreshing taste fans have come to know and love. Redd’s Black Cherry Ale joins Blueberry Ale and Raspberry Ale, two delicious flavors released early in the year, in the Redd’s family of beers.
Redd’s Black Cherry Ale will be available at most grocery and convenience stores in 6-pack 12-ounce bottles, 16-ounce cans and in the variety pack.
Editor’s Note: Redd’s Black Cherry Ale was introduced in 2015.
The Wicked Hour is back and better than ever with the return of the Redd’s Wicked Limited Release series. Kicking off the return of the series is Redd’s Wicked Strawberry Kiwi, a new daring flavor that allows revelers to start their night the right way. The second flavor in the series, Redd’s Wicked Strawberry Kiwi, hits shelves nationwide March 1 and will be available for a limited time only.
The unapologetically wicked flavor is eight percent alcohol by volume, offering juicy strawberry and kiwi punches that deliver perfectly balanced sweet and tart flavors. Its fruit-forward aroma is complemented by its smooth, moderate body with mild carbonation. Redd’s Wicked Strawberry Kiwi is the perfect drink for the rebel within.
In addition to the release of Redd’s Wicked Strawberry Kiwi, fan-favorite Redd’s Wicked Blood Orange is set to be re-released later in 2017.
Redd’s Wicked Strawberry Kiwi will be available nationwide at most grocery and convenience stores in 24-ounce cans, 16-ounce cans and 12-packs of 10-ounce cans.
Redd’s unveiled the new “Limited Pick”, a series of special release ales each available for a limited time. The 2016 special releases will feature three exciting ales over the course of the year: Redd’s Cranberry Ale, Redd’s Blueberry Ale and Redd’s Ginger Apple Ale.
Like the original Apple Ale, the Limited Pick flavors are five percent alcohol by volume, each adding a unique twist to the signature crisp apple taste Redd’s is known for:
Redd’s Cranberry Ale delivers a slightly sweet, tart cranberry taste, balanced with crisp apple notes and a refreshing smooth finish.
Redd’s Blueberry Ale boasts a delicately balanced apple and blueberry aroma, while offering a taste that hits with ripe blueberry tones and a satisfying apple finish.
Redd’s Ginger Apple Ale delivers the fresh taste of ginger with hints of Redd’s crisp apple, providing just the right amount of spiciness and sweetness.
Redd’s Cranberry Ale—a beer fans have been begging Redd’s to bring back since its first appearance in 2014—will kick off the release of the series in February, followed by Redd’s Blueberry Ale in April, and rounding out the year with Ginger Apple Ale in September. All beers will be available for a limited time only while supplies last.
“Our fans asked for new, refreshing flavors, and we’re ready to deliver with our Limited Pick series,” said Lisa Rudman, Redd’s Family of Brands marketing manager. “This year will be extremely exciting as fans will have the option to try new flavors in addition to the three year-round flavors. And, we want everyone to stay tuned for 2017 because we have more exciting beers coming for the Limited Pick series.”
Redd’s Limited Pick flavors will be available nationwide at most grocery and convenience stores in 6-pack 12 oz. bottles and 16-ounce cans and in the Variety Pack. For more information visit ReddsAppleAle.com, Facebook.com/ReddsAppleAle and follow @ReddsAppleAle on Twitter.
The Redd’s family of brands is giving fans even more ways to break their routine with the nationwide debut of Redd’s Wicked Black Cherry.
Following rave reviews to the spring release of Redd’s Wicked Mango, Redd’s Wicked Black Cherry is a dark-golden beer with juicy black cherry flavors balanced by a crisp apple base. At eight percent alcohol by volume, the newest addition to the Redd’s Wicked family delivers a smooth, moderate body and light carbonation, with a refreshingly hard and satisfying finish.
“The introduction of Redd’s Wicked Black Cherry reinforces our commitment to offer more new, refreshingly hard drink alternatives” said David Kroll, MillerCoors chief marketing officer.
Redd’s Wicked Black Cherry is available in 24- and 16-ounce single cans, as well as in 12-packs of 10-ounce cans.