Tag Archives: Sean Combs

NEW: Ciroc Apple

The liquid also lends itself well to a variety of twists on more traditional cocktails including the CIROC Apple. (PRNewsFoto/CIROC Ultra Premium)
The liquid also lends itself well to a variety of twists on more traditional cocktails including the CIROC Apple. (PRNewsFoto/CIROC Ultra Premium)

Sean “Diddy” Combs introduced the world to CÎROC™ Apple Infused Vodka during his appearance last tonight on “Late Night with Seth Meyers.” CÎROC Apple is the sixth flavor in the line extension from the makers of CÎROC Ultra Premium. The newest variant joins the best-selling lineup, which includes CÎROC Ultra Premium, CÎROC Pineapple, CÎROC Peach, CÎROC Amaretto, CÎROC Red Berry and CÎROC Coconut.

“CÎROC has always focused on innovation and celebration. Our flavors remain at the heart of our unprecedented success. The new CÎROC Apple combines one of my favorite flavors with the greatest ultra premium vodka,” said Sean “Diddy” Combs, Chairman of Combs Enterprises. “We have created a liquid that everyone will want to drink, whether mixing it into fall inspired cocktails or enjoying it in its purest form, on the rocks.”

CÎROC™ Apple boasts a vivid green apple flavor infused with a touch of ripeness and a subtly smooth, crisp finish. The newest variant can be enjoyed shaken and double strained, and also pairs excellently with Ocean Spray® Cranberry Juice Cocktail. The liquid also lends itself well to a variety of twists on more traditional cocktails including the CÎROC Apple Martini, Sangria, Mimosa and Cider. Drawing inspiration from the classic creations, CÎROC Ultra Premium has developed the specialty recipes listed below.

CÎROC Ultra Premium Apple Cocktails

Garnish: Apple Wheel

Shaken with ice and double-strained

3oz. Ocean Spray® Cranberry Juice Cocktail
Garnish: Apple Slice

3oz. Club Soda
Twist of Lime
Garnish: Lime Wedge

3oz. Apple Juice
Garnish: Lime Wedge

CÎROC™ Apple is now available for pre-order at ReserveBar.com/CIROCApple. Beginning next month, consumers can enjoy CÎROC Apple cocktails at top restaurants, bars and lounges across the country with full nationwide distribution expected for January 2016.

CÎROC™ Apple possesses a juicy green apple flavor with hints of vanilla and citrus that provide for a fresh and crisp finish. The product will be available in 50mL, 200mL, 375mL, and 750 mL, along with 1L and 1.75L sizes. The new flavor will be available to consumers at the suggested retail price of $34.99 for a 750mL bottle. The specialty spirit is 70 proof and 35% ABV.

The makers of CÎROC™ Ultra Premium would like to remind consumers to celebrate responsibly.

Dia Simms Appointed President Of Combs Wine & Spirits

Dia Simms
Dia Simms

Sean Combs, Chairman and CEO of Combs Enterprises, one of the world’s leading entertainment companies today announced the appointment of Dia Simms as the new president of Combs Wine & Spirits, the premium spirits business he created in 2013.

As president of Combs Wine & Spirits, Dia will oversee Ciroc Ultra Premium Vodka, luxury tequila DeLeon and will lead the spirits innovation business for the company. An award winning industry executive, Dia has been a pivotal figure in Mr. Combs’ business empire for nearly a decade. Dia has been instrumental in making Ciroc an industry success and has led the brand’s growth efforts since its inception. Under her leadership, Ciroc was named one of America’s Hottest Brands by Advertising Age (2010) and Market Watch Spirit Brand of the Year (2011). She was also a key player in the acquisition of DeLeon Tequila in 2013 and the brand’s relaunch last fall and will report to Mr. Combs and Brian Offutt, Chief Operating Officer, Combs Enterprises.

States Sean Combs, “It has taken me over two decades to build Combs Enterprises into what it has become today and I couldn’t have done it without having a strong and talented team of executives around me. Dia Simms is among the best and brightest and someone who truly embodies the DNA of the Combs spirit — passion, ambition, hard work and excellence. I am proud of her accomplishments and am confident that she will continue to excel in her new role.”

“I am deeply grateful to Mr. Combs for this opportunity and am excited to work with the incredible team at Combs Wine & Spirits on the expansion of our spirits business. We have had tremendous success with Ciroc vodka and the recent launch of DeLeon tequila gives us a strong position in the industry,” says Dia Simms, president of Combs Wine & Spirits.

Dia Simms began working for Mr. Combs in 2005 and quickly rose from her role as his assistant to Chief of Staff. Over the years she has held numerous roles as part of the Combs executive team including general manager of advertising and marketing firm, The Blue Flame Agency and most recently executive vice president, Combs Wine & Spirits.

Combs Wine & Spirits is a privately owned, premium spirits and wine business founded and created by Sean Combs in 2013. Based inNew York, the company is a joint venture partner with Diageo on DeLeon Tequila.