Tag Archives: orange

NEW: Strongbow Orange Blossom

strongbow-orange-blossom

Strongbow Hard Apple Ciders, the number one selling global cider brand, unveils its newest flavor, Strongbow Orange Blossom. The new flavor delivers a fresh, spring-like orange blossom aroma with a touch of sweetness and a juicy apple finish. Strongbow Orange Blossom, along with all Strongbow products, contain no artificial flavors or colors.

“We are welcoming spring this year with the newest edition to the Strongbow family of hard ciders, and are excited to share Strongbow Orange Blossom with our fans!” said Jessica Robinson, Senior Director Strongbow, who was involved in the development of the new flavor.

“Strongbow Orange Blossom, a fresh remix of natural flavors, has received consistently high taste test ratings, appeals equally to men, women, cider and non-cider drinkers, and has a higher trial potential than the leading hard soda brand. Consumer research during the new flavor development also revealed that 8 of 10 consumers say Orange Blossom is “good tasting,” “easy to drink,” and “refreshing”. And overall flavor trends are on our side –orange is a top 3 flavor driving growth in flavored spirits, Robinson continued.”

All flavors in the new Variety Pack are gluten-free and sold in 11.2 oz. bottles. Strongbow Gold Apple and Strongbow Honey are 5% ABV, while new Strongbow Orange Blossom, Strongbow Cherry Blossom and Strongbow Ginger are 4.5% ABV.

In Stores now: BONNIE ROSE® Tennessee white corn whiskey

BONNIE ROSE, a new Tennessean white whiskey launched in Nashville on July 13th. (PRNewsFoto/BONNIE ROSE)
BONNIE ROSE, a new Tennessean white whiskey launched in Nashville on July 13th. (PRNewsFoto/BONNIE ROSE)

BONNIE ROSE®, a new Tennessee white corn whiskey with a badass southern vibe in two natural flavors: Orange Peel and Spiced Apple (both $18.99). Inspired by the legend of Bonnie Rose, the new brand makes its premiere in her favorite city, Nashville, and rolls out nationally immediately following.

THE LEGEND
Some say Bonnie Rose was a distiller’s daughter who grew up around the barrel room; others say she was a bartender who mixed a mean whiskey sour. Legend has it she had a taste for good whiskey, and a unique Southern style all her own. “Life, Liberty, and Liquor” is the BONNIE ROSE brands playfully irreverent rallying cry, encouraging all to live life boldly, independently and passionately.

“BONNIE ROSE is a slice of southern Americana capturing a sense of empowerment, optimism and zest for life,” said Dan Pilas, VP Brand Managing Director for BONNIE ROSE. “We are very excited to tap into the explosive flavored whiskey category that drinkers have proven to love over the last few years. We are confident people will love the great taste of BONNIE ROSE – slightly sweet, with a kick and a whole lot of character.”

BONNIE ROSE is distilled in copper pot stills using an 80% white corn proprietary mash. Great for sipping straight or mixed in bold and delicious cocktails, the southern kick and irreverent personality of BONNIE ROSE amps up any night – from a night in with friends, to an unforgettable night out at the bar.

THE FLAVORS
Orange Peel
BONNIE ROSE Orange Peel pops with fresh-from-the-grove orange taste made from orange peels, both cold-pressed and distilled. The zest is expertly blended for depth and extra citrus zip with every sip. Perfect for mixing with ginger ale and garnishing with a fresh orange slice or for making a twist on the cosmo, with pomegranate juice, triple sec and lime juice.

Spiced Apple
The bold Spiced Apple flavor has real, plucked-from-the-orchard taste, extracted from a barrelful of the juiciest apples, and mixed with real spices from exotic locales. The ripe apple essence gives BONNIE ROSE a hint of sweetness which is ideal for mixing with hard apple cider or for creating a fresh new take on the Moscow mule with ginger beer, fresh lime juice and a cinnamon stick.

New Amsterdam Pineapple and Orange Vodkas

While we were enjoying Cinco de Mayo and a myriad of tequila cocktails, a new product hit the shelves.

New Amsterdam Spirits, the brand that made spirits industry history by selling 1 million cases of vodka within its first year to market, is proud to announce the newest additions to its portfolio, New Amsterdam Pineapple and Orange Flavored Vodkas. Like its existing flavored vodkas, both New Amsterdam Pineapple and Orange Flavored Vodkas are five times distilled for unparalleled smoothness and are made from the finest quality grains and fruit flavors.

“In line with the New Amsterdam ‘It’s Your Town’ ad campaign, the essence of the brand captures the feeling of ownership of your city, local pride, and the unabashed celebration of socializing,” said Gerard Thoukis, Senior Director of Marketing at New Amsterdam Spirits. “With the introduction of New Amsterdam Pineapple and Orange Flavored Vodkas to the current portfolio, we are excited to give consumers a new way to enjoy New Amsterdam as they pursue a night out on the town.”

New Amsterdam Pineapple and Orange Flavored Vodkas are available nationally for a suggested retail price of $14.99/750mL. Both flavors will be sold alongside New Amsterdam Gin, New Amsterdam Vodka, New Amsterdam Red Berry, Peach, Citron and Coconut Flavored Vodkas.