Tag Archives: Smirnoff

New: Smirnoff Sours


The first of its kind, Sours packs a flavorful punch into every shot that is sure to awaken taste buds. Available now, the groundbreaking flavor portfolio features three intensely-tangy variants – Green Apple, Watermelon and Fruit Punch. SMIRNOFF Sours tastes best served as a chilled shot.

SMIRNOFF Sours take the great taste of SMIRNOFF® No. 21 and adds an unforgettable sour kick. While it’s easy to enjoy the delightfully tart taste, it’s much more difficult to conceal the amusing post-shot sour face. But why hide it? SMIRNOFF is challenging consumers of legal drinking age to embrace their sour face responsibly and with humor by posting their sour faces on social properties, using the hashtag #myfacewhen I tried a shot of New SMIRNOFF Sours. The brand will also be promoting social responsibility with the launch of SMIRNOFF Sours by communicating to consumers about responsible drinking on all social channels, as well as part of sampling activities in-bars across the country.

“SMIRNOFF is once again changing the game, infusing excitement and fun into the vodka category with the introduction of the electrifying Sour line,” said Sandhya Padmanabhan, Brand Manager for SMIRNOFF Vodka. “More palatable than other shot-based spirits, Sours is the next big thing in shot rituals. It’s unique because it creates a true, memorable moment – toasting with new and old friends and capturing the sour face that follows. Whether celebrating a big night out, the big game, or just an impromptu outing with friends, SMIRNOFF Sours is a perfectly bold and fun compliment to any occasion.”

The exhilarating Green Apple, Watermelon and Fruit Punch flavors are matched only by the exuberant appearance of the SMIRNOFF Sours bottle. The bottle, which appears in three brilliant neon hues to match each variant, glows in the dark under the black light and the liquid boasts a beautifully bright color.

SMIRNOFF Sours are now available for consumers of legal drinking age with a recommended retail price of $15.99 for a 750 mL bottle.

NEW : SMIRNOFF SORBET® Light Summer Strawberry and White Peach


The SMIRNOFF® brand adds two new items to the summer-beach bag essentials list with the release of new vodka specialties SMIRNOFF SORBET® Light Summer Strawberry and White Peach – the newest additions to its reduced-calorie SMIRNOFF SORBET Light portfolio.

SMIRNOFF SORBET Light Summer Strawberry and White Peach are infused with natural and fresh-tasting flavors of intense ripe strawberries, juicy sweet white peaches, and other natural fruit flavors. SMIRNOFF SORBET Light combines the invigorating lightness of the sorbet-inspired liquid and SMIRNOFF® No. 21 Vodka to create distinctively light cocktails without sacrificing taste or worrying about calories in its quest to bring the next level of light spirits to the many, responsibly.

The SMIRNOFF SORBET Light line includes six varietals – Pineapple Coconut, Raspberry Pomegranate, Lemon, Mango Passion Fruit and now, Summer Strawberry and White Peach. SMIRNOFF SORBET Light delivers fresh flavors and lighter tasting cocktails with the same high quality expected from all SMIRNOFF products.

SMIRNOFF SORBET Light Summer Strawberry and White Peach will be available for consumers of legal drinking age at liquor and grocery stores nationwide July 2014, for a suggested retail price of $15.99 for a 750mL bottle.