Captain Morgan Cannon Blast is described as an “intensely delicious shot” and is a mix of Caribbean rum, natural flavours and a “bold spice blend” of citrus, chipotle and jalapeño pepper.
Bottled at 35% ABV the cannonball-shaped bottle glows in black light.
Michael Ward, global head of innovation at Diageo, said: “Consumers are making more choices around mixers, and shots have really changed in the US. They used to be something for guys to show they are guys, but now men and women do them together.
“For a brand like Captain Morgan that’s about nights out, Cannon Blast is a really fun, high energy drink that we are having a lot of fun with.”