SKYY® Vodka, the California-born brand known for its innovative spirit, is again revealing its inventive nature with the launch of SKYY Barcraft™, a line of elevated cocktail-inspired vodkas that come in three distinctive, easy-to-enjoy flavors: Watermelon Fresca, Margarita Lime and White Sangria.
These 60-proof flavored vodkas deliver a quick, flavorful and authentic drink experience that takes the guesswork out of crafting flavorful and sophisticated cocktails at home. SKYY has hacked the cocktail process – just add one part SKYY Barcraft to two parts club soda over ice to replicate the experience you would find in a premium bar or restaurant. This is a truly progressive innovation from the brand committed to fresh thinking.
Without needing additional bar equipment or the skills of a seasoned bartender, SKYY Barcraft is providing the at-home cocktail enthusiast the ability to enjoy mixology in their home. SKYY Barcraft Margarita Lime delivers the tangy-sweet taste of a true margarita without having to slice a single lime. White Sangria captures the favorite libation of Spain without wine or a trip to the fruit stand. And, Watermelon Fresca allows you to experience the fresh, cool taste of watermelon all year long.
As part of the launch of SKYY Barcraft, SKYY is partnering with DIY lifestyle experts, including Brit Morin, of Brit + Co, an online community that provides tools to teach, inspire and enable creativity. Brit is known for her inventive and simple DIY life hacks that add creativity and straightforward solutions to everyday life. Her keen eye for design and simplified approach to easy entertaining complements SKYY Barcraft’s premium drink experience that takes the guesswork out of crafting flavorful and sophisticated cocktails at home.
SKYY Barcraft Margarita Lime, Watermelon Fresca and White Sangria, all 60 proof (30% ABV), will be available in 50ml (MSRP $1.99; available for Watermelon Fresca and Margarita Lime only), 750mL ($18.49), and 1L ($26.49). The entire SKYY Barcraft collection can be enjoyed with soda for an inspired cocktail in seconds.
The first of its kind, Sours packs a flavorful punch into every shot that is sure to awaken taste buds. Available now, the groundbreaking flavor portfolio features three intensely-tangy variants – Green Apple, Watermelon and Fruit Punch. SMIRNOFF Sours tastes best served as a chilled shot.
SMIRNOFF Sours take the great taste of SMIRNOFF® No. 21 and adds an unforgettable sour kick. While it’s easy to enjoy the delightfully tart taste, it’s much more difficult to conceal the amusing post-shot sour face. But why hide it? SMIRNOFF is challenging consumers of legal drinking age to embrace their sour face responsibly and with humor by posting their sour faces on social properties, using the hashtag #myfacewhen I tried a shot of New SMIRNOFF Sours. The brand will also be promoting social responsibility with the launch of SMIRNOFF Sours by communicating to consumers about responsible drinking on all social channels, as well as part of sampling activities in-bars across the country.
“SMIRNOFF is once again changing the game, infusing excitement and fun into the vodka category with the introduction of the electrifying Sour line,” said Sandhya Padmanabhan, Brand Manager for SMIRNOFF Vodka. “More palatable than other shot-based spirits, Sours is the next big thing in shot rituals. It’s unique because it creates a true, memorable moment – toasting with new and old friends and capturing the sour face that follows. Whether celebrating a big night out, the big game, or just an impromptu outing with friends, SMIRNOFF Sours is a perfectly bold and fun compliment to any occasion.”
The exhilarating Green Apple, Watermelon and Fruit Punch flavors are matched only by the exuberant appearance of the SMIRNOFF Sours bottle. The bottle, which appears in three brilliant neon hues to match each variant, glows in the dark under the black light and the liquid boasts a beautifully bright color.
SMIRNOFF Sours are now available for consumers of legal drinking age with a recommended retail price of $15.99 for a 750 mL bottle.
A bubbly twist on the classic margarita, the Sauza Sparkling ready-to-serve product offers a bold melon flavor with a lingering sweet lime finish. Just open and serve over ice as a quick and easy way to make every moment a celebration.
In spring 2013, Sauza® Tequila revolutionized the category with the introduction of Sauza® Sparkling Margarita. Following the successful launch of Original Lime, Wild Berry and Mango Peach, Watermelon is the latest flavor to join the Sparkling line. All Sauza® Sparkling Margarita offerings use Sauza® Silver Tequila as a base, complemented with Triple Sec, effervescence and refreshing fruit flavors.
Sauza® Sparkling Margarita, 9.95% alc./vol.